{"id":998,"date":"2022-07-20T09:38:54","date_gmt":"2022-07-20T13:38:54","guid":{"rendered":"https:\/\/gbta.org\/chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china\/"},"modified":"2022-08-11T11:34:39","modified_gmt":"2022-08-11T15:34:39","slug":"chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china","status":"publish","type":"post","link":"https:\/\/gbta.org\/es\/chinese-business-travelers-spend-110-billion-usd-on-meetings-events-in-china\/","title":{"rendered":"Los viajeros de negocios chinos gastan $110 mil millones de d\u00f3lares en reuniones y eventos en China"},"content":{"rendered":"<p>Ayer, la Fundaci\u00f3n GBTA <a href=\"https:\/\/gbta.org\/es\/PressReleases\/Pages\/RLS_110215.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">public\u00f3 un estudio<\/a>, patrocinado por Starwood Hotels &amp; Resorts, que evalu\u00f3 el mercado de reuniones, incentivos, convenciones y exposiciones (MICE) de China. Esta es la primera vez que se cuantifica el mercado de esta manera, lo que revela que la actividad MICE comprende casi la mitad (42 por ciento) del volumen total de viajes de negocios nacionales en China y el 45 por ciento del gasto total en viajes de negocios.<\/p>\n<p>En 2014, se realizaron 138,5 millones de viajes nacionales con fines MICE y los viajeros de negocios MICE gastaron un total de $110 mil millones de d\u00f3lares (\u00a5680 mil millones de CNY) durante esos viajes.<\/p>\n<p><strong>\u00bfD\u00f3nde ocurren estos viajes?<br \/>\n<\/strong>Shanghai (27 por ciento) y Beijing (25 por ciento) albergaron la mayor\u00eda de los viajes MICE en China durante los \u00faltimos 12 meses, seguidos por Guangzhou (24 por ciento), Hong Kong (11 por ciento) y Macao (6 por ciento).<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICEgeographicmarkets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1420 size-full\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICEgeographicmarkets.jpg\" alt=\"MICEgeographicmarkets\" width=\"871\" height=\"655\" \/><\/a><\/p>\n<p><strong>\u00bfC\u00f3mo son estos viajes?<br \/>\n<\/strong>En los \u00faltimos 12 meses, el 86 por ciento de los viajeros de negocios han realizado un viaje con fines MICE en China y cada viajero de negocios gasta un promedio de $1,100 USD (\u00a56,782 CNY) por viaje. Los viajes MICE chinos duran 2,9 d\u00edas en promedio y la mayor\u00eda de los viajes (59 por ciento) duran entre dos y cuatro d\u00edas. La mayor\u00eda de los viajeros de negocios (64 por ciento) llegan a sus destinos MICE por v\u00eda a\u00e9rea, mientras que el 18 por ciento viaja en tren y el 14 por ciento en coche. Las reuniones MICE normalmente se llevan a cabo en centros de conferencias y convenciones (38 por ciento) u hoteles (33 por ciento).<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_TripSpend_starwoodstudy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1421 size-medium\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_TripSpend_starwoodstudy-300x217.jpg\" alt=\"MICE_TripSpend_starwoodstudy\" width=\"300\" height=\"217\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_typeofmeeting_startwood.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1422 size-medium\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/11\/MICE_typeofmeeting_startwood-300x221.jpg\" alt=\"MICE_typeofmeeting_startwood\" width=\"300\" height=\"221\" \/><\/a><\/p>\n<p><strong>\u00bfQuerer aprender m\u00e1s?<br \/>\n<\/strong><a href=\"https:\/\/gbta.org\/es\/Education\/Pages\/15dl1210.aspx\/\" target=\"_blank\" rel=\"noopener\">Asista a un seminario web<\/a> el 10 de diciembre<sup>el<\/sup>, con el vicepresidente de investigaci\u00f3n de GBTA, Joe Bates, mientras ofrece una descripci\u00f3n general de los hallazgos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ayer, la Fundaci\u00f3n GBTA public\u00f3 un estudio, patrocinado por Starwood Hotels &amp; Resorts, que evalu\u00f3 el mercado de reuniones, incentivos, convenciones y exposiciones (MICE) de China. Esta es la primera vez que el mercado se cuantifica de esta manera, lo que revela que la actividad MICE comprende casi la mitad (42 por ciento) del volumen total de viajes de negocios nacionales en China y el 45 por ciento...<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[48,102,311,165,564,368,565,566],"class_list":["post-998","post","type-post","status-publish","format-standard","hentry","category-research-and-travel-trends","tag-business-travel","tag-china","tag-events","tag-gbta-foundation","tag-group-travel","tag-meetings","tag-mice","tag-starwood"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/es\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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