{"id":1035,"date":"2022-07-20T09:39:56","date_gmt":"2022-07-20T13:39:56","guid":{"rendered":"https:\/\/gbta.org\/booking-behaviors-vs-company-policy-an-opportunity-for-tmcs\/"},"modified":"2022-08-11T11:33:20","modified_gmt":"2022-08-11T15:33:20","slug":"booking-behaviors-vs-company-policy-an-opportunity-for-tmcs","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/booking-behaviors-vs-company-policy-an-opportunity-for-tmcs\/","title":{"rendered":"Booking Behaviors vs. Company Policy: una oportunidad para las TMC"},"content":{"rendered":"<p>A <a href=\"https:\/\/gbta.org\/es\/PressReleases\/Pages\/rls_1203152.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\">reciente estudio de la Fundaci\u00f3n GBTA<\/a>, patrocinado por Concur, habl\u00f3 con viajeros de negocios y compradores de viajes sobre comportamientos de reserva. Durante el \u00faltimo a\u00f1o, los viajeros de negocios generalmente est\u00e1n satisfechos con la reserva de viajes de negocios a trav\u00e9s de una variedad de canales.<\/p>\n<p>Mirando a los Estados Unidos, el Reino Unido y Australia, m\u00e1s del 85 por ciento de los viajeros de negocios est\u00e1n satisfechos con reservar directamente con una aerol\u00ednea u hotel, mientras que aproximadamente las tres cuartas partes est\u00e1n satisfechos con el uso de una herramienta de reserva en l\u00ednea (OBT). Sin embargo, cuando miras m\u00e1s a fondo, los viajeros suelen estar &quot;muy satisfechos&quot; con la reserva directa que con el uso de un OBT.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1579\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/01\/ConcurPost2_USsatisfactionbookingchannels.png\" alt=\"ConcurPost2_USsatisfactionbookingchannels\" width=\"696\" height=\"316\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1578\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/01\/ConcurPost2_UKAusSatisfactionBookingChannels.png\" alt=\"ConcurPost2_UKAusSatisfactionBookingChannels\" width=\"646\" height=\"411\" \/><\/p>\n<p>Por otro lado, los compradores de viajes por lo general no creen que sea m\u00e1s probable que su empresa permita la reserva a trav\u00e9s de canales alternativos dentro de cinco a\u00f1os. En los Estados Unidos, dos de cada cinco (38 por ciento) compradores de viajes en compa\u00f1\u00edas que actualmente permiten reservar a trav\u00e9s de canales alternativos creen que ser\u00e1 menos probable que lo hagan en cinco a\u00f1os. Ese n\u00famero salta a casi la mitad (49 por ciento) de los compradores de viajes en empresas que actualmente no permiten reservar a trav\u00e9s de canales alternativos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1577\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/01\/ConcurPost2_likelihoodtobook-alternative-channels.png\" alt=\"ConcurPost2_likelihoodtobook alternative channels\" width=\"394\" height=\"406\" \/><\/p>\n<p>A primera vista, estos resultados sugieren una desconexi\u00f3n entre las preferencias de los viajeros y la direcci\u00f3n futura de los programas de viaje. Sin embargo, las TMC tambi\u00e9n podr\u00edan ver esto como una oportunidad. Comprender por qu\u00e9 a los viajeros les gusta reservar directamente e integrar tanto como sea posible de esa experiencia en la reserva a trav\u00e9s de un OBT puede aumentar el nivel de satisfacci\u00f3n y cumplimiento con una herramienta corporativa.<\/p>\n<p>Dentro de cinco a\u00f1os, seguir\u00e1n existiendo canales alternativos y los viajeros de negocios seguir\u00e1n utiliz\u00e1ndolos, pero depende del comprador de viajes junto con su TMC determinar c\u00f3mo gestionar este comportamiento. Una mayor educaci\u00f3n sobre las pol\u00edticas de viajes, un mejor uso de la tecnolog\u00eda para capturar datos generados fuera del sistema corporativo y las asociaciones con proveedores son todas formas en que un TMC puede ayudar a los programas de viajes a administrar mejor el comportamiento de los viajeros.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un estudio reciente de la Fundaci\u00f3n GBTA, patrocinado por Concur, habl\u00f3 tanto con los viajeros de negocios como con los compradores de viajes sobre los comportamientos de reserva. Durante el \u00faltimo a\u00f1o, los viajeros de negocios generalmente est\u00e1n satisfechos con la reserva de viajes de negocios a trav\u00e9s de una variedad de canales. Mirando a los Estados Unidos, el Reino Unido y Australia, m\u00e1s del 85 por ciento de los viajeros de negocios son...<\/p>","protected":false},"author":25,"featured_media":1036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[607,496,606,530,48,260,447,342],"class_list":["post-1035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-alternative-channels","tag-booking","tag-booking-behaviors","tag-booking-process","tag-business-travel","tag-tmc","tag-travel-buyer","tag-travel-policy"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/ComputerTicketButton-1024x705.jpg",1024,705,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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