{"id":967,"date":"2022-07-20T09:38:39","date_gmt":"2022-07-20T13:38:39","guid":{"rendered":"https:\/\/gbta.org\/travel-apps-baby-boomers-vs-millennials\/"},"modified":"2022-08-11T11:33:15","modified_gmt":"2022-08-11T15:33:15","slug":"travel-apps-baby-boomers-vs-millennials","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/travel-apps-baby-boomers-vs-millennials\/","title":{"rendered":"Aplicaciones de viaje: Baby Boomers vs. Millennials"},"content":{"rendered":"<p>A <a href=\"https:\/\/gbta.org\/es\/PressReleases\/Pages\/rls_092415.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">reciente estudio de la Fundaci\u00f3n GBTA<\/a> lanzado en asociaci\u00f3n con Carlson Wagonlit Travel encuest\u00f3 a m\u00e1s de 500 viajeros de negocios de Am\u00e9rica del Norte que observaron los comportamientos de reserva de los viajeros de negocios y encontr\u00f3 algunas diferencias interesantes cuando se trata de Baby Boomers (55+) y Millennials (18-34) y su uso de aplicaciones de viaje .<\/p>\n<p>Si bien los tel\u00e9fonos inteligentes son pr\u00e1cticamente universales entre los viajeros de negocios, la adopci\u00f3n de aplicaciones de viaje no lo es. <strong>Menos de la mitad de los viajeros de negocios encuestados han descargado aplicaciones de aerol\u00edneas (46 por ciento), hoteles (45 por ciento), reservas de viajes (34 por ciento) o viajes generales (23 por ciento).<\/strong><\/p>\n<p>Cuando se les dio una selecci\u00f3n de prop\u00f3sitos para las aplicaciones de viaje, los viajeros de negocios ten\u00edan m\u00e1s probabilidades de usarlas para verificar el estado de su vuelo (39 por ciento), registrarse en el vuelo (38 por ciento), navegar (37 por ciento), buscar informaci\u00f3n (34 por ciento) y reserva de hoteles (33 por ciento). Los usos menos comunes incluyeron el seguimiento de gastos (18 por ciento), hacer reservas en restaurantes (18 por ciento) y solicitar un servicio de taxi\/viaje compartido (16 por ciento).<\/p>\n<p>Tanto los viajeros Millennials como Gen-X (35-54) tienen m\u00e1s probabilidades que los Baby Boomers de haber descargado cada uno de los cuatro tipos de aplicaciones de viaje (hotel, reserva de viajes, viajes generales y rese\u00f1as) en sus tel\u00e9fonos inteligentes. Los viajeros Millennials y Gen-X tienen tasas de adopci\u00f3n similares, con la excepci\u00f3n de las aplicaciones de transporte terrestre, descargadas por Millennials a una tasa m\u00e1s alta.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTpic2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1285 size-large\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTpic2-1024x494.jpg\" alt=\"CWTpic2\" width=\"700\" height=\"338\" \/><\/a><\/p>\n<p>Cuando se trata de c\u00f3mo se usan las aplicaciones, <strong>Los Millennials son m\u00e1s propensos que los Baby Boomers a usar aplicaciones para reservar hoteles, registrarse en hoteles, reservar autos de alquiler, revisar rese\u00f1as y traducir en l\u00ednea.<\/strong> Los viajeros de la Generaci\u00f3n X son m\u00e1s propensos que los Baby Boomers a utilizar aplicaciones de viaje para la navegaci\u00f3n, el registro en el hotel, el seguimiento de los gastos, la reserva de alquiler de autom\u00f3viles y la traducci\u00f3n en l\u00ednea.<\/p>\n<p>Cuando se trata de conocer las caracter\u00edsticas de las aplicaciones de hoteles, <strong>Los Baby Boomers junto con los viajeros de negocios de baja frecuencia suelen desconocer todas las caracter\u00edsticas<\/strong>.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTBookingStudy_AwarenessHotelAppFeatures.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1289\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTBookingStudy_AwarenessHotelAppFeatures-1024x463.jpg\" alt=\"CWTBookingStudy_AwarenessHotelAppFeatures\" width=\"700\" height=\"317\" \/><\/a><\/p>\n<p><strong>\u00bfPor qu\u00e9 usar aplicaciones de viaje?<br \/>\n<\/strong>Cuando se les pregunta por qu\u00e9 usan aplicaciones de viaje, los viajeros de negocios suelen mencionar la conveniencia, la facilidad de uso y el acceso a la informaci\u00f3n.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTbookingStudy_BenefitsApps.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1286 size-large\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/09\/CWTbookingStudy_BenefitsApps-1024x620.jpg\" alt=\"CWTbookingStudy_BenefitsApps\" width=\"700\" height=\"424\" \/><\/a><\/p>\n<p><strong>\u00bfQu\u00e9 significa esto para los programas de viaje?<br \/>\n<\/strong>Los niveles de adopci\u00f3n de las aplicaciones de viajes son similares a las tasas de adopci\u00f3n de otros tipos de aplicaciones, como banca, juegos, b\u00fasqueda y navegaci\u00f3n, por lo que esta \u00e1rea presenta una oportunidad para que los programas de viajes eval\u00faen e incorporen las aplicaciones m\u00f3viles que consideran \u00fatiles y que podr\u00edan ayudar a los viajeros. no solo cumplir con la pol\u00edtica de viajes, sino tambi\u00e9n mejorar la experiencia de los viajes de negocios.<\/p>\n<p>\u00bfQuieres saber m\u00e1s? <a href=\"https:\/\/gbta.org\/es\/Education\/Pages\/15dl1020.aspx\/\" target=\"_blank\" rel=\"noopener\">Reg\u00edstrese para un seminario web el 20 de octubre<\/a> donde GBTA discutir\u00e1 m\u00e1s a fondo el estudio y sus hallazgos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un estudio reciente de la Fundaci\u00f3n GBTA publicado en colaboraci\u00f3n con Carlson Wagonlit Travel encuest\u00f3 a m\u00e1s de 500 viajeros de negocios norteamericanos que observaron los comportamientos de reserva de los viajeros de negocios y encontr\u00f3 algunas diferencias interesantes cuando se trata de Baby Boomers (55+) y Millennials (18-34) y su uso de aplicaciones de viaje. Si bien los tel\u00e9fonos inteligentes son pr\u00e1cticamente universales entre las empresas...<\/p>","protected":false},"author":25,"featured_media":968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[525,526,496,527,48,271,321,165,528,529],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-apps","tag-baby-boomers","tag-booking","tag-booking-behavior","tag-business-travel","tag-business-travelers","tag-cwt","tag-gbta-foundation","tag-millennials","tag-travelers"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/CWTbookingStudy_BenefitsApps-1024x620.jpg",1024,620,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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