News to Know
Focus On Business Travel: Putting Generative AI to Work
(TRAVEL WEEKLY, GBTA FEATURED)
TMCs are deploying low-risk AI tools while at the same time laying the groundwork for more complex uses — with the potential to revolutionize the sector. Generative artificial intelligence (genAI) isn’t a new form of technology. But when its latest and greatest iterations — Open
AI’s ChatGPT, Microsoft’s Copilot and Google’s Gemini — barreled onto the technology scene more than a year ago, it was with great fanfare and much hype.
That hype extends to the world of corporate travel, where TMCs are mostly deploying relatively uncomplicated genAI use cases, but are testing and preparing for more complex applications of the technology down the road.
“There are tremendous opportunities for generative AI, and I think there are plenty of low-risk opportunities to start testing it,” said Heather Wright, vice president of global product marketing at Atlanta’s BCD Travel (No. 4 on the Travel Weekly Power List). “I’m sure everybody’s in a race for the best idea.”
That race is expected to yield genAI uses that Kevin Fliess, chief marketing officer of the Global Business Travel Association (GBTA), believes will be “a game-changer” for the corporate travel world. “I have to remind myself this is as bad as AI will ever be, and it’s already mind-blowing in terms of what it’s able to do,” Fliess said.
CORRECTION: Yesterday's GBTA Daily News lead story about the GBTA Convention incorrectly listed the dates for the 2025 event. The correct dates for GBTA Convention 2025 are July 21-23.
|