{"id":24309,"date":"2025-07-10T09:00:00","date_gmt":"2025-07-10T13:00:00","guid":{"rendered":"https:\/\/gbta.org\/?p=24309"},"modified":"2025-07-09T20:09:16","modified_gmt":"2025-07-10T00:09:16","slug":"u-k-firms-could-miss-out-on-319-billion-in-sales-without-strategic-business-travel-investment-new-gbta-study-finds","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/u-k-firms-could-miss-out-on-319-billion-in-sales-without-strategic-business-travel-investment-new-gbta-study-finds\/","title":{"rendered":"UK Firms Could Miss Out on \u00a3319 Billion in Sales Without Strategic Business Travel Investment, New GBTA Study Finds\u00a0"},"content":{"rendered":"

Study shows modest increases in business travel spending deliver strong returns, with just \u00a394 more per employee needed to reach optimal levels<\/em><\/p>\n\n\n\n

Companies in the United Kingdom could unlock over \u00a3319 billion in additional sales by increasing their strategic investment in business travel. Despite a steady recovery since the pandemic, current travel and expense (T&E) spending still falls short of the level needed to maximise revenue and profitability \u2013 even when considering COVID-era investments in virtual meeting platforms. The research finds that a 9.7% increase in T&E spending could yield an 8.1% rise in sales for UK-based companies.

These are some of the findings from a new reporte<\/a> \u2500 T&E and the Bottom-Line: Quantifying the Return on Investment of UK Business Travel<\/em> \u2500 an inaugural study for the UK market released today by the Global Business Travel Association (GBTA<\/a>).

Despite a strong post-pandemic recovery, the report finds that UK business travel spending remains \u00a31.2 billion below its 2019 peak. The analysis shows that aligning T&E investment with optimal levels would yield a 13.8x return\u2014translating to \u00a313.80 in net operating margin for every \u00a31 invested in business travel.

\u201cThis study challenges the notion of business travel as a discretionary expense. Especially in times of uncertainty or economic pressures, UK organizations should ensure that they are optimizing their business travel as a strategic catalyst for growth. Business travel and in-person meetings boost corporate performance, deepen relationships, and spark innovation \u2500 and we see here that even modest increases in investment can yield substantial returns,\u201d said Suzanne Neufang, CEO, GBTA.

For 2024, the economic data shows that UK business travel spending reached \u00a340.3 billion, still \u00a31.2 billion below its 2019 peak, despite the past years\u2019 increasing use of virtual meetings.

Through the analysis of 24 years of current and historical data (2000-2024) across 14 major UK industries, the GBTA UK ROI study also highlights: <\/p>\n\n\n\n