{"id":6138,"date":"2022-08-22T03:10:51","date_gmt":"2022-08-22T07:10:51","guid":{"rendered":"https:\/\/gbta.org\/?post_type=tribe_events&#038;p=6138"},"modified":"2022-09-08T11:49:21","modified_gmt":"2022-09-08T15:49:21","slug":"carrefour-des-experts-travel-mice-par-gbta","status":"publish","type":"tribe_events","link":"https:\/\/gbta.org\/es\/event\/carrefour-des-experts-travel-mice-par-gbta\/","title":{"rendered":"Carrefour des Experts Travel &amp; MICE par GBTA"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Mercredi 21 septembre de 10h00 \u00e0 12h30<\/strong>, suivi d\u2019un cocktail d\u00e9jeunatoire<br \/>\nA l\u2019<strong>IFTM Top R\u00e9sa<\/strong>, le salon professionnel du tourisme et des voyages,<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>10h00-11h15<\/strong><\/td>\n<td><strong>Metaverse\u00a0: tendance \u00e9ph\u00e9m\u00e8re ou futur<\/strong>\u00a0<strong>de<\/strong><strong>s<\/strong>\u00a0<strong>voyages et<\/strong>\u00a0<strong>\u00e9v\u00e9nements\u00a0?\u00a0<\/strong><\/p>\n<p>Pour certains le Metaverse est une tendance passag\u00e8re. Pour d\u2019autres, il repr\u00e9sente la plus grande\u00a0opportunit\u00e9 pour le secteur\u00a0des\u00a0voyages,\u00a0r\u00e9unions et \u00e9v\u00e9nements\u00a0de\u00a0ces dix\u00a0derni\u00e8res ann\u00e9es.<\/p>\n<p>Il r\u00e9volutionnera l\u2019exp\u00e9rience du participant et sera un vecteur d\u2019optimisation du ROI \u00e9v\u00e9nementiel\u00a0des marques.<\/p>\n<p>Il marquera aussi un nouveau bouleversement du voyage d\u2019affaires en allant encore plus loin dans l\u2019usage\u00a0de\u00a0la technologie dans les mod\u00e8les\u00a0de\u00a0distribution.<\/p>\n<p>Qu\u2019est-ce que le Metaverse\u00a0? Comment il peut \u00eatre appliqu\u00e9\u00a0au Business Travel et \u00e0 l\u2019\u00e9v\u00e9nementiel\u00a0? Est-ce qu\u2019il r\u00e9pondra aux attentes futures\u00a0de\u00a0publics cibles\u00a0? Quels sont les acteurs cl\u00e9\u00a0? Quelles approches pour int\u00e9grer le Metaverse dans\u00a0les voyages,\u00a0r\u00e9unions et \u00e9v\u00e9nements\u00a0?<\/p>\n<p>Cette session aura pour objectifs\u00a0de\u00a0vous \u00e9clairer sur l\u2019ensemble\u00a0de\u00a0ces questions.<\/td>\n<\/tr>\n<tr>\n<td><strong>11h30-12h30<\/strong><\/td>\n<td><strong>Le Travel et le MICE\u00a0:\u00a0des cat\u00e9gories d\u2019Achat globales ou locales\u00a0?<br \/>\n<\/strong>Dans les groupes internationaux, le Travel est souvent g\u00e9r\u00e9\u00a0de\u00a0fa\u00e7on globale, avec\u00a0des relais Acheteurs et Travel Managers locaux. Mais \u00e0 l\u2019heure du post-covid et\u00a0de\u00a0la RSE, l\u2019inclusion d\u2019acteurs locaux ou\u00a0de\u00a0pratiques locales dans la gestion\u00a0de\u00a0la cat\u00e9gorie a-t-elle un sens\u00a0? Quelle strat\u00e9gie pour la cat\u00e9gorie MICE qui, d\u2019un point de vue achat, a une maturit\u00e9 diff\u00e9rente du Travel et qui a des racines tr\u00e8s encr\u00e9es localement\u00a0?<strong>DATE<\/strong> : Mercredi 21 septembre 2022, 10h00-12h30<br \/>\n(cocktail d\u00e9jeunatoire \u00e0 l\u2019issue de l\u2019\u00e9v\u00e9nement)<strong>LIEU<\/strong> :<br \/>\nParc des Expositions de la Porte de Versailles<br \/>\nHall 1<br \/>\n1, Place de la Porte de Versailles, 75015 PARIS<br \/>\nEspace 2000, niveau 1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"kt-adv-heading_ac10d8-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ac10d8-dd\"><strong>Tarifs D\u2019inscription<\/strong><\/p>\n<ul>\n<li class=\"kt-adv-heading_ac10d8-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ac10d8-dd\"><strong style=\"font-family: Arial, Helvetica, sans-serif; font-size: 18px; letter-spacing: 0em;\">Membres <\/strong><strong style=\"font-family: Arial, Helvetica, sans-serif; font-size: 18px; letter-spacing: 0em;\">acheteurs &#8211; <\/strong><strong style=\"font-family: Arial, Helvetica, sans-serif; font-size: 18px; letter-spacing: 0em;\">0\u20ac<\/strong><\/li>\n<li class=\"kt-adv-heading_ac10d8-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ac10d8-dd\"><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">Partenaires foumisseurs &#8211; <\/strong><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">0\u20ac<\/strong><\/li>\n<li class=\"kt-adv-heading_ac10d8-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ac10d8-dd\"><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">Non membres acheteurs &#8211; <\/strong><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">45\u20ac<\/strong><\/li>\n<li class=\"kt-adv-heading_ac10d8-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ac10d8-dd\"><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">Membres fourmisseurs &#8211; <\/strong><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">45\u20ac<\/strong><\/li>\n<li class=\"kt-adv-heading_ac10d8-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ac10d8-dd\"><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">Non membres fourmisseur &#8211; <\/strong><strong style=\"letter-spacing: 0em; font-family: Arial, Helvetica, sans-serif; font-size: 18px;\">265\u20ac<\/strong><\/li>\n<\/ul>\n<div class=\"button\"><a href=\"https:\/\/gbta.org\/regions\/europe\/france\/carrefour-des-experts-travel-mice-par-gbta\/\">En savoir plus<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Venue: IFTM Top R\u00e9sa, the travel and tourism trade show<br \/>\n10:00 am to 11:15 am<br \/>\nMetaverse: ephemeral trend or future of travel and events?<br \/>\nFor some, the Metaverse is a passing trend. For others, it represents the biggest opportunity for the travel, meetings and events industry in the last decade. It will revolutionize the attendee experience and optimize the ROI of brands. It will also mark a new upheaval in business travel by going even further&#8230;<\/p>\n","protected":false},"author":14,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_links_to":"","_links_to_target":""},"tags":[],"tribe_events_cat":[1455,1478,1461],"class_list":["post-6138","tribe_events","type-tribe_events","status-publish","hentry","tribe_events_cat-europe","tribe_events_cat-france","tribe_events_cat-summits-workshops","cat_europe","cat_france","cat_summits-workshops"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"","author_link":"https:\/\/gbta.org\/es\/author\/"},"comment_info":"","taxonomy_info":{"tribe_events_cat":[{"value":1455,"label":"Europe"},{"value":1478,"label":"France"},{"value":1461,"label":"Summits &amp; Workshops"}]},"_links":{"self":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tribe_events\/6138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tribe_events\/6138\/revisions"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/media?parent=6138"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tags?post=6138"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/gbta.org\/es\/wp-json\/wp\/v2\/tribe_events_cat?post=6138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}