View it in your browser
GBTA's global offices will be closed from July 29th through August 2nd for a Mid-Year Break.
The Daily News Brief newsletter will not be published and will resume on Monday, August 5th.
July 26, 2024

News to Know


Focus On Business Travel: Putting Generative AI to Work
(TRAVEL WEEKLY, GBTA FEATURED)

TMCs are deploying low-risk AI tools while at the same time laying the groundwork for more complex uses — with the potential to revolutionize the sector. Generative artificial intelligence (genAI) isn’t a new form of technology. But when its latest and greatest iterations — Open AI’s ChatGPT, Microsoft’s Copilot and Google’s Gemini — barreled onto the technology scene more than a year ago, it was with great fanfare and much hype.

That hype extends to the world of corporate travel, where TMCs are mostly deploying relatively uncomplicated genAI use cases, but are testing and preparing for more complex applications of the technology down the road.

“There are tremendous opportunities for generative AI, and I think there are plenty of low-risk opportunities to start testing it,” said Heather Wright, vice president of global product marketing at Atlanta’s BCD Travel (No. 4 on the Travel Weekly Power List). “I’m sure everybody’s in a race for the best idea.”

That race is expected to yield genAI uses that Kevin Fliess, chief marketing officer of the Global Business Travel Association (GBTA), believes will be “a game-changer” for the corporate travel world. “I have to remind myself this is as bad as AI will ever be, and it’s already mind-blowing in terms of what it’s able to do,” Fliess said.

Continue Reading

 



CORRECTION: Yesterday's GBTA Daily News lead story about the GBTA Convention incorrectly listed the dates for the 2025 event. The correct dates for GBTA Convention 2025 are July 21-23.

AVIATION

Southwest Airlines Moves to Assigned Seats, Adds Premium Cabin With More Legroom, Redeye Flights (ABC NEWS)

A Small, Low-Cost Airline You May Not Have Heard of Just Announced 18 New Routes and Its First International Destinations (BUSINESS INSIDER)

New Report Reveals NDC’s Impact on Travel Bookings (TRAVEL AGE WEST)

HOSPITALITY

Wyndham Hotels Touts AI Initiatives Amid Record Room Growth (PYMNTS)

Accor Unites with Major Global Corporations to Respond to Rapidly Evolving Travel Landscape (HOTEL MANAGEMENT)

OTHER SECTORS

Why Gen Z Holds the Key to Future Travel Spending Growth (IPSOS)

OTHER SECTORS

GBTA Convention 2024: Global Business Travel Spend Finally Leaves Pandemic Behind (HOTEL MANAGEMENT, GBTA FEATURED)

GBTA Convention 2024- A Gathering of 5,400 Industry Professionals in Atlanta (TRAVEL AND TOUR WORLD, GBTA FEATURED)

Industry Spotlight


GBTA Hub
Sustainability Toolkit

Protecting our planet and people – which means fighting the disastrous impacts of climate change – requires collective and urgent efforts. As business leaders commit to their own net zero strategies, corporate travel managers are being asked to track and reduce emissions from business travel. The task is daunting. How to collect accurate data? How to account for emissions across the full business travel journey? What are credible alternatives to reduce emissions from travel? How can we encourage employees to choose greener travel options? And how to even recognize these sustainable travel options in the first place?

The objective of this toolkit is to guide travel managers in their own sustainability journey and empower them to partner with their colleagues, employees, and suppliers to reduce the climate impact of business travel.

This is just one of many valuable business travel planning resources you can access as a GBTA member. Visit the GBTA Hub to find tools to help you work smarter, not harder.

Resources


Crisis24 Intelligence Brief

Asia - Typhoon Gaemi tracking west-northwestward across the Taiwan Strait early July 25. Landfall imminent over Fujian Province, China.

France - Authorities report major railway traffic disruptions between Paris, and north, east, and west France, early July 26. Plan for disruptions.

India - Disruptions due to flooding ongoing across Maharashtra State, India, as of July 25. Casualties reported; further adverse weather forecast.

United States - Climate activists to protest in Lower Manhattan, New York, N.Y., US, July 27. Localized disruptions likely.

More Information

Upcoming Events

GBTA WINiT Summit 2024
October 24

GBTA +VDR Conference 2024 in Partnership with the Nordic Business Travel Associations | Copenhagen
November 4 - 6

GBTA Project Crew and Team Travel Summit 2024 | Houston
November 18 - 10

View More Events

The latest travel trends to shape the future of your business are in this year’s GBTA Business Travel Index (BTI™) report, and is now available for download as a GBTA Member Exclusive Benefit.

Not a member? Join now for the full report.

Non-members can download the executive summary here.

View Post

GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

Get Started
Facebook  LinkedIn  Youtube  GBTA Blog

Was this email forwarded to you? Please sign up to receive GBTA emails.
Not a member? Join today.

GBTA Store | Advertise | Post a Job.
How can GBTA help solve your industry challenges?

 

Global Business Travel Association
107 S West St., Suite 762, Alexandria, VA 22314
tel: +1 703 684 0836 | web: gbta.org

Copyright © 2024, All rights reserved.
Update your GBTA email preferences