{"id":1332,"date":"2022-07-20T09:50:44","date_gmt":"2022-07-20T13:50:44","guid":{"rendered":"https:\/\/gbta.org\/hoteliers-shift-focus-to-china\/"},"modified":"2022-08-11T11:33:41","modified_gmt":"2022-08-11T15:33:41","slug":"hoteliers-shift-focus-to-china","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/hoteliers-shift-focus-to-china\/","title":{"rendered":"Los hoteleros se enfocan en China"},"content":{"rendered":"<p>Compa\u00f1\u00edas hoteleras como Marriott International e InterContinental Hotels Group (IHG) est\u00e1n cambiando cada vez m\u00e1s su atenci\u00f3n hacia los viajeros chinos debido al auge del mercado de viajes de China, seg\u00fan <a href=\"https:\/\/www.biv.com\/article\/2016\/12\/tea-and-slippers-hotel-industrys-pursuit-chinese-t\/\">un art\u00edculo reciente<\/a> por <em>Negocios Vancouver<\/em>. Este cambio de enfoque ha dado lugar a importantes expansiones en China, y algunas cadenas hoteleras internacionales incluso han lanzado marcas adaptadas a los hu\u00e9spedes chinos. Nuestra investigaci\u00f3n muestra <a href=\"https:\/\/gbta.org\/es\/foundation\/pressreleases\/Pages\/rls_042116.aspx\/\">China super\u00f3 a Estados Unidos como mercado n\u00famero uno de viajes de negocios en el mundo en 2016<\/a>, y se prev\u00e9 que el gasto crecer\u00e1 un 10,1 por ciento hasta $320.700 millones de d\u00f3lares.<\/p>\n<p>A principios de este a\u00f1o en nuestro Broadcast Studio, Derek DeCross, vicepresidente senior de ventas mundiales de IHG, habl\u00f3 con Caitlin Gomez de GBTA sobre el estado actual de la industria, as\u00ed como las principales similitudes y diferencias entre las industrias hotelera y a\u00e9rea, bas\u00e1ndose en su experiencia en ambas. . Derek se\u00f1al\u00f3: &quot;Somos muy afortunados de trabajar en una industria en la que reducimos el mundo, permitimos el comercio, superamos las divisiones culturales y unimos a las familias&quot;.<\/p>\n<p>Mira el video completo aqu\u00ed:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CYFELdEC69g?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Visitar\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\">Canal de YouTube de GBTA<\/a>\u00a0para obtener a\u00fan m\u00e1s informaci\u00f3n y entrevistas de Broadcast Studio de la Convenci\u00f3n de este a\u00f1o.<\/p>","protected":false},"excerpt":{"rendered":"<p>Compa\u00f1\u00edas hoteleras como Marriott International e InterContinental Hotels Group (IHG) est\u00e1n cambiando cada vez m\u00e1s su enfoque hacia los viajeros chinos debido al aumento en el mercado de viajes de China, seg\u00fan un art\u00edculo reciente de Business Vancouver. Este cambio de enfoque ha resultado en grandes expansiones en China, con algunas cadenas hoteleras internacionales incluso lanzando marcas adaptadas 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