{"id":775,"date":"2022-07-20T09:32:39","date_gmt":"2022-07-20T13:32:39","guid":{"rendered":"https:\/\/gbta.org\/travel-managers-find-satisfaction-cost-savings-with-dynamic-pricing-model\/"},"modified":"2022-08-11T11:32:57","modified_gmt":"2022-08-11T15:32:57","slug":"travel-managers-find-satisfaction-cost-savings-with-dynamic-pricing-model","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/travel-managers-find-satisfaction-cost-savings-with-dynamic-pricing-model\/","title":{"rendered":"Los gerentes de viajes encuentran satisfacci\u00f3n y ahorros de costos con el modelo din\u00e1mico de precios"},"content":{"rendered":"<p>La semana pasada, la Fundaci\u00f3n GBTA <a title=\"Comunicado de prensa de la Fundaci\u00f3n GBTA\" href=\"https:\/\/gbta.org\/es\/PressReleases\/Pages\/rls_100114.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">public\u00f3 un estudio<\/a> analizando el conocimiento de los gestores de viajes, las tasas de adopci\u00f3n y la satisfacci\u00f3n con los modelos de precios din\u00e1micos para hoteles. Los precios din\u00e1micos para tarifas corporativas hoteleras existen desde hace aproximadamente 10 a\u00f1os, pero la adopci\u00f3n de este modelo de precios ha sido lenta.<\/p>\n<p>El estudio, <i>Precios din\u00e1micos de hoteles: \u00bfha llegado su momento?<\/i>, patrocinado por Hilton Worldwide, encuest\u00f3 a casi 200 administradores de viajes y profundiza en por qu\u00e9 los que lo adoptan actualmente utilizan este modelo de precios y por qu\u00e9 los que no lo adoptan no lo hacen.<\/p>\n<p>Casi una cuarta parte (22 por ciento) de los encuestados ha \u201cadoptado\u201d el modelo de precios din\u00e1mico y actualmente lo est\u00e1 utilizando con al menos una empresa hotelera. Todos los usuarios actuales se\u00f1alaron que probablemente continuar\u00edan utilizando acuerdos de precios din\u00e1micos y, en general, est\u00e1n satisfechos con el servicio. De hecho, dos tercios de los encuestados indicaron que es probable que celebren un nuevo acuerdo de precios din\u00e1micos con al menos un hotel adicional en 2015. La mayor\u00eda de los adoptantes informaron que es el \u00fanico descuento disponible en los hoteles para los administradores de viajes que reservan un precio m\u00e1s bajo. Volumen de habitaciones.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-FINAL-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-511\" alt=\"Dynamic Pricing Study 2014 - Hilton - FINAL (2)\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-FINAL-2-300x123.jpg\" width=\"300\" height=\"123\" \/><\/a><\/p>\n<p>Los precios din\u00e1micos pueden permitir a los viajeros corporativos obtener un descuento en las habitaciones, particularmente en un mercado donde las empresas no tienen suficiente volumen para negociar una tarifa fija. Los gestores de viajes que utilizan un modelo de precios din\u00e1mico citaron el ahorro de costes, el acceso a m\u00e1s tipos de habitaciones y la transparencia de las tarifas como los tres principales beneficios del uso de la estructura de precios.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-512\" alt=\"Dynamic Pricing Study 2014 - Hilton 2\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-2-300x180.jpg\" width=\"300\" height=\"180\" \/><\/a><\/p>\n<p>En lo que respecta a los que no adoptan, el estudio encontr\u00f3 que hay espacio para la educaci\u00f3n, particularmente entre los gestores de viajes de empresas con un gasto hotelero de menos de $5 millones al a\u00f1o y un bajo volumen de necesidades. Los gestores de viajes de estas empresas representan un mercado sin explotar, ya que son los que m\u00e1s se beneficiar\u00e1n de la estructura din\u00e1mica de precios, aunque son los que menos probablemente hayan o\u00eddo hablar de los precios din\u00e1micos.<\/p>\n<p>La mayor\u00eda de los que no adoptaron a quienes se les ofrecieron precios din\u00e1micos dijeron que las preocupaciones sobre la confusi\u00f3n, la fluctuaci\u00f3n de precios y la incertidumbre les impidieron adoptar precios din\u00e1micos. La investigaci\u00f3n indica que una comunicaci\u00f3n efectiva proporcionar\u00eda a los gerentes una mayor claridad sobre los precios din\u00e1micos que podr\u00edan convertirse en tasas de adopci\u00f3n m\u00e1s altas.<\/p>\n<p>Los periodistas comerciales de la industria tambi\u00e9n opinaron sobre el estudio. <i>Noticias de viajes de negocios <\/i><a title=\"art\u00edculo de BTN\" href=\"http:\/\/www.businesstravelnews.com\/Hotel-News\/GBTA-Survey--Dynamic-Hotel-Pricing-Adopters-Still-A-Minority-But-Generally-Satisfied\/?ida=Hotel%20Chains&amp;a=mgmt\" target=\"_blank\" rel=\"noopener\">el periodista Michael Baker escribi\u00f3<\/a>\u00a0La mayor\u00eda de los compradores de viajes que han adoptado acuerdos de precios din\u00e1micos en sus programas hoteleros est\u00e1n satisfechos con los resultados, seg\u00fan el estudio, y un\u00a0<a title=\"Art\u00edculo sobre reuniones exitosas\" href=\"http:\/\/www.successfulmeetings.com\/News\/Research-and-White-Papers\/The-Next-Trend-in-Business-Travel--Dynamic-Pricing\/\" target=\"_blank\" rel=\"noopener\"><i>Reuniones exitosas<\/i>\u00a0art\u00edculo<\/a>\u00a0llamado precios din\u00e1micos: la pr\u00f3xima tendencia en viajes de negocios.<\/p>","protected":false},"excerpt":{"rendered":"<p>La semana pasada, la Fundaci\u00f3n GBTA public\u00f3 un estudio que analiza el conocimiento de los administradores de viajes, las tasas de adopci\u00f3n y la satisfacci\u00f3n con los modelos de precios din\u00e1micos para hoteles. Los precios din\u00e1micos para las tarifas corporativas de hoteles existen desde hace aproximadamente 10 a\u00f1os, pero la adopci\u00f3n de este modelo de precios ha sido lenta. El estudio Dynamic Hotel Pricing \u2013 Tiene\u2026<\/p>","protected":false},"author":25,"featured_media":776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[248,48,133,244,49,165,249,250,179],"class_list":["post-775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-btn","tag-business-travel","tag-business-travel-industry","tag-dynamic-pricing","tag-gbta","tag-gbta-foundation","tag-hilton","tag-hotels","tag-research"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Dynamic-Pricing-Study-2014-Hilton-FINAL-2-1024x420.jpg",1024,420,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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