News to Know

How Generative AI Is Impacting Revenue Management for Hotels
(SOURCE: PHOCUSWIRE)

Generative artificial intelligence has been a constant headline-maker in the travel tech world through the past year. So, it’s no surprise many industry experts believe the technology has the power to change processes on the whole, including in how hotels strategize - and maximize - their opportunities to drive revenue. 

While the full potential of generative AI remains to be seen, many industry experts expect change of some kind whether it involves increased efficiency, a bridge between revenue management and other hospitality operations or new capabilities for revenue managers.

News to Know

GBTA +VDR Conference 2024 in Partnership with the
Nordic Business Travel Associations
Registration Is Open

Early Bird Ends 6 June at 11:59 PM BST

We're thrilled to announce that registration is now open for the GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations, taking place in Copenhagen.  Join us at this dynamic event where community, learning, and advocacy converge. Network with industry leaders, participate in peer-to-peer education sessions, and advocate for the issues that matter most to you and your organisation.

This is your opportunity to secure your place at the premier event for the European business travel industry. As an added highlight, GBTA is proud to host its 3^rd Sustainability Summit on Monday 4^th November. Registration for the Sustainability Summit is included in the conference registration.

This dedicated Sustainability Summit will centre around the crucial theme of decarbonising business travel and will delve into effective methods for calculating, tracking, and ultimately reducing emissions.

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