{"id":915,"date":"2022-07-20T09:38:16","date_gmt":"2022-07-20T13:38:16","guid":{"rendered":"https:\/\/gbta.org\/using-tech-to-improve-hotel-experiences\/"},"modified":"2022-08-11T11:33:10","modified_gmt":"2022-08-11T15:33:10","slug":"using-tech-to-improve-hotel-experiences","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/using-tech-to-improve-hotel-experiences\/","title":{"rendered":"Uso de la tecnolog\u00eda para mejorar las experiencias hoteleras"},"content":{"rendered":"<p>Recientemente la Fundaci\u00f3n GBTA <a title=\"Documento t\u00e9cnico de Accor\" href=\"https:\/\/gbta.org\/es\/PressReleases\/Pages\/rls_071415.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">public\u00f3 un documento t\u00e9cnico <\/a>llamado <em>Aprovechar la tecnolog\u00eda para mejorar las experiencias hoteleras de los viajeros de negocios<\/em>, patrocinado por <a href=\"http:\/\/www.accorhotels-group.com\/en.html\">AccorHoteles<\/a>. El art\u00edculo se bas\u00f3 en un estudio cualitativo con el objetivo de comprender la tecnolog\u00eda que utilizan actualmente los viajeros de negocios cuando reservan, llegan y se hospedan en hoteles; determinar qu\u00e9 lagunas existen en la experiencia hotelera de un viajero de negocios; e identificar posibles soluciones tecnol\u00f3gicas para cerrar dichas brechas.<\/p>\n<p>Los hoteles tienen la oportunidad de centrar su atenci\u00f3n y recursos en abordar una serie de \u00e1reas donde la tecnolog\u00eda puede desempe\u00f1ar un papel innovador al brindar a los viajeros de negocios las herramientas y comodidades que anhelan.<\/p>\n<p><strong>\u00c1reas de inter\u00e9s para que la tecnolog\u00eda mejore la experiencia del viajero de negocios en los hoteles <\/strong><\/p>\n<ul>\n<li>Registro de entrada y acceso a la habitaci\u00f3n en l\u00ednea sin problemas<\/li>\n<li>Desarrollar un servicio de conserjer\u00eda basado en mensajes de texto o aplicaciones<\/li>\n<li>Integraci\u00f3n de folios electr\u00f3nicos en el software de informes de gastos<\/li>\n<\/ul>\n<p><strong>\u00c1reas de mejora para la tecnolog\u00eda y la experiencia del viajero de negocios en los hoteles<\/strong><\/p>\n<ul>\n<li>Mejora de la tecnolog\u00eda en torno al uso de los servicios de transporte al aeropuerto<\/li>\n<li>Comunicaciones previas al viaje: adaptar las comunicaciones por correo electr\u00f3nico o mensajes de texto al viajero de negocios en lugar del viajero de placer.<\/li>\n<li>Mejorar el intercambio de informaci\u00f3n entre hoteles y el GDS<\/li>\n<\/ul>\n<p>Sin embargo, no importa qu\u00e9 tipo de nueva tecnolog\u00eda se implemente, atender las necesidades y deseos de los hu\u00e9spedes es vital y eso incluye explicarles cuidadosamente las nuevas tecnolog\u00edas. Una base de educaci\u00f3n y experiencia tiene el potencial de convertir incluso al viajero m\u00e1s tradicional a nuevas pr\u00e1cticas si se presenta de manera adecuada. La ejecuci\u00f3n y el soporte de cualquier nueva tecnolog\u00eda tambi\u00e9n deben ser impecables porque si una nueva herramienta no funciona una vez, ser\u00e1 dif\u00edcil convencer a quienes son nuevos en la tecnolog\u00eda para que le den otra oportunidad. Y, como siempre, cuando se trata de nuevas tecnolog\u00edas, es fundamental que los hoteles no pierdan de vista la importancia del servicio al cliente.<\/p>","protected":false},"excerpt":{"rendered":"<p>Recientemente, la Fundaci\u00f3n GBTA public\u00f3 un documento t\u00e9cnico llamado Aprovechamiento de la tecnolog\u00eda para mejorar las experiencias hoteleras de los viajeros de negocios, patrocinado por AccorHotels. El documento se bas\u00f3 en un estudio cualitativo con el objetivo de comprender la tecnolog\u00eda que utilizan actualmente los viajeros de negocios cuando reservan, llegan y se hospedan en hoteles; determinar qu\u00e9 brechas existen en un negocio\u2026<\/p>","protected":false},"author":25,"featured_media":821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[460,48,49,165,250,275,129],"class_list":["post-915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-accor","tag-business-travel","tag-gbta","tag-gbta-foundation","tag-hotels","tag-technology","tag-travel"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/HotelLobby_PhotoCreditNikStanbridge.jpg",640,480,false],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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