{"id":1319,"date":"2022-07-20T09:50:16","date_gmt":"2022-07-20T13:50:16","guid":{"rendered":"https:\/\/gbta.org\/the-future-of-marriotts-brands\/"},"modified":"2022-08-11T11:33:40","modified_gmt":"2022-08-11T15:33:40","slug":"the-future-of-marriotts-brands","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/the-future-of-marriotts-brands\/","title":{"rendered":"El futuro de las marcas de Marriott"},"content":{"rendered":"<p>Hace un par de meses, Marriott International se convirti\u00f3 en la cadena hotelera m\u00e1s grande del mundo despu\u00e9s de cerrar la adquisici\u00f3n de Starwood Hotels &amp; Resorts por $13 mil millones. Con 30 marcas ahora bajo un mismo paraguas, se ha especulado mucho sobre el plan de Marriott para gestionarlas todas.<\/p>\n<p>Durante el fin de semana de Acci\u00f3n de Gracias, <a href=\"https:\/\/skift.com\/2016\/11\/28\/marriott-divides-its-30-brands-into-two-categories-classic-or-distinctive\/\">Marriott comenz\u00f3 a implementar una estrategia en la que diferencia las marcas seg\u00fan sean \u201ccl\u00e1sicas\u201d o \u201cdistintivas\u201d.<\/a>\u00a0La cadena hotelera tambi\u00e9n comenz\u00f3 a agrupar los hoteles en categor\u00edas, como lujo, premium y estad\u00edas m\u00e1s largas. El director ejecutivo de Marriott, Arne Sorenson, ha anunciado que se espera que las 30 marcas permanezcan vigentes.<\/p>\n<figure id=\"attachment_2605\" aria-describedby=\"caption-attachment-2605\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/11\/Marriott_brands.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2605 size-full\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/11\/Marriott_brands.png\" alt=\"marriott_brands\" width=\"1024\" height=\"715\" \/><\/a><figcaption id=\"caption-attachment-2605\" class=\"wp-caption-text\"><em>\u00a0Imagen cortes\u00eda de Marriott<\/em><\/figcaption><\/figure>\n<p>En julio, Brian King de Marriott se sent\u00f3 con Caitlin Gomez de GBTA en nuestro estudio de transmisi\u00f3n de convenciones de GBTA. Los dos conversaron sobre las formas en que Marriott adopta la innovaci\u00f3n, as\u00ed como sobre los mayores desaf\u00edos que enfrentar\u00e1 la industria el pr\u00f3ximo a\u00f1o. King analiz\u00f3 c\u00f3mo la introducci\u00f3n de nuevos suministros a nivel mundial contribuye a un mercado saturado y dificulta que las marcas se destaquen del desorden.<\/p>\n<p>Mira el video completo aqu\u00ed:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zYBcwJVIvzg?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Visitar\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\">Canal de YouTube de GBTA<\/a>\u00a0para obtener a\u00fan m\u00e1s informaci\u00f3n y entrevistas de Broadcast Studio de la Convenci\u00f3n de este a\u00f1o.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace un par de meses, Marriott International se convirti\u00f3 en la cadena hotelera m\u00e1s grande del mundo despu\u00e9s de cerrar una adquisici\u00f3n de Starwood Hotels &amp; Resorts por $13 mil millones. Con 30 marcas ahora bajo un mismo paraguas, ha habido mucha especulaci\u00f3n sobre el plan de Marriott para administrarlas todas. Durante el fin de semana de Acci\u00f3n de Gracias, Marriott comenz\u00f3 a implementar una estrategia...<\/p>","protected":false},"author":25,"featured_media":1320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[894,854,39,758,566],"class_list":["post-1319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-brian-king","tag-broadcast-studio","tag-gbta-convention","tag-marriott","tag-starwood"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_19319185_Subscription_Monthly_M-1024x680.jpg",1024,680,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0}],"tag_info":[{"term_id":894,"name":"Brian King","slug":"brian-king","term_group":0,"term_taxonomy_id":894,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":854,"name":"Broadcast Studio","slug":"broadcast-studio","term_group":0,"term_taxonomy_id":854,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":39,"name":"GBTA Convention","slug":"gbta-convention","term_group":0,"term_taxonomy_id":39,"taxonomy":"post_tag","description":"","parent":0,"count":99,"filter":"raw"},{"term_id":758,"name":"Marriott","slug":"marriott","term_group":0,"term_taxonomy_id":758,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":566,"name":"Starwood","slug":"starwood","term_group":0,"term_taxonomy_id":566,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"taxonomy_info":{"category":[{"value":247,"label":"Accommodations"},{"value":37,"label":"Research and Travel Trends"}],"post_tag":[{"value":894,"label":"Brian King"},{"value":854,"label":"Broadcast Studio"},{"value":39,"label":"GBTA Convention"},{"value":758,"label":"Marriott"},{"value":566,"label":"Starwood"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts\/1319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/comments?post=1319"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts\/1319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media\/1320"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media?parent=1319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/categories?post=1319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tags?post=1319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}