![\"SAM_1601\"](\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/07\/SAM_1601.jpg\")
<\/a><\/p>\n<\/p>\n
El administrador Pistole dijo que su desaf\u00edo m\u00e1s dif\u00edcil surge cuando implementan nuevas medidas de seguridad y tienen que decidir c\u00f3mo comunicar el motivo de hacer estas cosas, pero no c\u00f3mo las est\u00e1n haciendo. Destac\u00f3 las eficiencias que la TSA ha logrado a trav\u00e9s de programas basados en riesgos como TSA PreCheck.<\/p>\n
A continuaci\u00f3n, David Pavelko, director de asociaciones de viajes de Google, subi\u00f3 al escenario para hablar sobre el futuro de los viajes. Mostr\u00f3 IPITA (Asistente de viaje intermodal proactivo integrado), un asistente de viaje virtual que tiene como objetivo optimizar la planificaci\u00f3n, reserva y navegaci\u00f3n de viajes, utilizando mapas en tiempo real e informaci\u00f3n geogr\u00e1fica espec\u00edfica que revoluciona la forma en que consumimos viajes. Esta tecnolog\u00eda ser\u00e1 realista dentro de 10 a\u00f1os, afirm\u00f3.<\/p>\n
Pavelko dijo a los asistentes que hoy en d\u00eda el 82 por ciento de la investigaci\u00f3n de productos de viajes se realiza en l\u00ednea, un tercio de las ventas de viajes digitales ser\u00e1n m\u00f3viles para 2017 y el 81 por ciento del tr\u00e1fico de Internet ser\u00e1 de video para 2018.<\/p>\n
La personalizaci\u00f3n es clave y la tecnolog\u00eda port\u00e1til disponible hoy y en desarrollo lo ayudar\u00e1 a mantenerse conectado a la web y a su experiencia al mismo tiempo, agreg\u00f3.<\/p>\n
"Todos somos muy afortunados de estar en esta industria", dijo Pavelko. "Viajar es un comportamiento humano fundamental".<\/p>\n
La convenci\u00f3n cerr\u00f3 con una nota entretenida y el comediante Jason Alexander hizo re\u00edr a los asistentes.<\/p>","protected":false},"excerpt":{"rendered":"
El tercer d\u00eda de la Convenci\u00f3n de GBTA present\u00f3 al administrador de la TSA, John Pistole, en una entrevista individual con el director ejecutivo de GBTA, Mike McCormick, y el director de asociaciones de viajes de Google, David Pavelko, compartiendo su visi\u00f3n del futuro de los viajes. El administrador Pistole habl\u00f3 sobre la transici\u00f3n de la TSA de una agencia \u00fanica a una agencia de inteligencia basada en riesgos que permite una mayor eficiencia 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