{"id":33335,"date":"2026-06-18T19:30:46","date_gmt":"2026-06-18T23:30:46","guid":{"rendered":"https:\/\/gbta.org\/?page_id=33335"},"modified":"2026-06-22T12:37:55","modified_gmt":"2026-06-22T16:37:55","slug":"managed-hotel-programs-2026","status":"publish","type":"page","link":"https:\/\/gbta.org\/es\/research\/managed-hotel-programs-2026\/","title":{"rendered":"Managed Hotel Programs 2026"},"content":{"rendered":"<style>.kb-row-layout-id33335_319514-f4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_319514-f4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_319514-f4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id33335_319514-f4{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:clip;isolation:isolate;}.kb-row-layout-id33335_319514-f4 > .kt-row-layout-overlay{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-row-layout-id33335_319514-f4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_319514-f4 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id33335_319514-f4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_319514-f4 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_db97f5-24 > .kt-inside-inner-col{display:flex;}.kadence-column33335_db97f5-24 > .kt-inside-inner-col,.kadence-column33335_db97f5-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_db97f5-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_db97f5-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column33335_db97f5-24 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column33335_db97f5-24 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column33335_db97f5-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column33335_db97f5-24{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_db97f5-24{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_db97f5-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column33335_db97f5-24 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_db97f5-24{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column33335_db97f5-24{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_db97f5-24{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_db97f5-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column33335_db97f5-24 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column33335_db97f5-24{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_db97f5-24{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_db97f5-24 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column33335_db97f5-24 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_db97f5-24 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading33335_faaf4b-17, .wp-block-kadence-advancedheading.kt-adv-heading33335_faaf4b-17[data-kb-block=\"kb-adv-heading33335_faaf4b-17\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_faaf4b-17 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_faaf4b-17[data-kb-block=\"kb-adv-heading33335_faaf4b-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading33335_faaf4b-17 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading33335_faaf4b-17\"><strong><strong><strong>GBTA &amp; Radisson Hotel Group<\/strong>&nbsp;<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading33335_66984a-97, .wp-block-kadence-advancedheading.kt-adv-heading33335_66984a-97[data-kb-block=\"kb-adv-heading33335_66984a-97\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_66984a-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_66984a-97[data-kb-block=\"kb-adv-heading33335_66984a-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading33335_66984a-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading33335_66984a-97\"><strong><strong><strong>The Evolution of Managed Hotel Programs<\/strong>&nbsp;<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Balancing cost,&nbsp;traveler&nbsp;experience&nbsp;and technology in a changing&nbsp;sourcing landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">June 2026&nbsp;<\/p>\n\n\n<style>.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col,.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_f3fbb0-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_f3fbb0-d7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_f3fbb0-d7\"><div class=\"kt-inside-inner-col\"><style>.kadence-column33335_80e62e-8e > .kt-inside-inner-col,.kadence-column33335_80e62e-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_80e62e-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_80e62e-8e > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_80e62e-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_80e62e-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_80e62e-8e{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_80e62e-8e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_80e62e-8e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_80e62e-8e\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{display:flex;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{min-height:466px;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col,.kadence-column33335_e2ebda-10 > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col > *, .kadence-column33335_e2ebda-10 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column33335_e2ebda-10 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column33335_e2ebda-10{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_e2ebda-10{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{align-items:center;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{background-image:url('https:\/\/gbta.org\/wp-content\/uploads\/RAdisson-canarias14164-1-scaled.jpg');background-size:cover;background-position:51% 71%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_e2ebda-10{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column33335_e2ebda-10{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_e2ebda-10{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{align-items:center;}}@media all and (max-width: 1024px){.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column33335_e2ebda-10 > .kt-inside-inner-col > *, .kadence-column33335_e2ebda-10 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column33335_e2ebda-10 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column33335_e2ebda-10{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_e2ebda-10{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{align-items:center;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:space-around;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col > *, .kadence-column33335_e2ebda-10 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column33335_e2ebda-10 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column33335_e2ebda-10 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_e2ebda-10 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id33335_c4b589-6f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_c4b589-6f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_c4b589-6f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id33335_c4b589-6f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_c4b589-6f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id33335_c4b589-6f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_c4b589-6f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col,.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_e9c40e-b0{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_e9c40e-b0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_e9c40e-b0\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">The Evolution of Managed Hotel Programs is new research from GBTA, conducted in partnership with Radisson Hotel Group, examining how travel managers are adapting hotel sourcing strategies amid changing market conditions, rising costs, and&nbsp;emerging&nbsp;technologies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on a survey of corporate travel managers across North America and EMEA, the study explores how hotel programs are evolving through shifts in RFP management, pricing strategies, program compliance, and the growing use of artificial intelligence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultados clave<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traveler experience and safety rank alongside savings as top priorities during hotel sourcing and RFP negotiations.&nbsp;<\/li>\n\n\n\n<li>54% of organizations outsource some or all hotel RFP activities to travel management companies or consultants.&nbsp;<\/li>\n\n\n\n<li>64% of European travel managers report outsourcing at least part of their hotel RFP process.&nbsp;<\/li>\n\n\n\n<li>49% of hotel programs saw an increase in dynamic discounts, compared with just 17% reporting an increase in fixed rates.&nbsp;<\/li>\n\n\n\n<li>Fixed rates&nbsp;remain&nbsp;the foundation of most programs, but organizations increasingly use a blended approach that combines fixed and dynamic pricing.&nbsp;<\/li>\n\n\n\n<li>32% of programs used AI in their most recent hotel RFP cycle.&nbsp;<\/li>\n\n\n\n<li>69% expect to use AI in their upcoming hotel sourcing cycle.&nbsp;<\/li>\n\n\n\n<li>Travel buyers show strong interest in AI for decision support (70%) and automation (56%), while continuing to emphasize the importance of human oversight.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hotel sourcing is becoming more dynamic, more technology-driven, and more complex across global markets.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download the full study to explore how travel managers are evolving hotel programs, managing supplier relationships, and preparing for the next generation of hotel sourcing.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id33335_0db391-6b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_0db391-6b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_0db391-6b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id33335_0db391-6b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_0db391-6b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id33335_0db391-6b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_0db391-6b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_898322-2e > .kt-inside-inner-col,.kadence-column33335_898322-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_898322-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_898322-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_898322-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_898322-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_898322-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_898322-2e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_898322-2e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_898322-2e\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column33335_5525be-10 > .kt-inside-inner-col,.kadence-column33335_5525be-10 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_5525be-10 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_5525be-10 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_5525be-10 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_5525be-10 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_5525be-10{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_5525be-10 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_5525be-10 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_5525be-10\"><div class=\"kt-inside-inner-col\"><style>.kadence-column33335_580764-f2 > .kt-inside-inner-col,.kadence-column33335_580764-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_580764-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_580764-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_580764-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_580764-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_580764-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_580764-f2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_580764-f2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_580764-f2\"><div class=\"kt-inside-inner-col\"><style>.kadence-column33335_54714d-93 > .kt-inside-inner-col,.kadence-column33335_54714d-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_54714d-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_54714d-93 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_54714d-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_54714d-93 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_54714d-93{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_54714d-93 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_54714d-93 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_54714d-93\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id33335_2f5283-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_2f5283-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_2f5283-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id33335_2f5283-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_2f5283-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id33335_2f5283-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_2f5283-35 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_8f03b5-12 > .kt-inside-inner-col,.kadence-column33335_8f03b5-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_8f03b5-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_8f03b5-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_8f03b5-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_8f03b5-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_8f03b5-12{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_8f03b5-12 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_8f03b5-12 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_8f03b5-12\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading33335_7b20bd-5f, .wp-block-kadence-advancedheading.kt-adv-heading33335_7b20bd-5f[data-kb-block=\"kb-adv-heading33335_7b20bd-5f\"]{padding-top:15px;padding-right:15px;padding-bottom:0px;padding-left:15px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_7b20bd-5f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_7b20bd-5f[data-kb-block=\"kb-adv-heading33335_7b20bd-5f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading33335_7b20bd-5f wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading33335_7b20bd-5f\">Download the Research<\/h3>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www3.gbta.org\/l\/5572\/2026-06-18\/6x7mc9\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-33335_8645e8-19 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-33335_8645e8-19 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-33335_8645e8-19\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{display:flex;}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col,.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column33335_a0e8ed-9e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_a0e8ed-9e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_a0e8ed-9e{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column33335_a0e8ed-9e{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_a0e8ed-9e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column33335_a0e8ed-9e{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_a0e8ed-9e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column33335_a0e8ed-9e > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_a0e8ed-9e\"><div class=\"kt-inside-inner-col\"><h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-585f198decc0e7df8ca0c443e3580ecb\" id=\"research-partner\">Research Partner:\u00a0<\/h3>\n\n<style>.kb-row-layout-id33335_b5137c-3a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_b5137c-3a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_b5137c-3a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id33335_b5137c-3a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_b5137c-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id33335_b5137c-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_b5137c-3a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_deda35-06 > .kt-inside-inner-col,.kadence-column33335_deda35-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_deda35-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_deda35-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_deda35-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_deda35-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_deda35-06{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_deda35-06 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_deda35-06 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_deda35-06\"><div class=\"kt-inside-inner-col\"><style>.kb-image33335_a1a5e7-66.kb-image-is-ratio-size, .kb-image33335_a1a5e7-66 .kb-image-is-ratio-size{max-width:476px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image33335_a1a5e7-66.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image33335_a1a5e7-66 .kb-image-is-ratio-size{align-self:unset;}.kb-image33335_a1a5e7-66{max-width:476px;}.image-is-svg.kb-image33335_a1a5e7-66{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image33335_a1a5e7-66 img{width:100%;}.kb-image33335_a1a5e7-66 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image33335_a1a5e7-66 size-medium_large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"190\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/RHG-LOGO-RGB-1-1-1-768x190.jpg\" alt=\"print\" class=\"kb-img wp-image-33336\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/RHG-LOGO-RGB-1-1-1-768x190.jpg 768w, https:\/\/gbta.org\/wp-content\/uploads\/RHG-LOGO-RGB-1-1-1-300x74.jpg 300w, https:\/\/gbta.org\/wp-content\/uploads\/RHG-LOGO-RGB-1-1-1-1024x253.jpg 1024w, https:\/\/gbta.org\/wp-content\/uploads\/RHG-LOGO-RGB-1-1-1-1536x379.jpg 1536w, https:\/\/gbta.org\/wp-content\/uploads\/RHG-LOGO-RGB-1-1-1-2048x506.jpg 2048w, https:\/\/gbta.org\/wp-content\/uploads\/RHG-LOGO-RGB-1-1-1-18x4.jpg 18w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column33335_53e767-58 > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column33335_53e767-58 > .kt-inside-inner-col,.kadence-column33335_53e767-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_53e767-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_53e767-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_53e767-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_53e767-58 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column33335_53e767-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_53e767-58{text-align:center;}.kadence-column33335_53e767-58{position:relative;}.kadence-column33335_53e767-58, .kt-inside-inner-col > .kadence-column33335_53e767-58:not(.specificity){margin-bottom:25px;}@media all and (max-width: 1024px){.kadence-column33335_53e767-58 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_53e767-58 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_53e767-58 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading33335_a602d7-34, .wp-block-kadence-advancedheading.kt-adv-heading33335_a602d7-34[data-kb-block=\"kb-adv-heading33335_a602d7-34\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_a602d7-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_a602d7-34[data-kb-block=\"kb-adv-heading33335_a602d7-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading33335_a602d7-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading33335_a602d7-34\"><strong>Para obtener acceso completo a los recursos de investigaci\u00f3n de GBTA y mucho m\u00e1s, convi\u00e9rtase en miembro<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" style=\"text-transform:capitalize\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gbta.org\/es\/membership\/\">aprende m\u00e1s<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"you-might-also-be-interested\">Quiz\u00e1s tambi\u00e9n te interese<\/h3>\n\n<style>.kb-row-layout-id33335_2bcf65-a9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_2bcf65-a9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_2bcf65-a9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id33335_2bcf65-a9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_2bcf65-a9 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id33335_2bcf65-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_2bcf65-a9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_549b04-bb > .kt-inside-inner-col,.kadence-column33335_549b04-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_549b04-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_549b04-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_549b04-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_549b04-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_549b04-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_549b04-bb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_549b04-bb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_549b04-bb\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"384\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/16256-151025-f84453267_3XL-1.avif\" alt=\"16256 151025 f84453267 3xl (1)\" class=\"wp-image-33376\" style=\"border-radius:15px;object-fit:cover;width:585px;height:400px\"\/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading33335_27850b-df, .wp-block-kadence-advancedheading.kt-adv-heading33335_27850b-df[data-kb-block=\"kb-adv-heading33335_27850b-df\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_27850b-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_27850b-df[data-kb-block=\"kb-adv-heading33335_27850b-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading33335_27850b-df wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading33335_27850b-df\">The Evolution of Managed Hotel Programs (2025)<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/gbta.org\/es\/inside-the-modern-hotel-program-how-corporate-travel-managers-are-redefining-sourcing-and-strategy\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/category\/news-and-press-releases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column33335_7bd474-6c > .kt-inside-inner-col,.kadence-column33335_7bd474-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_7bd474-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_7bd474-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_7bd474-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_7bd474-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_7bd474-6c{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_7bd474-6c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_7bd474-6c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_7bd474-6c\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1.png\" alt=\"poll header 600\" class=\"wp-image-30072\" style=\"border-radius:15px;object-fit:cover;width:600px;height:400px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1.png 600w, https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1-300x200.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1-18x12.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading33335_14360a-e8, .wp-block-kadence-advancedheading.kt-adv-heading33335_14360a-e8[data-kb-block=\"kb-adv-heading33335_14360a-e8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_14360a-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_14360a-e8[data-kb-block=\"kb-adv-heading33335_14360a-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading33335_14360a-e8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading33335_14360a-e8\">Encuesta trimestral de perspectivas de la industria de viajes de negocios de GBTA<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/gbta.org\/es\/research\/gbta-business-travel-industry-outlook-polls\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ver &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id33335_cdf921-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_cdf921-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_cdf921-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id33335_cdf921-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_cdf921-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id33335_cdf921-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_cdf921-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_4d9540-02 > .kt-inside-inner-col,.kadence-column33335_4d9540-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_4d9540-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_4d9540-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_4d9540-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_4d9540-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_4d9540-02{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_4d9540-02 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_4d9540-02 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_4d9540-02\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading33335_826d70-e2, .wp-block-kadence-advancedheading.kt-adv-heading33335_826d70-e2[data-kb-block=\"kb-adv-heading33335_826d70-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_826d70-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_826d70-e2[data-kb-block=\"kb-adv-heading33335_826d70-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading33335_826d70-e2 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading33335_826d70-e2\"><strong>Acerca de la investigaci\u00f3n GBTA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de sus m\u00e1s de 50 a\u00f1os de historia, GBTA ha estado a la vanguardia en sacar a la luz tendencias y temas clave que dan forma a la industria, permitiendo a los profesionales de viajes de negocios acceder al contexto oportuno, validar su pensamiento y avanzar con confianza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde informes y pron\u00f3sticos completos hasta encuestas centradas en temas espec\u00edficos, sesiones educativas, seminarios web, podcasts y m\u00e1s, nuestro equipo de investigaci\u00f3n se centra en ayudar a los miembros de GBTA y a la industria en general respondiendo preguntas urgentes y generando \u00a1aj\u00e1! momentos.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id33335_9eea1f-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_9eea1f-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_9eea1f-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id33335_9eea1f-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_9eea1f-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id33335_9eea1f-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_9eea1f-14 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_659275-5a > .kt-inside-inner-col,.kadence-column33335_659275-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_659275-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_659275-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_659275-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_659275-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_659275-5a{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_659275-5a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_659275-5a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_659275-5a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading33335_68c306-39, .wp-block-kadence-advancedheading.kt-adv-heading33335_68c306-39[data-kb-block=\"kb-adv-heading33335_68c306-39\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_68c306-39 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_68c306-39[data-kb-block=\"kb-adv-heading33335_68c306-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading33335_68c306-39 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading33335_68c306-39\"><strong>As\u00f3ciese con GBTA<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00f3ciese con GBTA para su pr\u00f3ximo proyecto de investigaci\u00f3n para aprovechar nuestra profunda experiencia en investigaci\u00f3n y en la industria, obtener acceso a conocimientos de pares de la industria y estar al frente de la red de GBTA de m\u00e1s de 99,000 profesionales de viajes de negocios en todo el mundo, incluidos compradores de viajes influyentes y otros tomadores de decisiones de la industria. .<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column33335_54168c-c4 > .kt-inside-inner-col,.kadence-column33335_54168c-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_54168c-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_54168c-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_54168c-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_54168c-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_54168c-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_54168c-c4 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_54168c-c4 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_54168c-c4\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id33335_337f86-2f{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id33335_337f86-2f > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id33335_337f86-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id33335_337f86-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;min-height:500px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id33335_337f86-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_337f86-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id33335_337f86-2f > .kt-row-column-wrap{padding-top:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_337f86-2f alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kt-inner-column-height-full\">\n<style>.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col{padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:20px;}.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col,.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_5eb0f7-5c{text-align:left;}.kadence-column33335_5eb0f7-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_5eb0f7-5c > .kt-inside-inner-col{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_5eb0f7-5c kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id33335_2125d5-a7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id33335_2125d5-a7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id33335_2125d5-a7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id33335_2125d5-a7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id33335_2125d5-a7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id33335_2125d5-a7 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id33335_2125d5-a7 alignnone fullwidth-contain-col wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column33335_1ace6c-58 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column33335_1ace6c-58 > .kt-inside-inner-col,.kadence-column33335_1ace6c-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_1ace6c-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_1ace6c-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_1ace6c-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_1ace6c-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_1ace6c-58{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_1ace6c-58 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_1ace6c-58 > .kt-inside-inner-col{display:flex;flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-column33335_1ace6c-58 > .kt-inside-inner-col > *, .kadence-column33335_1ace6c-58 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column33335_1ace6c-58 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column33335_1ace6c-58 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_1ace6c-58 kb-section-dir-vertical kb-section-sm-dir-horizontal inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column33335_d8902f-63 > .kt-inside-inner-col,.kadence-column33335_d8902f-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column33335_d8902f-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column33335_d8902f-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column33335_d8902f-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column33335_d8902f-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column33335_d8902f-63{position:relative;}@media all and (max-width: 1024px){.kadence-column33335_d8902f-63 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column33335_d8902f-63 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column33335_d8902f-63\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading33335_f82f0a-ea, .wp-block-kadence-advancedheading.kt-adv-heading33335_f82f0a-ea[data-kb-block=\"kb-adv-heading33335_f82f0a-ea\"]{margin-bottom:5px;font-size:var(--global-kb-font-size-lg, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading33335_f82f0a-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading33335_f82f0a-ea[data-kb-block=\"kb-adv-heading33335_f82f0a-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading33335_f82f0a-ea, .wp-block-kadence-advancedheading.kt-adv-heading33335_f82f0a-ea[data-kb-block=\"kb-adv-heading33335_f82f0a-ea\"]{max-width:264%;}}<\/style>\n<h3 class=\"kt-adv-heading33335_f82f0a-ea wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading33335_f82f0a-ea\"><strong><strong><strong><strong><strong>P\u00f3ngase en contacto con nuestro equipo de investigaci\u00f3n GBTA<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<iframe src=\"https:\/\/www3.gbta.org\/l\/5572\/2023-12-12\/6snmsx\"\r\nwidth=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column33335_569c26-70 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column33335_569c26-70 > 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class=\"kt-inside-inner-col\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>GBTA &amp; Radisson Hotel Group&nbsp; The Evolution of Managed Hotel Programs&nbsp; Balancing cost,&nbsp;traveler&nbsp;experience&nbsp;and technology in a changing&nbsp;sourcing landscape. June 2026&nbsp; The Evolution of Managed Hotel Programs is new research from&#8230;<\/p>","protected":false},"author":86,"featured_media":0,"parent":174,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"The Evolution of Managed Hotel Programs | GBTA & Radisson Hotel Group","_seopress_titles_desc":"New research from GBTA and Radisson Hotel Group explores hotel sourcing trends, RFP strategies, dynamic pricing, AI adoption, and the future of managed hotel programs.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1827,2414,882,27296,2260,2282","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-33335","page","type-page","status-publish","hentry"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"Amanda Stokes","author_link":"https:\/\/gbta.org\/es\/author\/astokesgbta-org\/"},"comment_info":"","taxonomy_info":[],"featured_image_src":null,"featured_image_src_square":null,"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","taxonomy_info","featured_image_src","featured_image_src_square"],"_links":{"self":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/pages\/33335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/comments?post=33335"}],"version-history":[{"count":7,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/pages\/33335\/revisions"}],"predecessor-version":[{"id":33419,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/pages\/33335\/revisions\/33419"}],"up":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/pages\/174"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media?parent=33335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}