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2024 Hotel Group, Events, and Meetings Trends & Stats That Every Hotelier Should Know
(SOURCE: HOSPITALITY NET, GBTA FEATURED)
As the calendar pages turn, we bid farewell to 2023, a year that saw our steady stride back to normalcy within the hospitality sector. But as we look to 2024, we're not just walking; we're poised to leap into an era marked by the potential for unparalleled growth. The once turbulent waters of the hospitality industry have calmed, and now it's time for hotel brands to chart a course for uncharted territories of opportunity.
The spotlight shines on the group sales and meetings sector, which is anticipated to accelerate in the coming year. In the world of hospitality, group business isn't just a segment; it's a cornerstone of revenue potential for any hotel that effectively harnesses its power. Bearing this in mind, we've distilled the quintessential hotel group sales trends and statistics for 2024 you'll want to embed in your strategic playbook.
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