North America
/Portals/0/NADevEventsImages/online courses icon & webinars_80.png

GBTA Collaboratory Series: Meetings & Events

Event Start Date: 10/19/2021 10:00 AM

Event End Date: 10/19/2021 12:00 PM

GBTA Collaboratory Series: Meetings & Events



Members free

Non-Members $49.


Date & Time:

October 19, 2021, 10:00 AM - 12:00 PM ET


Welcome/Overview of the Day

Suzanne Neufang, CEO, GBTA


10:00-10:30       Virtual Meeting Strategy: What Do I Need?

Now more than ever, conversations with stakeholders are critical when developing a strategy for meetings and events specific to your organization’s in-person, virtual, or hybrid? A key takeaway from this session is when in-person events return, a virtual component can add value and keep engagement and collaboration going longer than in the past. The meetings industry is trailblazing a new future, and organizations should have a strategy to optimize their meeting's ROI.


Marla Everett, Director, Consulting Solutions, Event Travel Management


Laurie Fitzgerald, Senior Meeting Manager & Strategic Event Strategist, Allstate

Larissa Steinbaecker, Co-CEO, Proske

Tiffany Jackson, BlueCare Tennessee, Provider Quality Manager, BlueCross BlueShield of Tennessee


10:30-11:00       Three Considerations for Global Strategic Meetings Management

The benefits of a Strategic Meetings Management Program (SMMP) are well known; reduced risk, cost savings, rich data and reporting and visibility into total spend. As programs mature, many organizations want to expand to a global reach. This session identifies three key elements to consider when globalizing a program (Taxes, Contracting and Payment.) Each element is reviewed in-depth and addresses possible ramifications. Tips for success are offered, and Q&A is welcome.


Therese Jardine, Principal, Strategic Event Procurement


11:00-11:30       Don’t Get Left at the Altar: The Marriage of Business Travel & Meetings

Did you know over 60% of industry managers now have both business travel and meetings within their scope of responsibility? Don't get left at the altar. Get prepared by coming to learn about the value of combining both areas. This session will outline the opportunities that exist for both you and your organization in terms of both efficiencies and cost savings.


Cindy Fisher, Senior Vice President, Strategic Business Development, GoldSpring Consulting


Laura Trybula, Director, Enterprise Meetings & Events, Eli Lilly and Company

Chris Johnson, Director, Global Travel, Enterprise Events, and Sports Partnerships, Land O’ Lakes, Inc.


11:30-12:00       Discussion of Global Meeting and Event Trends in Unprecedented Times

Over the last two years, professionals planning meetings and events have faced significant challenges and major strategic and logistical shifts– some changes are temporary, while others are here to stay. Suzanne Neufang, GBTA’s CEO, will be interviewed by Barbara Laken, Regional Director – Corporate and Meetings & Incentives with United Airlines, regarding how GBTA is responding to global trends and these unprecedented times. The conversation will focus on how to prepare for meetings of the future and what attendees can expect at the 2021 GTBA Convention.


Barbara Laken, Regional Director – Corporate and Meetings & Incentives, United Airlines

Suzanne Neufang, CEO, GBTA


Made Possible by




More information about the Collaboratory Series