{"id":24416,"date":"2025-07-08T05:14:46","date_gmt":"2025-07-08T09:14:46","guid":{"rendered":"https:\/\/gbta.org\/?page_id=24416"},"modified":"2025-11-21T11:07:06","modified_gmt":"2025-11-21T16:07:06","slug":"2025-us-roi-study","status":"publish","type":"page","link":"https:\/\/gbta.org\/es\/research\/2025-us-roi-study\/","title":{"rendered":"2025 GBTA U.S. ROI Study"},"content":{"rendered":"<style>.kadence-column24416_348425-04 > .kt-inside-inner-col,.kadence-column24416_348425-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_348425-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_348425-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_348425-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_348425-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_348425-04{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_348425-04 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_348425-04 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_348425-04\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24416_968ba2-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_968ba2-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_968ba2-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id24416_968ba2-60{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:clip;isolation:isolate;}.kb-row-layout-id24416_968ba2-60 > .kt-row-layout-overlay{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-row-layout-id24416_968ba2-60 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_968ba2-60 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id24416_968ba2-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_968ba2-60 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_7317b4-7f > .kt-inside-inner-col{display:flex;}.kadence-column24416_7317b4-7f > .kt-inside-inner-col,.kadence-column24416_7317b4-7f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_7317b4-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_7317b4-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column24416_7317b4-7f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column24416_7317b4-7f > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column24416_7317b4-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column24416_7317b4-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_7317b4-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_7317b4-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column24416_7317b4-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_7317b4-7f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column24416_7317b4-7f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_7317b4-7f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_7317b4-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column24416_7317b4-7f > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column24416_7317b4-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_7317b4-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_7317b4-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column24416_7317b4-7f > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_7317b4-7f kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24416_feff15-01, .wp-block-kadence-advancedheading.kt-adv-heading24416_feff15-01[data-kb-block=\"kb-adv-heading24416_feff15-01\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_feff15-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_feff15-01[data-kb-block=\"kb-adv-heading24416_feff15-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24416_feff15-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24416_feff15-01\"><strong>2025 GBTA U.S. ROI Study<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading24416_0b6bed-34, .wp-block-kadence-advancedheading.kt-adv-heading24416_0b6bed-34[data-kb-block=\"kb-adv-heading24416_0b6bed-34\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_0b6bed-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_0b6bed-34[data-kb-block=\"kb-adv-heading24416_0b6bed-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading24416_0b6bed-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24416_0b6bed-34\"><strong>T&amp;E and the Bottom-Line: Quantifying the Return on Investment&nbsp;of U.S. Business Travel<\/strong><\/h2>\n\n\n<h6 class=\"wp-block-heading\" id=\"published-july-2025\">Published July 2025<\/h6><\/div><\/div>\n\n\n<style>.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{display:flex;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{min-height:466px;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col,.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > *, .kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column24416_d3c1c5-0d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_d3c1c5-0d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{align-items:center;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{background-image:url('https:\/\/gbta.org\/wp-content\/uploads\/slide-20-4-1.png');background-size:cover;background-position:56.00000000000001% 34%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_d3c1c5-0d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column24416_d3c1c5-0d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_d3c1c5-0d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{align-items:center;}}@media all and (max-width: 1024px){.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > *, .kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column24416_d3c1c5-0d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_d3c1c5-0d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{align-items:center;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:space-around;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > *, .kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24416_d3c1c5-0d > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_d3c1c5-0d kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1069\" height=\"897\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/US-ROI-Screenshot-2025-07-08-190201.jpg\" alt=\"us roi screenshot 2025 07 08 190201\" class=\"wp-image-24491\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/US-ROI-Screenshot-2025-07-08-190201.jpg 1069w, https:\/\/gbta.org\/wp-content\/uploads\/US-ROI-Screenshot-2025-07-08-190201-300x252.jpg 300w, https:\/\/gbta.org\/wp-content\/uploads\/US-ROI-Screenshot-2025-07-08-190201-1024x859.jpg 1024w, https:\/\/gbta.org\/wp-content\/uploads\/US-ROI-Screenshot-2025-07-08-190201-768x644.jpg 768w, https:\/\/gbta.org\/wp-content\/uploads\/US-ROI-Screenshot-2025-07-08-190201-14x12.jpg 14w\" sizes=\"auto, (max-width: 1069px) 100vw, 1069px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24416_c0c870-69 > .kt-inside-inner-col,.kadence-column24416_c0c870-69 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_c0c870-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_c0c870-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_c0c870-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_c0c870-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_c0c870-69{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_c0c870-69 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_c0c870-69 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_c0c870-69\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24416_9f3361-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_9f3361-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_9f3361-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id24416_9f3361-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_9f3361-00 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id24416_9f3361-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_9f3361-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col,.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_6a0bd6-12{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_6a0bd6-12 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_6a0bd6-12\"><div class=\"kt-inside-inner-col\">\n<p>Business travel is a driver of growth and business success. Yet, what is the \u201cright\u201d amount of business travel?&nbsp;Underinvesting in business travel can stunt revenue, profits and employee development. This study explores the return on investment (ROI) of business travel in the&nbsp;<strong>Estados Unidos<\/strong>. It addresses key questions including travel and expense (T&amp;E) investment, optimal levels of travel and comparisons across industries.<\/p>\n\n\n\n<p><strong>Los hallazgos clave de la investigaci\u00f3n incluyen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Despite recent increases, real T&amp;E investment is still below the optimal level for maximizing revenue and profits<strong>.<\/strong>&nbsp;Across all U.S. industries, the profit-maximizing level of T&amp;E is $319.1 billion, about $24 billion above current levels. Net result: a 14.6x ROI\u2014$14.60 in net operating margin for every $1 invested in business travel.\u200b<br><\/li>\n\n\n\n<li>On average, just $184 more per employee across all industries in T&amp;E could help firms reach optimal investment levels.\u200b<br><\/li>\n\n\n\n<li>Industries like Retail\/Wholesale and Banking show the largest gaps between current and optimal T&amp;E investment\u2014indicating room for high-impact growth.<\/li>\n<\/ul>\n\n\n\n<p><em><strong>NEW\/November 2025<\/strong>: GBTA and ASTA also released a companion study featuring analysis of more than 3,200 U.S. firms across 17 industries. <\/em><em>This company- and industry-level benchmarking follow-up study shows U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers. Read more and download the company benchmarking analysis <a href=\"https:\/\/gbta.org\/es\/u-s-companies-with-strategic-business-travel-management-can-outperform-peers-by-up-to-30-in-revenue-according-to-new-gbta-and-asta-business-travel-roi-study\/\">informar aqu\u00ed<\/a>.<\/em><\/p>\n\n\n\n<p><em>Research made possible with the support of the American Society of Travel Advisors<\/em><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column24416_97da81-c9 > .kt-inside-inner-col,.kadence-column24416_97da81-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_97da81-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_97da81-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_97da81-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_97da81-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_97da81-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_97da81-c9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_97da81-c9 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_97da81-c9\"><div class=\"kt-inside-inner-col\"><style>.kadence-column24416_d12265-ac > .kt-inside-inner-col,.kadence-column24416_d12265-ac > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_d12265-ac > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_d12265-ac > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_d12265-ac > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_d12265-ac > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_d12265-ac{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_d12265-ac > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_d12265-ac > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_d12265-ac\"><div class=\"kt-inside-inner-col\"><style>.kadence-column24416_a29ef7-3d > .kt-inside-inner-col,.kadence-column24416_a29ef7-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_a29ef7-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_a29ef7-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_a29ef7-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_a29ef7-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_a29ef7-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_a29ef7-3d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_a29ef7-3d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_a29ef7-3d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24416_ba0721-e4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_ba0721-e4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_ba0721-e4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24416_ba0721-e4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_ba0721-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24416_ba0721-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_ba0721-e4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col,.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_fe4ddd-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_fe4ddd-6b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_fe4ddd-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24416_3bdcd8-8f, .wp-block-kadence-advancedheading.kt-adv-heading24416_3bdcd8-8f[data-kb-block=\"kb-adv-heading24416_3bdcd8-8f\"]{padding-top:15px;padding-right:15px;padding-bottom:0px;padding-left:15px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_3bdcd8-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_3bdcd8-8f[data-kb-block=\"kb-adv-heading24416_3bdcd8-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24416_3bdcd8-8f wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24416_3bdcd8-8f\">Acceder a la investigaci\u00f3n<\/h3>\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www3.gbta.org\/l\/5572\/2025-07-09\/6w7rd1\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24416_ff1d40-3c > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column24416_ff1d40-3c > .kt-inside-inner-col,.kadence-column24416_ff1d40-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_ff1d40-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_ff1d40-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_ff1d40-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_ff1d40-3c > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column24416_ff1d40-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_ff1d40-3c{text-align:center;}.kadence-column24416_ff1d40-3c{position:relative;}.kadence-column24416_ff1d40-3c, .kt-inside-inner-col > .kadence-column24416_ff1d40-3c:not(.specificity){margin-bottom:25px;}@media all and (max-width: 1024px){.kadence-column24416_ff1d40-3c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_ff1d40-3c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_ff1d40-3c kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24416_00a6ae-4a, .wp-block-kadence-advancedheading.kt-adv-heading24416_00a6ae-4a[data-kb-block=\"kb-adv-heading24416_00a6ae-4a\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_00a6ae-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_00a6ae-4a[data-kb-block=\"kb-adv-heading24416_00a6ae-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24416_00a6ae-4a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24416_00a6ae-4a\"><strong>Para obtener acceso completo a los recursos de investigaci\u00f3n de GBTA y mucho m\u00e1s, convi\u00e9rtase en miembro<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" style=\"text-transform:capitalize\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gbta.org\/es\/membership\/\">aprende m\u00e1s<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column24416_1bc898-88 > .kt-inside-inner-col,.kadence-column24416_1bc898-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_1bc898-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_1bc898-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_1bc898-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_1bc898-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_1bc898-88{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_1bc898-88 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_1bc898-88 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_1bc898-88\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24416_b7ed03-02, .wp-block-kadence-advancedheading.kt-adv-heading24416_b7ed03-02[data-kb-block=\"kb-adv-heading24416_b7ed03-02\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_b7ed03-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_b7ed03-02[data-kb-block=\"kb-adv-heading24416_b7ed03-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24416_b7ed03-02 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24416_b7ed03-02\"><strong>Quiz\u00e1s tambi\u00e9n te interese<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id24416_abe172-ea > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_abe172-ea > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_abe172-ea > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id24416_abe172-ea > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_abe172-ea > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id24416_abe172-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_abe172-ea alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_47d2c9-06 > .kt-inside-inner-col,.kadence-column24416_47d2c9-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_47d2c9-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_47d2c9-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_47d2c9-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_47d2c9-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_47d2c9-06{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_47d2c9-06 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_47d2c9-06 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_47d2c9-06\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"432\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/roi-us-677.webp\" alt=\"roi us 677\" class=\"wp-image-24418\" style=\"border-radius:15px;width:600px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/roi-us-677.webp 677w, https:\/\/gbta.org\/wp-content\/uploads\/roi-us-677-300x191.webp 300w, https:\/\/gbta.org\/wp-content\/uploads\/roi-us-677-18x12.webp 18w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading24416_feee53-7a, .wp-block-kadence-advancedheading.kt-adv-heading24416_feee53-7a[data-kb-block=\"kb-adv-heading24416_feee53-7a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_feee53-7a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_feee53-7a[data-kb-block=\"kb-adv-heading24416_feee53-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading24416_feee53-7a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24416_feee53-7a\">2025 GBTA U.S. ROI Study [Press Release]\u200b<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/es\/u-s-firms-could-unlock-2-4-trillion-in-sales-by-optimizing-business-travel-new-gbta-study-finds\/\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col,.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_5dad3b-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_5dad3b-c5 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_5dad3b-c5\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"432\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/123New-Project.webp\" alt=\"123new project\" class=\"wp-image-24420\" style=\"border-radius:15px;width:600px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/123New-Project.webp 677w, https:\/\/gbta.org\/wp-content\/uploads\/123New-Project-300x191.webp 300w, https:\/\/gbta.org\/wp-content\/uploads\/123New-Project-18x12.webp 18w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading24416_20694c-b9, .wp-block-kadence-advancedheading.kt-adv-heading24416_20694c-b9[data-kb-block=\"kb-adv-heading24416_20694c-b9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_20694c-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_20694c-b9[data-kb-block=\"kb-adv-heading24416_20694c-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading24416_20694c-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24416_20694c-b9\">Aproveche el poder de la investigaci\u00f3n GBTA <br>[\u00daltimos recursos]<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/es\/research\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/research\/\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column24416_bfa235-2e > .kt-inside-inner-col,.kadence-column24416_bfa235-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_bfa235-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_bfa235-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_bfa235-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_bfa235-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_bfa235-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_bfa235-2e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_bfa235-2e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_bfa235-2e\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24416_c65b7f-b6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_c65b7f-b6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_c65b7f-b6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24416_c65b7f-b6 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_c65b7f-b6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24416_c65b7f-b6 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_c65b7f-b6 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_feed5c-9a > .kt-inside-inner-col,.kadence-column24416_feed5c-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_feed5c-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_feed5c-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_feed5c-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_feed5c-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_feed5c-9a{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_feed5c-9a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_feed5c-9a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_feed5c-9a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24416_d695ca-4c, .wp-block-kadence-advancedheading.kt-adv-heading24416_d695ca-4c[data-kb-block=\"kb-adv-heading24416_d695ca-4c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_d695ca-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_d695ca-4c[data-kb-block=\"kb-adv-heading24416_d695ca-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24416_d695ca-4c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24416_d695ca-4c\"><strong>Acerca de la investigaci\u00f3n GBTA<\/strong><\/h3>\n\n\n\n<p>A lo largo de sus m\u00e1s de 50 a\u00f1os de historia, GBTA ha estado a la vanguardia en sacar a la luz tendencias y temas clave que dan forma a la industria, permitiendo a los profesionales de viajes de negocios acceder al contexto oportuno, validar su pensamiento y avanzar con confianza.<\/p>\n\n\n\n<p>Desde informes y pron\u00f3sticos completos hasta encuestas centradas en temas espec\u00edficos, sesiones educativas, seminarios web, podcasts y m\u00e1s, nuestro equipo de investigaci\u00f3n se centra en ayudar a los miembros de GBTA y a la industria en general respondiendo preguntas urgentes y generando \u00a1aj\u00e1! momentos.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24416_1f6e41-0f > .kt-inside-inner-col,.kadence-column24416_1f6e41-0f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_1f6e41-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_1f6e41-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_1f6e41-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_1f6e41-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_1f6e41-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_1f6e41-0f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_1f6e41-0f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_1f6e41-0f\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24416_4ec80b-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_4ec80b-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_4ec80b-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24416_4ec80b-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_4ec80b-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24416_4ec80b-bf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_4ec80b-bf alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_8c833c-9c > .kt-inside-inner-col,.kadence-column24416_8c833c-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_8c833c-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_8c833c-9c > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_8c833c-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_8c833c-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_8c833c-9c{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_8c833c-9c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_8c833c-9c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_8c833c-9c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24416_6ed678-7b, .wp-block-kadence-advancedheading.kt-adv-heading24416_6ed678-7b[data-kb-block=\"kb-adv-heading24416_6ed678-7b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_6ed678-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_6ed678-7b[data-kb-block=\"kb-adv-heading24416_6ed678-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24416_6ed678-7b wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24416_6ed678-7b\"><strong>As\u00f3ciese con GBTA<\/strong><\/h3>\n\n\n\n<p>As\u00f3ciese con GBTA para su pr\u00f3ximo proyecto de investigaci\u00f3n para aprovechar nuestra profunda experiencia en investigaci\u00f3n y en la industria, obtener acceso a conocimientos de pares de la industria y estar al frente de la red de GBTA de m\u00e1s de 99,000 profesionales de viajes de negocios en todo el mundo, incluidos compradores de viajes influyentes y otros tomadores de decisiones de la industria. .<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24416_e64012-fb > .kt-inside-inner-col,.kadence-column24416_e64012-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_e64012-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_e64012-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_e64012-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_e64012-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_e64012-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_e64012-fb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_e64012-fb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_e64012-fb\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24416_472634-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_472634-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_472634-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24416_472634-5f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_472634-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24416_472634-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_472634-5f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_ee89c4-71 > .kt-inside-inner-col,.kadence-column24416_ee89c4-71 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_ee89c4-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_ee89c4-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_ee89c4-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_ee89c4-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_ee89c4-71{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_ee89c4-71 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_ee89c4-71 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_ee89c4-71\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id24416_2a324e-5b{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id24416_2a324e-5b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id24416_2a324e-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id24416_2a324e-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;min-height:500px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id24416_2a324e-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_2a324e-5b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24416_2a324e-5b > .kt-row-column-wrap{padding-top:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_2a324e-5b alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kt-inner-column-height-full\">\n<style>.kadence-column24416_f5df88-a3 > .kt-inside-inner-col{padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:20px;}.kadence-column24416_f5df88-a3 > .kt-inside-inner-col,.kadence-column24416_f5df88-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_f5df88-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_f5df88-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_f5df88-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_f5df88-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_f5df88-a3{text-align:left;}.kadence-column24416_f5df88-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_f5df88-a3 > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_f5df88-a3 > .kt-inside-inner-col{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_f5df88-a3 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24416_4c3ce7-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24416_4c3ce7-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24416_4c3ce7-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24416_4c3ce7-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24416_4c3ce7-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24416_4c3ce7-d2 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24416_4c3ce7-d2 alignnone fullwidth-contain-col wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24416_96f69a-9d > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column24416_96f69a-9d > .kt-inside-inner-col,.kadence-column24416_96f69a-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_96f69a-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_96f69a-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_96f69a-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_96f69a-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_96f69a-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_96f69a-9d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_96f69a-9d > .kt-inside-inner-col{display:flex;flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-column24416_96f69a-9d > .kt-inside-inner-col > *, .kadence-column24416_96f69a-9d > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24416_96f69a-9d > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24416_96f69a-9d > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_96f69a-9d kb-section-dir-vertical kb-section-sm-dir-horizontal inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column24416_7d96fe-eb > .kt-inside-inner-col,.kadence-column24416_7d96fe-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24416_7d96fe-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24416_7d96fe-eb > .kt-inside-inner-col{flex-direction:column;}.kadence-column24416_7d96fe-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24416_7d96fe-eb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24416_7d96fe-eb{position:relative;}@media all and (max-width: 1024px){.kadence-column24416_7d96fe-eb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24416_7d96fe-eb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24416_7d96fe-eb\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24416_47f4fa-b0, .wp-block-kadence-advancedheading.kt-adv-heading24416_47f4fa-b0[data-kb-block=\"kb-adv-heading24416_47f4fa-b0\"]{margin-bottom:5px;font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24416_47f4fa-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24416_47f4fa-b0[data-kb-block=\"kb-adv-heading24416_47f4fa-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading24416_47f4fa-b0, .wp-block-kadence-advancedheading.kt-adv-heading24416_47f4fa-b0[data-kb-block=\"kb-adv-heading24416_47f4fa-b0\"]{max-width:264%;}}<\/style>\n<h3 class=\"kt-adv-heading24416_47f4fa-b0 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24416_47f4fa-b0\"><strong><strong><strong><strong><strong>P\u00f3ngase en contacto con nuestro equipo de investigaci\u00f3n GBTA<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<iframe src=\"https:\/\/www3.gbta.org\/l\/5572\/2023-12-12\/6snmsx\"\r\nwidth=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column24416_9d3249-4c > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column24416_9d3249-4c > 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