{"id":1231,"date":"2022-07-20T09:46:48","date_gmt":"2022-07-20T13:46:48","guid":{"rendered":"https:\/\/gbta.org\/setting-a-clear-mobile-travel-strategy\/"},"modified":"2022-08-11T11:33:35","modified_gmt":"2022-08-11T15:33:35","slug":"setting-a-clear-mobile-travel-strategy","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/setting-a-clear-mobile-travel-strategy\/","title":{"rendered":"Establecer una estrategia de viaje m\u00f3vil clara"},"content":{"rendered":"<p>Descarga nuestra nueva aplicaci\u00f3n, s\u00edguenos en las redes sociales, suscr\u00edbete para recibir las \u00faltimas actualizaciones y no olvides activar las notificaciones autom\u00e1ticas. Con tantas formas de conectarse, los dispositivos m\u00f3viles se est\u00e1n volviendo cada vez m\u00e1s relevantes en el espacio corporativo, y los profesionales de viajes est\u00e1n comenzando a evaluar sus estrategias de viajes m\u00f3viles, o la falta de ellas.<\/p>\n<p>Para educar a las organizaciones sobre las mejores pr\u00e1cticas para la implementaci\u00f3n exitosa de una estrategia de viaje m\u00f3vil, la Fundaci\u00f3n GBTA y la Fundaci\u00f3n de la Familia Carlson realizaron un seminario web llamado <em>Un efecto m\u00f3vil: programas de viaje y establecimiento de una estrategia m\u00f3vil clara<\/em>.<\/p>\n<p>Dominique Betancourt, Gerente de Informaci\u00f3n de Datos de CWT Solutions Group Americas, y M\u00f3nica S\u00e1nchez, Directora de Investigaci\u00f3n de la Fundaci\u00f3n GBTA, discutieron c\u00f3mo las empresas pueden comenzar a implementar una estrategia hol\u00edstica de viajes m\u00f3viles, es decir, reconociendo los procesos que ya est\u00e1n en uso, identificando los departamentos involucrados en la toma de decisiones de pol\u00edticas m\u00f3viles. y revisi\u00f3n de las limitaciones.<\/p>\n<p>Una estrategia de viajes m\u00f3vil es m\u00e1s que una simple aplicaci\u00f3n: las empresas deben analizar en t\u00e9rminos generales c\u00f3mo las piezas de su programa pueden combinarse en el entorno m\u00f3vil e impulsar el compromiso y el cumplimiento. Un estudio reciente de la Fundaci\u00f3n GBTA y la Fundaci\u00f3n de la Familia Carlson encuentra <a href=\"http:\/\/blog.gbta.org\/2016\/08\/25\/moving-beyond-apps-making-mobile-more-strategic\/\">solo un tercio de los programas de viajes han implementado una estrategia m\u00f3vil<\/a>.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2328\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP.png\" alt=\"mobiletravelstrategybp\" width=\"745\" height=\"506\" \/><\/a><\/p>\n<p>Betancourt y Sanchez compartieron otros hallazgos del estudio, incluido por qu\u00e9 los programas de viajes carecen de estrategias m\u00f3viles, las oportunidades y los desaf\u00edos relacionados con la implementaci\u00f3n, los tipos de aplicaciones y las formas en que se pueden usar, y m\u00e1s.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2329\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP2.png\" alt=\"mobiletravelstrategybp2\" width=\"1034\" height=\"535\" \/><\/a><\/p>\n<p>El seminario web se puede ver <a href=\"https:\/\/hub.gbta.org\/groups\/reviews\/item\/20\/11\/2388\">aqu\u00ed<\/a>.<\/p>\n<p>\u00bfQuiere m\u00e1s seminarios web? Aqu\u00ed hay un par a la vuelta de la esquina:<\/p>\n<ul>\n<li><a href=\"https:\/\/gbta.org\/es\/Education\/pages\/16dl0927.aspx\/\">Evaluaci\u00f3n comparativa de su programa de gesti\u00f3n de riesgos: seguros de viaje y servicios de asistencia (martes 27 de septiembre - 2:00 p. m. ET)<\/a><\/li>\n<li><a href=\"https:\/\/gbta.org\/es\/Education\/Pages\/16DL0928.aspx\/\">Repetici\u00f3n: Tendencias de viajes de negocios de todo el mundo (mi\u00e9rcoles 28 de septiembre a las 4:00 p. m. AEST)<\/a><\/li>\n<li><a href=\"https:\/\/gbta.org\/es\/Education\/Pages\/16DL0929.aspx\/\">Inf\u00f3rmese sobre el NUEVO formulario RFP de alquiler de autom\u00f3viles (jueves 29 de septiembre a las 2:00 p. m., hora del Este)<\/a><\/li>\n<li><a href=\"https:\/\/gbta.org\/es\/Education\/pages\/16dl1004.aspx\/\">Reproducci\u00f3n: GBTA BTI\u2122 Outlook H1 2016: India (martes 4 de octubre a las 3:00 p. m., hora est\u00e1ndar de India)<\/a><\/li>\n<\/ul>\n<p>El programa completo de seminarios web est\u00e1 disponible.\u00a0<a href=\"https:\/\/gbta.org\/es\/Education\/Pages\/Webinars.aspx\/\">aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descargue nuestra nueva aplicaci\u00f3n, s\u00edganos en las redes sociales, suscr\u00edbase para recibir las \u00faltimas actualizaciones y no olvide activar las notificaciones autom\u00e1ticas. Con tantas formas de conectarse, los dispositivos m\u00f3viles se est\u00e1n volviendo cada vez m\u00e1s relevantes en el espacio corporativo y los profesionales de viajes est\u00e1n comenzando a evaluar sus estrategias de viajes m\u00f3viles, o la falta de ellas. Para educar a las organizaciones...<\/p>","protected":false},"author":25,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[802,628,803,804],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-carlson-family-foundation","tag-mobile-technology","tag-mobile-travel-strategy","tag-travel-professionals"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_73677999_Subscription_Monthly_M-1024x590.jpg",1024,590,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0}],"tag_info":[{"term_id":802,"name":"Carlson Family Foundation","slug":"carlson-family-foundation","term_group":0,"term_taxonomy_id":802,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":628,"name":"mobile technology","slug":"mobile-technology","term_group":0,"term_taxonomy_id":628,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":803,"name":"mobile travel strategy","slug":"mobile-travel-strategy","term_group":0,"term_taxonomy_id":803,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":804,"name":"travel professionals","slug":"travel-professionals","term_group":0,"term_taxonomy_id":804,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"taxonomy_info":{"category":[{"value":37,"label":"Research and Travel Trends"}],"post_tag":[{"value":802,"label":"Carlson Family Foundation"},{"value":628,"label":"mobile technology"},{"value":803,"label":"mobile travel strategy"},{"value":804,"label":"travel professionals"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts\/1231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media?parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/categories?post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tags?post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}