{"id":32273,"date":"2026-05-18T18:01:14","date_gmt":"2026-05-18T22:01:14","guid":{"rendered":"https:\/\/gbta.org\/?page_id=32273"},"modified":"2026-05-18T19:22:01","modified_gmt":"2026-05-18T23:22:01","slug":"business-travel-innovation-research-2026","status":"publish","type":"page","link":"https:\/\/gbta.org\/es\/research\/business-travel-innovation-research-2026\/","title":{"rendered":"Business Travel Innovation Research 2026\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id32273_1f8722-ac{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:clip;isolation:isolate;}.kb-row-layout-id32273_1f8722-ac > .kt-row-layout-overlay{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-row-layout-id32273_1f8722-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_1f8722-ac alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_187319-e0 > .kt-inside-inner-col{display:flex;}.kadence-column32273_187319-e0 > .kt-inside-inner-col,.kadence-column32273_187319-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_187319-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column32273_187319-e0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column32273_187319-e0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column32273_187319-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column32273_187319-e0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_187319-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_187319-e0{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_187319-e0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_187319-e0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_187319-e0 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67, .wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67[data-kb-block=\"kb-adv-heading32273_a52888-67\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67[data-kb-block=\"kb-adv-heading32273_a52888-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_a52888-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_a52888-67\"><strong><strong>DIRECT TRAVEL, MARRIOTT INTERNATIONAL &amp; SPOTNANA<\/strong>\u00a0<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9, .wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9[data-kb-block=\"kb-adv-heading32273_6ee278-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9[data-kb-block=\"kb-adv-heading32273_6ee278-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading32273_6ee278-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_6ee278-f9\"><strong><strong>Innovation and the \u201cPerfect Business Trip\u201d<\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p>AI, TMC Innovation, and Hotel Distribution\u00a0\u00a0<\/p>\n\n\n<style>.kadence-column32273_04351e-49 > .kt-inside-inner-col,.kadence-column32273_04351e-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_04351e-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_04351e-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_04351e-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_04351e-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_04351e-49{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_04351e-49 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_04351e-49 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_04351e-49\"><div class=\"kt-inside-inner-col\"><style>.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col,.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_4c0b9e-74{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_4c0b9e-74\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette2, #2B6CB0);border-right:5px solid var(--global-palette2, #2B6CB0);border-bottom:5px solid var(--global-palette2, #2B6CB0);border-left:5px solid var(--global-palette2, 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.kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box32273_50d836-2b .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box32273_50d836-2b .kt-blocks-info-box-learnmore{color:var(--global-palette9, #ffffff);background:var(--global-palette2, #2B6CB0);border-color:var(--global-palette9, #ffffff);border-width:2px 2px 2px 2px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{background:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette2, #2B6CB0);border-right:5px solid var(--global-palette2, #2B6CB0);border-bottom:5px solid var(--global-palette2, #2B6CB0);border-left:5px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette2, #2B6CB0);border-right:5px solid var(--global-palette2, #2B6CB0);border-bottom:5px solid var(--global-palette2, #2B6CB0);border-left:5px solid var(--global-palette2, #2B6CB0);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box32273_50d836-2b\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\">Join the Discussion<\/h3><p class=\"kt-blocks-info-box-text\"><strong>Wednesday, June 17, 2026, 11:00 AM &#8211; 12:00 PM ET<br><\/strong><br>Join GBTA and industry experts for a live discussion exploring the key findings and industry implications from the latest business travel innovation research.<\/p><div class=\"kt-blocks-info-box-learnmore-wrap\"><a class=\"kt-blocks-info-box-learnmore info-box-link\" href=\"https:\/\/events.gbta.org\/nWl5kv\"><strong>JOIN THE LIVE DISCUSSION<\/strong><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{display:flex;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{min-height:466px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col,.kadence-column32273_7fb45e-fb > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > *, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column32273_7fb45e-fb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{align-items:center;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{background-image:url('https:\/\/gbta.org\/wp-content\/uploads\/Spotnana-Image.png');background-size:cover;background-position:50% 68%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_7fb45e-fb{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_7fb45e-fb{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{align-items:center;}}@media all and (max-width: 1024px){.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > *, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_7fb45e-fb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{align-items:center;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:space-around;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > *, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_7fb45e-fb kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id32273_4e40db-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_4e40db-11 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col,.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_8c3b1b-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_8c3b1b-5c\"><div class=\"kt-inside-inner-col\">\n<p>Innovation is reshaping the future of managed travel, but key gaps in technology, data, servicing, and hotel distribution continue to create friction for travel programs and travelers alike.&nbsp;<\/p>\n\n\n\n<p>New research from GBTA, conducted in partnership with\u00a0Direct Travel, Marriott International &amp; Spotnana explores how travel buyers across North America and Europe are navigating the next phase of business travel transformation. The study examines evolving expectations around artificial intelligence, global travel program management, and modern hotel retailing models.\u00a0<\/p>\n\n\n\n<p>Download the full study to explore how travel buyers are navigating AI adoption, fragmented global programs, and evolving hotel booking experiences.\u00a0<\/p>\n\n\n\n<p><strong>Resultados clave<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>58%<\/strong>&nbsp;say AI has had little or no impact on their travel program to date&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>92%<\/strong>&nbsp;are interested in predictive analytics for travel spend forecasting&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>89%<\/strong>&nbsp;are interested in automated disruption management and rebooking&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only<strong>&nbsp;12%&nbsp;<\/strong>have a&nbsp;consolidated&nbsp;view of their travel program from a single data source&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>61%<\/strong>&nbsp;say managing global travel programs across regions is a challenge&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>63%<\/strong>&nbsp;cite lack of&nbsp;consolidated&nbsp;reporting as a top challenge&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>72%<\/strong>&nbsp;say travelers finding cheaper hotel rates outside managed channels is a major pain point&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>51%<\/strong>\u00a0say attribute-based shopping would improve the hotel booking experience\u00a0\u00a0<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id32273_7784bf-3f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_7784bf-3f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_7784bf-3f > 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.kt-inside-inner-col,.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_3b0e9b-82{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_3b0e9b-82\"><div class=\"kt-inside-inner-col\"><style>.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col,.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_c3e0fc-02{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_c3e0fc-02\"><div class=\"kt-inside-inner-col\"><style>.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col,.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_0e9ff2-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_0e9ff2-3d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id32273_67d047-4d > 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.kt-inside-inner-col,.kadence-column32273_a9fd06-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_a9fd06-90{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_a9fd06-90\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2, .wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2[data-kb-block=\"kb-adv-heading32273_f4c4a0-a2\"]{padding-top:15px;padding-right:15px;padding-bottom:0px;padding-left:15px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2[data-kb-block=\"kb-adv-heading32273_f4c4a0-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_f4c4a0-a2 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading32273_f4c4a0-a2\">Download the Research<\/h3>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www3.gbta.org\/l\/5572\/2026-05-13\/6x4hrf\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-32273_aa3676-61 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-32273_aa3676-61 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-32273_aa3676-61\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kadence-column32273_d252d2-28 > .kt-inside-inner-col{display:flex;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col,.kadence-column32273_d252d2-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column32273_d252d2-28{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_d252d2-28{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_d252d2-28{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_d252d2-28{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_d252d2-28\"><div class=\"kt-inside-inner-col\"><h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-cd2b5a0c09c3eaaac445388308ce6f36\" id=\"research-partners\">Research Partners:\u00a0<\/h3>\n\n<style>.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id32273_5ba074-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_5ba074-49 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_39bde2-29 > .kt-inside-inner-col,.kadence-column32273_39bde2-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_39bde2-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_39bde2-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_39bde2-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_39bde2-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_39bde2-29{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_39bde2-29 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_39bde2-29 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_39bde2-29\"><div class=\"kt-inside-inner-col\"><style>.kb-image32273_745074-ad.kb-image-is-ratio-size, .kb-image32273_745074-ad .kb-image-is-ratio-size{max-width:203px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image32273_745074-ad.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image32273_745074-ad .kb-image-is-ratio-size{align-self:unset;}.kb-image32273_745074-ad{max-width:203px;}.image-is-svg.kb-image32273_745074-ad{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image32273_745074-ad img{width:100%;}.kb-image32273_745074-ad .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image32273_745074-ad size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-1024x330.png\" alt=\"b3387414 60d8 4fd8 bcf0 4eacb5c4979d\" class=\"kb-img wp-image-32427\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-1024x330.png 1024w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-300x97.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-768x248.png 768w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-18x6.png 18w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_05ce3c-ed > .kt-inside-inner-col,.kadence-column32273_05ce3c-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_05ce3c-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_05ce3c-ed\"><div class=\"kt-inside-inner-col\"><style>.kb-image32273_68bc1e-67 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image32273_68bc1e-67 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-1024x317.png\" alt=\"f929f49c be0d 47db 8944 b039daae8a3c\" class=\"kb-img wp-image-32425\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-1024x317.png 1024w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-300x93.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-768x238.png 768w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-1536x476.png 1536w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-2048x635.png 2048w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_27a06f-37 > .kt-inside-inner-col{display:flex;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col,.kadence-column32273_27a06f-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column32273_27a06f-37{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_27a06f-37{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_27a06f-37{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_27a06f-37{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_27a06f-37\"><div class=\"kt-inside-inner-col\"><style>.kb-image32273_7a5ab1-6d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image32273_7a5ab1-6d\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"152\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-1024x152.png\" alt=\"b33d39ae 8289 4d24 ab8c 80e9990259f2\" class=\"kb-img wp-image-32426\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-1024x152.png 1024w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-300x44.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-768x114.png 768w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-1536x227.png 1536w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-2048x303.png 2048w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-18x3.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column32273_9859f3-ff > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col,.kadence-column32273_9859f3-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_9859f3-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column32273_9859f3-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_9859f3-ff{text-align:center;}.kadence-column32273_9859f3-ff{position:relative;}.kadence-column32273_9859f3-ff, .kt-inside-inner-col > .kadence-column32273_9859f3-ff:not(.specificity){margin-bottom:25px;}@media all and (max-width: 1024px){.kadence-column32273_9859f3-ff > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_9859f3-ff > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_9859f3-ff kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34, .wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34[data-kb-block=\"kb-adv-heading32273_b7501b-34\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34[data-kb-block=\"kb-adv-heading32273_b7501b-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_b7501b-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_b7501b-34\"><strong>Para obtener acceso completo a los recursos de investigaci\u00f3n de GBTA y mucho m\u00e1s, convi\u00e9rtase en miembro<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" style=\"text-transform:capitalize\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gbta.org\/es\/membership\/\">aprende m\u00e1s<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"you-might-also-be-interested\">Quiz\u00e1s tambi\u00e9n te interese<\/h3>\n\n<style>.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id32273_614166-cd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_614166-cd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_ad16d1-95 > .kt-inside-inner-col,.kadence-column32273_ad16d1-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_ad16d1-95{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_ad16d1-95\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"410\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1.jpg\" alt=\"bti galaxy photo e1753993338462 (1)\" class=\"wp-image-30071\" style=\"border-radius:15px;object-fit:cover;width:585px;height:400px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1.jpg 600w, https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1-300x205.jpg 300w, https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e, .wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e[data-kb-block=\"kb-adv-heading32273_c90200-3e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e[data-kb-block=\"kb-adv-heading32273_c90200-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading32273_c90200-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_c90200-3e\">2025\u202fGBTA Business Travel Index Outlook<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/es\/research\/2025-business-travel-index-outlook-bti\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/category\/news-and-press-releases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_ae8d50-5b > .kt-inside-inner-col,.kadence-column32273_ae8d50-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_ae8d50-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_ae8d50-5b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1.png\" alt=\"poll header 600\" class=\"wp-image-30072\" style=\"border-radius:15px;object-fit:cover;width:600px;height:400px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1.png 600w, https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1-300x200.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1-18x12.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13, .wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13[data-kb-block=\"kb-adv-heading32273_f874ea-13\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13[data-kb-block=\"kb-adv-heading32273_f874ea-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading32273_f874ea-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_f874ea-13\">Encuesta trimestral de perspectivas de la industria de viajes de negocios de GBTA<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/es\/research\/gbta-business-travel-industry-outlook-polls\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id32273_c0d9f7-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_c0d9f7-7f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col,.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_fb7c90-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_fb7c90-f3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c, .wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c[data-kb-block=\"kb-adv-heading32273_33becf-9c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c[data-kb-block=\"kb-adv-heading32273_33becf-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_33becf-9c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading32273_33becf-9c\"><strong>Acerca de la investigaci\u00f3n GBTA<\/strong><\/h3>\n\n\n\n<p>A lo largo de sus m\u00e1s de 50 a\u00f1os de historia, GBTA ha estado a la vanguardia en sacar a la luz tendencias y temas clave que dan forma a la industria, permitiendo a los profesionales de viajes de negocios acceder al contexto oportuno, validar su pensamiento y avanzar con confianza.<\/p>\n\n\n\n<p>Desde informes y pron\u00f3sticos completos hasta encuestas centradas en temas espec\u00edficos, sesiones educativas, seminarios web, podcasts y m\u00e1s, nuestro equipo de investigaci\u00f3n se centra en ayudar a los miembros de GBTA y a la industria en general respondiendo preguntas urgentes y generando \u00a1aj\u00e1! momentos.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id32273_637fb6-27 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_637fb6-27 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_0917f7-7b > .kt-inside-inner-col,.kadence-column32273_0917f7-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_0917f7-7b > 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.wp-block-kadence-advancedheading.kt-adv-heading32273_d7dc80-8c[data-kb-block=\"kb-adv-heading32273_d7dc80-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_d7dc80-8c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading32273_d7dc80-8c\"><strong>As\u00f3ciese con GBTA<\/strong><\/h3>\n\n\n\n<p>As\u00f3ciese con GBTA para su pr\u00f3ximo proyecto de investigaci\u00f3n para aprovechar nuestra profunda experiencia en investigaci\u00f3n y en la industria, obtener acceso a conocimientos de pares de la industria y estar al frente de la red de GBTA de m\u00e1s de 99,000 profesionales de viajes de negocios en todo el mundo, incluidos compradores de viajes influyentes y otros tomadores de decisiones de la industria. 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767px){.wp-block-kadence-advancedheading.kt-adv-heading32273_9a3dab-bb, .wp-block-kadence-advancedheading.kt-adv-heading32273_9a3dab-bb[data-kb-block=\"kb-adv-heading32273_9a3dab-bb\"]{max-width:264%;}}<\/style>\n<h3 class=\"kt-adv-heading32273_9a3dab-bb wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading32273_9a3dab-bb\"><strong><strong><strong><strong><strong>P\u00f3ngase en contacto con nuestro equipo de investigaci\u00f3n GBTA<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<iframe src=\"https:\/\/www3.gbta.org\/l\/5572\/2023-12-12\/6snmsx\"\r\nwidth=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column32273_1cd89d-57 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column32273_1cd89d-57 > 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