{"id":910,"date":"2022-07-20T09:38:15","date_gmt":"2022-07-20T13:38:15","guid":{"rendered":"https:\/\/gbta.org\/high-interest-in-corporate-travel-loyalty-programs\/"},"modified":"2022-08-11T11:33:09","modified_gmt":"2022-08-11T15:33:09","slug":"high-interest-in-corporate-travel-loyalty-programs","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/high-interest-in-corporate-travel-loyalty-programs\/","title":{"rendered":"Alto inter\u00e9s en los programas de fidelizaci\u00f3n de viajes corporativos"},"content":{"rendered":"<p>Un estudio reciente de la Fundaci\u00f3n GBTA encontr\u00f3 <strong>Alto inter\u00e9s en los programas de fidelizaci\u00f3n de hoteles corporativos y en la adici\u00f3n de incentivos a los programas individuales para fomentar las reservas a trav\u00e9s de canales autorizados.<\/strong>.<\/p>\n<p>El estudio, <em>C\u00f3mo hacer que los programas de fidelizaci\u00f3n de hoteles funcionen para usted y su programa de viajes<\/em>, patrocinado por <a title=\"Hilton\" href=\"http:\/\/www.hiltonworldwide.com\/\" target=\"_blank\" rel=\"noopener\">Hilton en todo el mundo<\/a>, encuest\u00f3 a m\u00e1s de 200 gerentes de viajes corporativos de EE. UU. y revel\u00f3 una <strong>La gran mayor\u00eda (77 por ciento) de los gestores de viajes est\u00e1n \u201calgo interesados\u201d o \u201cmuy interesados\u201d en un programa de fidelizaci\u00f3n corporativa.<\/strong> que recompensa a las empresas a trav\u00e9s de diversos descuentos y ventajas.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hillton_77percent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1044\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hillton_77percent-284x300.jpg\" alt=\"Hillton_77percent\" width=\"284\" height=\"300\" \/><\/a><\/p>\n<p>Adem\u00e1s, el 72 por ciento est\u00e1 \u201calgo interesado\u201d o \u201cmuy interesado\u201d en permitir que los viajeros pertenezcan a programas de fidelizaci\u00f3n individuales para acumular puntos m\u00e1s r\u00e1pidamente si reservan a trav\u00e9s de un canal acordado tanto por el Travel Manager como por el hotel.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hilton_72percent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1045\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hilton_72percent-300x174.jpg\" alt=\"Hilton_72percent\" width=\"300\" height=\"174\" \/><\/a><\/p>\n<p>Existen algunos programas corporativos de fidelizaci\u00f3n de hoteles, pero no son comunes. Sin embargo, a medida que se vuelven m\u00e1s comunes, estos programas tienen el potencial de llenar un vac\u00edo para las empresas m\u00e1s peque\u00f1as que podr\u00edan no tener acuerdos preferenciales o cubrir \u00e1reas geogr\u00e1ficas donde no existen acuerdos vigentes, lo que permite a los administradores de viajes tener m\u00e1s control sobre dichos programas.<\/p>\n<p>Otro hallazgo importante del estudio revel\u00f3 que la mayor\u00eda de los gestores de viajes corporativos coinciden en que los programas de fidelizaci\u00f3n desempe\u00f1an un papel en sus programas de viajes. <strong>Dos tercios (66 por ciento) est\u00e1n de acuerdo<\/strong> <strong>Los programas de fidelizaci\u00f3n hotelera desempe\u00f1an al menos un papel \u201cligeramente importante\u201d en sus negociaciones con los hoteles, y uno de cada cinco admite que desempe\u00f1an un papel \u201cmuy importante\u201d o \u201cextremadamente importante\u201d.<\/strong><\/p>\n<p>Adem\u00e1s, el estudio revel\u00f3 que los programas de fidelizaci\u00f3n hotelera son una consideraci\u00f3n importante para muchos gestores de viajes a la hora de elegir sus hoteles preferidos. La funci\u00f3n principal que desempe\u00f1an los programas de fidelizaci\u00f3n para los gestores de viajes es fomentar el cumplimiento de las pol\u00edticas de viajes corporativas y generar un mayor volumen hacia los hoteles preferidos. De hecho, un tercio de los gestores de viajes afirman que informan activamente a los viajeros sobre los programas de fidelizaci\u00f3n de los hoteles.<\/p>\n<p>La mayor\u00eda de los programas de fidelizaci\u00f3n recompensan a los viajeros individuales por alojarse en cadenas hoteleras, pero estos programas tambi\u00e9n pueden alinearse con los objetivos de los programas de viajes corporativos para promover el cumplimiento, mejorar la satisfacci\u00f3n de los viajeros y extraer valor de las estancias en hoteles. Si bien el objetivo principal de los programas de fidelizaci\u00f3n es incentivar a los viajeros a ser leales a la marca, tambi\u00e9n pueden prevalecer las asociaciones continuas con los gestores de viajes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un estudio reciente de la Fundaci\u00f3n GBTA encontr\u00f3 un gran inter\u00e9s tanto en los programas de fidelizaci\u00f3n de hoteles corporativos como en la adici\u00f3n de incentivos a los programas individuales para fomentar la reserva a trav\u00e9s de los canales autorizados. El estudio, Making Hotel Loyalty Programs Work for You and Your Travel Program, patrocinado por Hilton Worldwide, encuest\u00f3 a m\u00e1s de 200 gerentes de viajes corporativos de EE. UU. y revel\u00f3...<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[48,165,249,250,452,453,454],"class_list":["post-910","post","type-post","status-publish","format-standard","hentry","category-accommodations","category-research-and-travel-trends","tag-business-travel","tag-gbta-foundation","tag-hilton","tag-hotels","tag-loyalty","tag-loyalty-programs","tag-rewards"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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