{"id":928,"date":"2022-07-20T09:38:21","date_gmt":"2022-07-20T13:38:21","guid":{"rendered":"https:\/\/gbta.org\/convenience-cost-savings-and-customer-experience\/"},"modified":"2022-08-11T11:33:11","modified_gmt":"2022-08-11T15:33:11","slug":"convenience-cost-savings-and-customer-experience","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/convenience-cost-savings-and-customer-experience\/","title":{"rendered":"Conveniencia, ahorro de costos y experiencia del cliente"},"content":{"rendered":"<p>El lunes en el escenario central de la Convenci\u00f3n GBTA, Guy Langford de Deloitte &amp; Touche LLP moder\u00f3 <a href=\"https:\/\/gbta.org\/es\/convention\/2015\/speakers\/Pages\/BrandsSharingEconomyPanel.aspx\/\">un panel sobre la diferenciaci\u00f3n de marcas en una econom\u00eda colaborativa<\/a> con dos ejecutivos de empresas m\u00e1s tradicionales y bien establecidas y dos nuevos participantes de empresas que claramente juegan en una econom\u00eda colaborativa. Entre los panelistas se encontraban ejecutivos de NH Hotel Group, Enterprise Holdings, Zipcar y Airbnb que discutieron estrategias en torno a la marca y la diferenciaci\u00f3n para las empresas que intentan tener \u00e9xito en este mercado cambiante.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/BlogBrandingPanel.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1120\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/BlogBrandingPanel-300x200.jpg\" alt=\"BlogBrandingPanel\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p><strong>\u00bfQu\u00e9 constituye la econom\u00eda colaborativa?<\/strong><br \/>\nEl director de estrategia de Enterprise, Gregory Stubblefield, dijo que la econom\u00eda colaborativa en su negocio ha existido durante varias d\u00e9cadas y que Enterprise comparte m\u00e1s de un mill\u00f3n de veh\u00edculos solo en Am\u00e9rica del Norte en una semana determinada. Lo que realmente ha cambiado y por qu\u00e9 hay tanta actividad en torno a la econom\u00eda colaborativa. El concepto, a\u00f1adi\u00f3, es que los viajeros de negocios y los clientes quieren acceso, comodidad y bajo costo.<\/p>\n<p>Kaye Ceille, presidenta de Zipcar, dijo que para ellos compartir se considera m\u00e1s en t\u00e9rminos de eficiencia y dijo que han aprendido que el autom\u00f3vil norteamericano promedio permanece inactivo durante m\u00e1s de 23 horas al d\u00eda. Cuando naci\u00f3 Zipcar, fue con la idea de que si pudieran conseguir que la gente compartiera coches, ser\u00eda m\u00e1s eficiente, tanto en t\u00e9rminos de tiempo como de dinero.<\/p>\n<p>Guy concluy\u00f3 que compartir tiene m\u00e1s que ver con el acceso y el ahorro de costos.<\/p>\n<p><strong>placer<br \/>\n<\/strong>Cuando se le pregunt\u00f3 acerca de pasar de un enfoque principal en una audiencia orientada al ocio a agregar uno orientado a los negocios, Chip Conley, Director de Hospitalidad y Estrategia Global de Airbnb, habl\u00f3 sobre combinar negocios y ocio, o \u201cbleisure\u201d. Dijo que se trata m\u00e1s de mezcla que de empresas versus ocio o hoteles versus hogares. Admiti\u00f3 haber permanecido 7 de sus \u00faltimos 12 d\u00edas en un viaje de negocios en alquileres de Airbnb y cinco en hoteles. \u00c9l cree que esto tiene que ver con los viajes de negocios que buscan m\u00e1s el descubrimiento que el placer.<\/p>\n<p><strong>Invertir en tecnolog\u00eda vs. Ladrillos y palos<br \/>\n<\/strong>Rufino P\u00e9rez Fern\u00e1ndez, Director Comercial de NH Hotel Group habl\u00f3 del impacto de la tecnolog\u00eda en el modelo de negocio de su compa\u00f1\u00eda. &quot;Al final, la tecnolog\u00eda no es lo que realmente importa&quot;, afirm\u00f3. La tecnolog\u00eda es para la innovaci\u00f3n y luego la innovaci\u00f3n vende una experiencia. &quot;Si est\u00e1s haciendo algo que no mejora la experiencia, realmente no importa&quot;.<\/p>\n<p><strong>Las tres C<\/strong><br \/>\nUna de las principales conclusiones del panel fue que la tecnolog\u00eda se est\u00e1 convirtiendo en la piedra angular para ofrecer la experiencia del cliente y las empresas pueden alterar o verse alteradas mientras se esfuerzan por cumplir las tres C: conveniencia, ahorro de costos y experiencia del cliente.<\/p>","protected":false},"excerpt":{"rendered":"<p>El lunes en el escenario central de la convenci\u00f3n GBTA, Guy Langford de Deloitte &amp; Touche LLP moder\u00f3 un panel sobre la diferenciaci\u00f3n de la marca en una econom\u00eda colaborativa con dos ejecutivos de empresas m\u00e1s tradicionales y bien establecidas y dos nuevos participantes de empresas que claramente juegan en una econom\u00eda colaborativa. Los panelistas incluyeron ejecutivos de NH Hotel Group, Enterprise Holdings, Zipcar y\u2026<\/p>","protected":false},"author":25,"featured_media":929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,78],"tags":[270,472,473,474,371,350,475],"class_list":["post-928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-ground-transportation","tag-airbnb","tag-disruption","tag-enterprise","tag-nh-hotels","tag-sharing","tag-sharing-economy","tag-zipcar"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/BlogBrandingPanel-1024x683.jpg",1024,683,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":78,"name":"Ground Transportation","slug":"ground-transportation","term_group":0,"term_taxonomy_id":78,"taxonomy":"category","description":"","parent":0,"count":126,"filter":"raw","cat_ID":78,"category_count":126,"category_description":"","cat_name":"Ground Transportation","category_nicename":"ground-transportation","category_parent":0}],"tag_info":[{"term_id":270,"name":"Airbnb","slug":"airbnb","term_group":0,"term_taxonomy_id":270,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":472,"name":"disruption","slug":"disruption","term_group":0,"term_taxonomy_id":472,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":473,"name":"enterprise","slug":"enterprise","term_group":0,"term_taxonomy_id":473,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":474,"name":"NH Hotels","slug":"nh-hotels","term_group":0,"term_taxonomy_id":474,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":371,"name":"sharing","slug":"sharing","term_group":0,"term_taxonomy_id":371,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":350,"name":"sharing economy","slug":"sharing-economy","term_group":0,"term_taxonomy_id":350,"taxonomy":"post_tag","description":"","parent":0,"count":16,"filter":"raw"},{"term_id":475,"name":"zipcar","slug":"zipcar","term_group":0,"term_taxonomy_id":475,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"taxonomy_info":{"category":[{"value":247,"label":"Accommodations"},{"value":78,"label":"Ground Transportation"}],"post_tag":[{"value":270,"label":"Airbnb"},{"value":472,"label":"disruption"},{"value":473,"label":"enterprise"},{"value":474,"label":"NH Hotels"},{"value":371,"label":"sharing"},{"value":350,"label":"sharing economy"},{"value":475,"label":"zipcar"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts\/928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/comments?post=928"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/posts\/928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media\/929"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media?parent=928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/categories?post=928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tags?post=928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}