{"id":1207,"date":"2022-07-20T09:46:09","date_gmt":"2022-07-20T13:46:09","guid":{"rendered":"https:\/\/gbta.org\/smart-data-not-big-data\/"},"modified":"2022-08-11T11:33:33","modified_gmt":"2022-08-11T15:33:33","slug":"smart-data-not-big-data","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/smart-data-not-big-data\/","title":{"rendered":"Datos inteligentes, no grandes datos"},"content":{"rendered":"<p>en un <em><a href=\"http:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/08\/25\/the-most-practical-big-data-use-cases-of-2016\/#63f964475336\" target=\"_blank\" rel=\"noopener\">Forbes <\/a><\/em><a href=\"http:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/08\/25\/the-most-practical-big-data-use-cases-of-2016\/#63f964475336\" target=\"_blank\" rel=\"noopener\">art\u00edculo<\/a> hoy, autor y <em>Forbes<\/em> El colaborador Bernard Marr escribi\u00f3: \u201cLos macrodatos son atractivos. Los cient\u00edficos de datos son los unicornios del mercado laboral en este momento. Algunos d\u00edas parece como si estuvi\u00e9ramos viviendo al borde de un futuro ut\u00f3pico de ciencia ficci\u00f3n. Pero dejando a un lado los unicornios y la ciencia ficci\u00f3n, para las empresas, implementar algo como una estrategia de big data tiene que ser m\u00e1s que atractivo: tiene que ser pr\u00e1ctico\u201d.<\/p>\n<p>Durante la Convenci\u00f3n 2016, el director ejecutivo y director de operaciones de GBTA, Mike McCormick, se sent\u00f3 con el presidente corporativo de Travel Leaders, David Holyoke, en el GBTA Broadcast Studio. David comparti\u00f3 sus ideas sobre c\u00f3mo superar los l\u00edmites en la industria de viajes, combinando servicio y tecnolog\u00eda y, por supuesto, datos y an\u00e1lisis.<\/p>\n<p>&quot;Alguna gente dice <em>grandes datos<\/em>, nos gusta hablar de <em>datos inteligentes\u201d, <\/em>Dijo David durante la entrevista. &quot;Se trata de llevar los datos a un punto de vista anal\u00edtico del comportamiento, entender por qu\u00e9 se tomaron decisiones (buenas, malas o indiferentes), c\u00f3mo eso afecta un programa y crecer a partir de eso&quot;.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cJvz3nCcy-Y?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Controlar\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\" target=\"_blank\" rel=\"noopener\">Canal de YouTube de GBTA\u00a0<\/a>para obtener a\u00fan m\u00e1s informaci\u00f3n y entrevistas de Broadcast Studio de la Convenci\u00f3n de este a\u00f1o. *Travel Leaders Corporate patrocin\u00f3 el estudio de transmisi\u00f3n GBTA 2016.<\/p>","protected":false},"excerpt":{"rendered":"<p>En un art\u00edculo de Forbes de hoy, el autor y colaborador de Forbes, Bernard Marr, escribi\u00f3: \u201cLos macrodatos son atractivos. Los cient\u00edficos de datos son los unicornios del mercado laboral en este momento. Algunos d\u00edas parece como si estuvi\u00e9ramos viviendo al borde de un futuro ut\u00f3pico de ciencia ficci\u00f3n. Pero dejando a un lado los unicornios y la ciencia ficci\u00f3n, para las empresas, implementar algo...<\/p>","protected":false},"author":25,"featured_media":1208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[782,577,48,278,39,783,576,784],"class_list":["post-1207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-analytics","tag-big-data","tag-business-travel","tag-data","tag-gbta-convention","tag-smart-data","tag-travel-industry","tag-travel-leaders-corporate"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Big-Data-1024x780.jpg",1024,780,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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