News to Know

How AI-driven Performance Marketing Can Drive Growth for Travel Businesses
(SOURCE: PHOCUSWIRE)

While travel might have taken a back seat over the last few years, the industry looks set to bounce back at a record pace. Travelers are looking to take to the skies again, as vaccination rates continue to rise and travel restrictions are eased around the world.

The global travel and tourism sector is expected to reach $8.6 trillion this year, just 6.4% below pre-pandemic levels, when travel and tourism generated almost $9.2 trillion for the global economy.

Travel is digitizing at an unprecedented rate, with 82% of all bookings today being made online or on mobile, meaning digital marketing plays an increasingly important role in demand generation.

Industry Spotlight

GBTA Webinar
Increase Traveler Satisfaction and Value With a Modern Personalized Shopping Experience

Personalization is a powerful driver of loyalty and convenience that remains largely untapped in the travel industry.

Learn how American Airlines and Spotnana have partnered to develop a new modern retailing experience for flights to help corporations:

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GBTA Conference 2022 - Brussels in Partnership with VDR
Announcing Education Sessions

Education sessions are now available for viewing for our Brussels Conference in November. Our 20+ sessions were chosen during a highly selective review process during which GBTA received over one hundred submissions.

This year’s tracks we dive deeper than ever before into the topics that will shape the future of our industry with topics including: sustainability; DE&I; travel risk management; strategic use of data; traveller care; digitalisation; the future of meetings and what’s ahead for payments.

Join us this November and don’t forget to register before the Early Bird rate ends on Wednesday 28 September at 11:59 PM BST.

Resources

Crisis24 Intelligence Brief

Canada - Disruptions ongoing across parts of southeastern Canada early Sept. 26 following passage of Hurricane Fiona; damage and casualties reported.

China - Authorities in Hong Kong, China, to relax quarantine requirements for entrants from Sept. 26. Other measures remain in effect.

France - Operations remain suspended at Montpellier-Mediterranee Airport, France, as of morning Sept. 26. Reconfirm flights.

Panama - Tocumen International Airport (PTY) in Panama City, Panama, closed late Sept. 25 due to runway excursion. Confirm flights.

Taiwan - Taiwan to ease entry limits and quarantine in stages from Sept. 29; quarantine to end Oct. 13. Domestic rules ongoing.

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