Industry Spotlight
GBTA Joins European Co-Signers of Code of Conduct for Data Sharing in Tourism
In a move to respond to the digital transition of the tourism industry, 20 organizations including GBTA representing the travel and tourism sector at the European level agreed to sign a Code of Conduct on data sharing in the tourism sector.
As outlined in today’s announcement by The European Travel Agents’ and Tour Operators’ Associations (ECTAA), by creating and endorsing this Code of Conduct, European stakeholders lay down appropriate conditions for harmonized and interoperable tools for tourism-related data exchange.
The document aims at building trust between tourism stakeholders and providing support in the creation of mutually beneficial data sharing agreements in the tourism industry. By setting out common principles (including interoperability, security, and liability), definitions, and guidelines for data sharing, this document contributes to the EU-wide architecture for non-personal data exchange. Any European organization active in the tourism sector can endorse the Code of Conduct.
GBTA Convention 2023
Bring Your Team to GBTA Convention 2023 with the Corporate Travel Team Program
Organizations will receive unlimited complimentary buyer registrations after four (4) paid registrations and additional convention benefits. Attendees must be active, direct members of GBTA to qualify.
Bring your team to Convention and don’t miss out on:
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Concentrated time with your entire team in one place
- Team building, training, and development through networking, attending education sessions and obtaining travel industry insight from the guest speakers
- Holding a strategy meeting with the global travel team and meet jointly with your global suppliers
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