{"id":24427,"date":"2025-07-08T05:31:07","date_gmt":"2025-07-08T09:31:07","guid":{"rendered":"https:\/\/gbta.org\/?page_id=24427"},"modified":"2025-07-10T03:05:08","modified_gmt":"2025-07-10T07:05:08","slug":"2025-uk-roi-study","status":"publish","type":"page","link":"https:\/\/gbta.org\/es\/research\/2025-uk-roi-study\/","title":{"rendered":"2025 GBTA UK ROI Study"},"content":{"rendered":"<style>.kadence-column24427_873043-7e > .kt-inside-inner-col,.kadence-column24427_873043-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_873043-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_873043-7e > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_873043-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_873043-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_873043-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_873043-7e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_873043-7e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_873043-7e\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24427_0401ad-d7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_0401ad-d7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_0401ad-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id24427_0401ad-d7{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:clip;isolation:isolate;}.kb-row-layout-id24427_0401ad-d7 > .kt-row-layout-overlay{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-row-layout-id24427_0401ad-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_0401ad-d7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id24427_0401ad-d7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_0401ad-d7 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{display:flex;}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col,.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column24427_32a7c6-c6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_32a7c6-c6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_32a7c6-c6{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column24427_32a7c6-c6{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_32a7c6-c6{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column24427_32a7c6-c6{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_32a7c6-c6{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column24427_32a7c6-c6 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_32a7c6-c6 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24427_bd43aa-51, .wp-block-kadence-advancedheading.kt-adv-heading24427_bd43aa-51[data-kb-block=\"kb-adv-heading24427_bd43aa-51\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_bd43aa-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_bd43aa-51[data-kb-block=\"kb-adv-heading24427_bd43aa-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24427_bd43aa-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24427_bd43aa-51\"><strong>2025 GBTA UK ROI Study<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading24427_9f20a0-05, .wp-block-kadence-advancedheading.kt-adv-heading24427_9f20a0-05[data-kb-block=\"kb-adv-heading24427_9f20a0-05\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_9f20a0-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_9f20a0-05[data-kb-block=\"kb-adv-heading24427_9f20a0-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading24427_9f20a0-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24427_9f20a0-05\"><strong><strong>T&amp;E and the Bottom-Line: Quantifying the Return on Investment&nbsp;of UK Business Travel<\/strong><\/strong><\/h2>\n\n\n<h6 class=\"wp-block-heading\" id=\"published-july-2025\">Published July 2025<\/h6><\/div><\/div>\n\n\n<style>.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{display:flex;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{min-height:466px;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col,.kadence-column24427_42b1cc-7e > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col > *, .kadence-column24427_42b1cc-7e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24427_42b1cc-7e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column24427_42b1cc-7e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_42b1cc-7e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{align-items:center;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{background-image:url('https:\/\/gbta.org\/wp-content\/uploads\/slide-20-4-1.png');background-size:cover;background-position:56.00000000000001% 34%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_42b1cc-7e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column24427_42b1cc-7e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_42b1cc-7e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{align-items:center;}}@media all and (max-width: 1024px){.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column24427_42b1cc-7e > .kt-inside-inner-col > *, .kadence-column24427_42b1cc-7e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24427_42b1cc-7e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column24427_42b1cc-7e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_42b1cc-7e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{align-items:center;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:space-around;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col > *, .kadence-column24427_42b1cc-7e > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24427_42b1cc-7e > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24427_42b1cc-7e > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_42b1cc-7e kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"705\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/UK-ROI-image-Screenshot-2025-07-08-185912.jpg\" alt=\"uk roi image screenshot 2025 07 08 185912\" class=\"wp-image-24494\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/UK-ROI-image-Screenshot-2025-07-08-185912.jpg 924w, https:\/\/gbta.org\/wp-content\/uploads\/UK-ROI-image-Screenshot-2025-07-08-185912-300x229.jpg 300w, https:\/\/gbta.org\/wp-content\/uploads\/UK-ROI-image-Screenshot-2025-07-08-185912-768x586.jpg 768w, https:\/\/gbta.org\/wp-content\/uploads\/UK-ROI-image-Screenshot-2025-07-08-185912-16x12.jpg 16w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24427_a7f275-d8 > .kt-inside-inner-col,.kadence-column24427_a7f275-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_a7f275-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_a7f275-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_a7f275-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_a7f275-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_a7f275-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_a7f275-d8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_a7f275-d8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_a7f275-d8\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24427_82bb66-84 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_82bb66-84 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_82bb66-84 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id24427_82bb66-84 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_82bb66-84 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id24427_82bb66-84 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_82bb66-84 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_72fa7a-89 > .kt-inside-inner-col,.kadence-column24427_72fa7a-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_72fa7a-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_72fa7a-89 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_72fa7a-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_72fa7a-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_72fa7a-89{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_72fa7a-89 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_72fa7a-89 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_72fa7a-89\"><div class=\"kt-inside-inner-col\">\n<p>Business travel is a driver of growth and business success. Yet, what is the \u201cright\u201d amount of business travel?&nbsp;Underinvesting in business travel can stunt revenue, profits and employee development. This study explores the return on investment (ROI) of business travel in the United Kingdom. It addresses key questions including travel and expense (T&amp;E) investment, optimal levels of travel and comparisons across industries.<\/p>\n\n\n\n<p><strong>Los hallazgos clave de la investigaci\u00f3n incluyen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Despite a nominal increase of \u00a34.3 billion (11.8%) in 2024, T&amp;E investment is still below the optimal level for maximising revenue and profits. Across all UK industries, the profit-maximising level of nominal T&amp;E is \u00a335.6 billion, about \u00a33 billion above current levels. Net result: a 13.8x ROI\u2014\u00a313.80 in net operating margin for every \u00a31 invested in business travel.<br><\/li>\n\n\n\n<li>On average, firms would need to invest just \u00a394 per employee in additional T&amp;E across all industries in T&amp;E could help firms reach optimal investment levels.<br><\/li>\n\n\n\n<li>Manufacturing and Real Estate stand out as industries with the highest business travel expenditures, both in total spend and as a share of industry sales. Yet despite this high level of investment, they still exhibit the largest gaps between current and optimal T&amp;E spending\u2014highlighting untapped potential for growth and performance gains through more strategic travel.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.kadence-column24427_5de993-fa > .kt-inside-inner-col,.kadence-column24427_5de993-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_5de993-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_5de993-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_5de993-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_5de993-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_5de993-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_5de993-fa > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_5de993-fa > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_5de993-fa\"><div class=\"kt-inside-inner-col\"><style>.kadence-column24427_339181-1a > .kt-inside-inner-col,.kadence-column24427_339181-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_339181-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_339181-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_339181-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_339181-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_339181-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_339181-1a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_339181-1a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_339181-1a\"><div class=\"kt-inside-inner-col\"><style>.kadence-column24427_ff6c15-5a > .kt-inside-inner-col,.kadence-column24427_ff6c15-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_ff6c15-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_ff6c15-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_ff6c15-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_ff6c15-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_ff6c15-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_ff6c15-5a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_ff6c15-5a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_ff6c15-5a\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24427_0bb3a6-ed > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_0bb3a6-ed > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_0bb3a6-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24427_0bb3a6-ed > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_0bb3a6-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24427_0bb3a6-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_0bb3a6-ed alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_cb426d-02 > .kt-inside-inner-col,.kadence-column24427_cb426d-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_cb426d-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_cb426d-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_cb426d-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_cb426d-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_cb426d-02{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_cb426d-02 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_cb426d-02 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_cb426d-02\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24427_fa4d10-b5, .wp-block-kadence-advancedheading.kt-adv-heading24427_fa4d10-b5[data-kb-block=\"kb-adv-heading24427_fa4d10-b5\"]{padding-top:15px;padding-right:15px;padding-bottom:0px;padding-left:15px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_fa4d10-b5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_fa4d10-b5[data-kb-block=\"kb-adv-heading24427_fa4d10-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24427_fa4d10-b5 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24427_fa4d10-b5\">Acceder a la investigaci\u00f3n<\/h3>\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www3.gbta.org\/l\/5572\/2025-07-09\/6w7s2f\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col,.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_a7c4d7-aa{text-align:center;}.kadence-column24427_a7c4d7-aa{position:relative;}.kadence-column24427_a7c4d7-aa, .kt-inside-inner-col > .kadence-column24427_a7c4d7-aa:not(.specificity){margin-bottom:25px;}@media all and (max-width: 1024px){.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_a7c4d7-aa > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_a7c4d7-aa kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24427_184145-e5, .wp-block-kadence-advancedheading.kt-adv-heading24427_184145-e5[data-kb-block=\"kb-adv-heading24427_184145-e5\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_184145-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_184145-e5[data-kb-block=\"kb-adv-heading24427_184145-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24427_184145-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24427_184145-e5\"><strong>Para obtener acceso completo a los recursos de investigaci\u00f3n de GBTA y mucho m\u00e1s, convi\u00e9rtase en miembro<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" style=\"text-transform:capitalize\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gbta.org\/es\/membership\/\">aprende m\u00e1s<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col,.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_5d6ca9-e1{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_5d6ca9-e1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_5d6ca9-e1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24427_9b9a39-15, .wp-block-kadence-advancedheading.kt-adv-heading24427_9b9a39-15[data-kb-block=\"kb-adv-heading24427_9b9a39-15\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_9b9a39-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_9b9a39-15[data-kb-block=\"kb-adv-heading24427_9b9a39-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24427_9b9a39-15 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24427_9b9a39-15\"><strong>Quiz\u00e1s tambi\u00e9n te interese<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id24427_023451-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_023451-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_023451-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id24427_023451-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_023451-db > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id24427_023451-db > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_023451-db alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_15a343-c2 > .kt-inside-inner-col,.kadence-column24427_15a343-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_15a343-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_15a343-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_15a343-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_15a343-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_15a343-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_15a343-c2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_15a343-c2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_15a343-c2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"432\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/ukstudy600.webp\" alt=\"ukstudy600\" class=\"wp-image-24428\" style=\"border-radius:15px;width:600px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/ukstudy600.webp 677w, https:\/\/gbta.org\/wp-content\/uploads\/ukstudy600-300x191.webp 300w, https:\/\/gbta.org\/wp-content\/uploads\/ukstudy600-18x12.webp 18w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading24427_891c9c-65, .wp-block-kadence-advancedheading.kt-adv-heading24427_891c9c-65[data-kb-block=\"kb-adv-heading24427_891c9c-65\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_891c9c-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_891c9c-65[data-kb-block=\"kb-adv-heading24427_891c9c-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading24427_891c9c-65 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24427_891c9c-65\">GBTA UK ROI Study [Press Release]\u200b<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/es\/u-k-firms-could-miss-out-on-319-billion-in-sales-without-strategic-business-travel-investment-new-gbta-study-finds\/\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col,.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_6f0c2a-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_6f0c2a-4d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_6f0c2a-4d\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"432\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/123New-Project.webp\" alt=\"123new project\" class=\"wp-image-24420\" style=\"border-radius:15px;width:600px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/123New-Project.webp 677w, https:\/\/gbta.org\/wp-content\/uploads\/123New-Project-300x191.webp 300w, https:\/\/gbta.org\/wp-content\/uploads\/123New-Project-18x12.webp 18w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading24427_f08936-cc, .wp-block-kadence-advancedheading.kt-adv-heading24427_f08936-cc[data-kb-block=\"kb-adv-heading24427_f08936-cc\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_f08936-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_f08936-cc[data-kb-block=\"kb-adv-heading24427_f08936-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading24427_f08936-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading24427_f08936-cc\">Aproveche el poder de la investigaci\u00f3n GBTA <br>[\u00daltimos recursos]<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/es\/research\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/research\/\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column24427_61c2b8-00 > .kt-inside-inner-col,.kadence-column24427_61c2b8-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_61c2b8-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_61c2b8-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_61c2b8-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_61c2b8-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_61c2b8-00{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_61c2b8-00 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_61c2b8-00 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_61c2b8-00\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24427_9c1007-3b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_9c1007-3b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_9c1007-3b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24427_9c1007-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_9c1007-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24427_9c1007-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_9c1007-3b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_381b00-4b > .kt-inside-inner-col,.kadence-column24427_381b00-4b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_381b00-4b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_381b00-4b > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_381b00-4b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_381b00-4b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_381b00-4b{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_381b00-4b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_381b00-4b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_381b00-4b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24427_d7ac81-5c, .wp-block-kadence-advancedheading.kt-adv-heading24427_d7ac81-5c[data-kb-block=\"kb-adv-heading24427_d7ac81-5c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_d7ac81-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_d7ac81-5c[data-kb-block=\"kb-adv-heading24427_d7ac81-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24427_d7ac81-5c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24427_d7ac81-5c\"><strong>Acerca de la investigaci\u00f3n GBTA<\/strong><\/h3>\n\n\n\n<p>A lo largo de sus m\u00e1s de 50 a\u00f1os de historia, GBTA ha estado a la vanguardia en sacar a la luz tendencias y temas clave que dan forma a la industria, permitiendo a los profesionales de viajes de negocios acceder al contexto oportuno, validar su pensamiento y avanzar con confianza.<\/p>\n\n\n\n<p>Desde informes y pron\u00f3sticos completos hasta encuestas centradas en temas espec\u00edficos, sesiones educativas, seminarios web, podcasts y m\u00e1s, nuestro equipo de investigaci\u00f3n se centra en ayudar a los miembros de GBTA y a la industria en general respondiendo preguntas urgentes y generando \u00a1aj\u00e1! momentos.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24427_1d42aa-54 > .kt-inside-inner-col,.kadence-column24427_1d42aa-54 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_1d42aa-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_1d42aa-54 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_1d42aa-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_1d42aa-54 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_1d42aa-54{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_1d42aa-54 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_1d42aa-54 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_1d42aa-54\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24427_6d5834-5c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_6d5834-5c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_6d5834-5c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24427_6d5834-5c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_6d5834-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24427_6d5834-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_6d5834-5c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_2b7346-5f > .kt-inside-inner-col,.kadence-column24427_2b7346-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_2b7346-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_2b7346-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_2b7346-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_2b7346-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_2b7346-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_2b7346-5f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_2b7346-5f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_2b7346-5f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24427_30e08c-89, .wp-block-kadence-advancedheading.kt-adv-heading24427_30e08c-89[data-kb-block=\"kb-adv-heading24427_30e08c-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_30e08c-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_30e08c-89[data-kb-block=\"kb-adv-heading24427_30e08c-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading24427_30e08c-89 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24427_30e08c-89\"><strong>As\u00f3ciese con GBTA<\/strong><\/h3>\n\n\n\n<p>As\u00f3ciese con GBTA para su pr\u00f3ximo proyecto de investigaci\u00f3n para aprovechar nuestra profunda experiencia en investigaci\u00f3n y en la industria, obtener acceso a conocimientos de pares de la industria y estar al frente de la red de GBTA de m\u00e1s de 99,000 profesionales de viajes de negocios en todo el mundo, incluidos compradores de viajes influyentes y otros tomadores de decisiones de la industria. .<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24427_36761d-cf > .kt-inside-inner-col,.kadence-column24427_36761d-cf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_36761d-cf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_36761d-cf > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_36761d-cf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_36761d-cf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_36761d-cf{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_36761d-cf > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_36761d-cf > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_36761d-cf\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24427_675604-ae > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_675604-ae > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_675604-ae > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24427_675604-ae > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_675604-ae > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24427_675604-ae > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_675604-ae alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_c596bd-1b > .kt-inside-inner-col,.kadence-column24427_c596bd-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_c596bd-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_c596bd-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_c596bd-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_c596bd-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_c596bd-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_c596bd-1b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_c596bd-1b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_c596bd-1b\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id24427_e25d66-03{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id24427_e25d66-03 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id24427_e25d66-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id24427_e25d66-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;min-height:500px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id24427_e25d66-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_e25d66-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24427_e25d66-03 > .kt-row-column-wrap{padding-top:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_e25d66-03 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kt-inner-column-height-full\">\n<style>.kadence-column24427_09d737-b7 > .kt-inside-inner-col{padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:20px;}.kadence-column24427_09d737-b7 > .kt-inside-inner-col,.kadence-column24427_09d737-b7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_09d737-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_09d737-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_09d737-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_09d737-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_09d737-b7{text-align:left;}.kadence-column24427_09d737-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_09d737-b7 > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_09d737-b7 > .kt-inside-inner-col{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_09d737-b7 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id24427_9f00b6-f8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id24427_9f00b6-f8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id24427_9f00b6-f8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id24427_9f00b6-f8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id24427_9f00b6-f8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id24427_9f00b6-f8 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id24427_9f00b6-f8 alignnone fullwidth-contain-col wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column24427_725490-2c > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column24427_725490-2c > .kt-inside-inner-col,.kadence-column24427_725490-2c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_725490-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_725490-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_725490-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_725490-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_725490-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_725490-2c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_725490-2c > .kt-inside-inner-col{display:flex;flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-column24427_725490-2c > .kt-inside-inner-col > *, .kadence-column24427_725490-2c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column24427_725490-2c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column24427_725490-2c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_725490-2c kb-section-dir-vertical kb-section-sm-dir-horizontal inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column24427_48cc39-64 > .kt-inside-inner-col,.kadence-column24427_48cc39-64 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_48cc39-64 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_48cc39-64 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_48cc39-64 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_48cc39-64 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_48cc39-64{position:relative;}@media all and (max-width: 1024px){.kadence-column24427_48cc39-64 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_48cc39-64 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_48cc39-64\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading24427_54f662-90, .wp-block-kadence-advancedheading.kt-adv-heading24427_54f662-90[data-kb-block=\"kb-adv-heading24427_54f662-90\"]{margin-bottom:5px;font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading24427_54f662-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading24427_54f662-90[data-kb-block=\"kb-adv-heading24427_54f662-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading24427_54f662-90, .wp-block-kadence-advancedheading.kt-adv-heading24427_54f662-90[data-kb-block=\"kb-adv-heading24427_54f662-90\"]{max-width:264%;}}<\/style>\n<h3 class=\"kt-adv-heading24427_54f662-90 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading24427_54f662-90\"><strong><strong><strong><strong><strong>P\u00f3ngase en contacto con nuestro equipo de investigaci\u00f3n GBTA<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<iframe src=\"https:\/\/www3.gbta.org\/l\/5572\/2023-12-12\/6snmsx\"\r\nwidth=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col{min-height:550px;}.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col,.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col{background-image:url('https:\/\/gbta.org\/wp-content\/uploads\/Contact-iStock-1346145497.jpg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column24427_e6a2a0-49{position:relative;}.kadence-column24427_e6a2a0-49, .kt-inside-inner-col > .kadence-column24427_e6a2a0-49:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column24427_e6a2a0-49 > .kt-inside-inner-col{min-height:333px;flex-direction:column;}.kadence-column24427_e6a2a0-49, .kt-inside-inner-col > .kadence-column24427_e6a2a0-49:not(.specificity){margin-bottom:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column24427_e6a2a0-49 kb-section-dir-vertical kb-section-sm-dir-vertical inner-column-2\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column24427_09139a-3f > 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