{"id":1105,"date":"2022-07-20T09:41:24","date_gmt":"2022-07-20T13:41:24","guid":{"rendered":"https:\/\/gbta.org\/how-do-german-and-british-business-travellers-feel-about-ground-transportation-loyalty-programs\/"},"modified":"2022-08-11T11:33:24","modified_gmt":"2022-08-11T15:33:24","slug":"how-do-german-and-british-business-travellers-feel-about-ground-transportation-loyalty-programs","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/how-do-german-and-british-business-travellers-feel-about-ground-transportation-loyalty-programs\/","title":{"rendered":"\u00bfC\u00f3mo se sienten los viajeros de negocios alemanes y brit\u00e1nicos acerca de los programas de fidelizaci\u00f3n de transporte terrestre?"},"content":{"rendered":"

Una de las ventajas de ser un viajero de negocios frecuente es ganar puntos y estatus a trav\u00e9s de los programas de fidelizaci\u00f3n de proveedores terrestres, a\u00e9reos y hoteleros preferidos. De hecho, poder obtener una mejora y\/o ganar extras adicionales que los viajeros de negocios valoran hace que viajar por negocios sea mucho m\u00e1s placentero.<\/p>\n

Pero, \u00bfqu\u00e9 valor tienen estos programas de fidelizaci\u00f3n? Un nuevo estudio de la Fundaci\u00f3n GBTA patrocinado por Enterprise, Recompensas por alquiler de coches: una mirada a los programas de fidelizaci\u00f3n de transporte terrestre en el Reino Unido y Alemania.\u00a0<\/em>explora los h\u00e1bitos y tendencias que est\u00e1n afectando a los programas de fidelizaci\u00f3n de las empresas de transporte terrestre en dos de los mercados de viajes de negocios m\u00e1s grandes de Europa.<\/p>\n

Los viajeros de negocios en el Reino Unido y Alemania utilizan con poca frecuencia autos de alquiler (solo alrededor de una experiencia por trimestre), sin embargo, los viajeros de negocios en ambos pa\u00edses dicen que est\u00e1n satisfechos en su mayor parte con sus experiencias de alquiler de autos, con m\u00e1s del 60 por ciento en ambos pa\u00edses expresando satisfacci\u00f3n.<\/p>\n

Los contratos preferentes con empresas de transporte terrestre son habituales tanto en Alemania (88 por ciento) como en el Reino Unido (76 por ciento). Sin embargo, la mayor\u00eda de los viajeros de negocios en ambos pa\u00edses no consideran importante la existencia de un club de membres\u00eda o un programa de fidelizaci\u00f3n. Sin embargo, los compradores de viajes en el Reino Unido valoran este tipo de programas mucho m\u00e1s que los de Alemania: el 42 por ciento afirma que estos programas son muy o algo importantes en comparaci\u00f3n con el 14 por ciento.<\/p>\n

\"enterprise_importance<\/p>\n

Aunque los compradores de viajes en el Reino Unido consideran que los programas de recompensas por fidelidad son m\u00e1s importantes que los de Alemania, dichos programas son mucho m\u00e1s comunes en los contratos alemanes.<\/p>\n

Parad\u00f3jicamente, aunque los viajeros en el Reino Unido y Alemania no alquilan autom\u00f3viles con frecuencia ni ven el valor de los programas de recompensas por fidelidad en tierra, el 68 por ciento de los viajeros de negocios alemanes y el 77 por ciento de los viajeros de negocios brit\u00e1nicos dicen que tener acceso a alquileres acelerados es importante. De manera similar, las empresas con sede en el Reino Unido y Alemania valoran los alquileres acelerados casi al mismo precio que los viajeros individuales.<\/p>\n

\"enterprise_prevalenceofexpeditedrentalexperience\"<\/p>\n

Lo que encontr\u00f3 este \u00faltimo estudio es que, si bien los programas de fidelizaci\u00f3n de alquiler de coches ellos mismos <\/em>Aunque no se consideran valiosos, los beneficios que ofrecen (en concreto, alquileres r\u00e1pidos) son muy valorados tanto por las empresas como por los viajeros de negocios en el Reino Unido y Alemania.<\/p>","protected":false},"excerpt":{"rendered":"

Una de las ventajas de ser un viajero frecuente de negocios es ganar puntos y estatus a trav\u00e9s de los programas de lealtad de los proveedores preferidos de tierra, aire y hotel. De hecho, poder obtener una mejora y\/o ganar extras adicionales que los viajeros de negocios valoran hace que estar en el camino por negocios sea mucho m\u00e1s placentero. Pero que valioso...<\/p>","protected":false},"author":25,"featured_media":1106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[78,37],"tags":[473,697,165,551,452,698,699,700],"class_list":["post-1105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ground-transportation","category-research-and-travel-trends","tag-enterprise","tag-expedited-rental","tag-gbta-foundation","tag-ground-transportation","tag-loyalty","tag-loyalty-program","tag-member","tag-rental-cars"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Rental-Car-Key-Handover-1024x683.jpg",1024,683,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":78,"name":"Ground 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