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DTSTART;TZID=America/New_York:20250910T093000
DTEND;TZID=America/New_York:20250910T160000
DTSTAMP:20260419T200154
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UID:25438-1757496600-1757520000@gbta.org
SUMMARY:Innovation Day: The Next Decade of Business Travel - GTP Credit Approved
DESCRIPTION:GBTA Wisconsin \nInnovation Day: The Next Decade of Business Travel \nJoin GBTA Wisconsin for an engaging and collaborative Innovation Session. This interactive meeting is designed to foster creative thinking\, encourage dialogue\, and shape the future of business travel through hands-on activities and shared insights. \n \n  \nConnect with industry peers\, contribute your expertise\, and be part of a dynamic conversation that moves our industry forward. \nProgram \nOpening Keynote – The Next Decade of Business Travel\nA top industry leader explores the forces reshaping business travel: hybrid work\, sustainability\, cutting-edge tech\, and maximizing ROI. Engage in real-time polls to share your perspective and set the stage for the lab. \nAs a group\, you will dive into four table rotations to collaborate\, innovate\, and tackle real-world challenges. Each station delivers practical takeaways. \n**Topics subject to change \n· Traveler-Centric Travel Policy: Redesign a travel policy snippet that prioritizes traveler well-being and productivity\, without blowing the budget.\nConsider: flexible per diems\, mental health breaks\, loyalty perks\, or bleisure support. \n· AI vs. Human Touch: What’s the Balance: Test a travel-related AI tool (booking\, data analysis\, chatbots). Then debate where automation adds value and where humans still matter.\nOptional mini-demo or mock tool walkthrough. \n· The Booking Tug-of-War: Solve for traveler convenience vs. program compliance. Role-play a scenario (e.g.\, last-minute booking\, premium seat request\, out-of-policy hotel) and come up with a win-win solution.\nCapture your “golden rule” in a one-liner for future policies. \n· Travel ROI Makeover: Reimagine a KPI dashboard that reflects business travel value.\nWhat should we really measure—engagement\, retention\, deal velocity? How can we tell the story beyond cost per mile?
URL:https://gbta.org/event/innovation-day-the-next-decade-of-business-travel/
CATEGORIES:North America,US Chapter Event
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DTSTART;TZID=America/New_York:20250910T110000
DTEND;TZID=America/New_York:20250910T120000
DTSTAMP:20260419T200154
CREATED:20250812T104413Z
LAST-MODIFIED:20250812T104413Z
UID:25368-1757502000-1757505600@gbta.org
SUMMARY:The Evolution of Managed Hotel Programs
DESCRIPTION:As managed travel programs navigate a rapidly evolving landscape shaped by shifting traveler expectations\, flexible rate models\, and economic considerations\, new opportunities are emerging to drive greater value from hotel sourcing and procurement. With growing access to diverse sourcing options and smarter technologies\, travel managers are rethinking traditional approaches to RFPs\, rate strategies\, and partnerships. Given the rapidly shifting landscape for managed travel programs\, key questions arise including: \nWhat gaps do travel programs often see in certain cities regarding hotel availability?\nWith the continually growing OTB trends\, is there an opportunity to further review hotel program compliance?\nWhat role do TMCs play with hotel bookings and how have they changed in the past year? How do travel managers expect bookings will change in upcoming few years?\nBased on recent research with travel buyers in North America and Europe\, this webinar explores the evolving role of negotiated rates\, trends in hotel booking behavior and innovative pricing models for 2026 and beyond. \nTopics explored in the webinar include: \nWhat is changing with hotel booking trends? What are the trends with programs seeking negotiated vs. non-negotiated rates? What types of discounts do programs seek and what are the preferred pricing models for 2026 negotiations?\nWhat gaps do travel programs often see in certain cities regarding hotel availability?\nWhat role do TMCs play with hotel bookings and how have they changed in the past year? How do travel managers expect bookings will change in upcoming few years?\nAre there any differences in terms of generational cohorts in terns of their preferences when traveling for work?\nWhat do travel managers perceive as being the top challenges in terms of the hotel procurement landscape?\nJoin us to gain insights and practical takeaways that will help you elevate your hotel sourcing strategy and build more resilient\, traveler-centric programs. \nMade Possible by:
URL:https://gbta.org/event/the-evolution-of-managed-hotel-programs/
CATEGORIES:Online Courses & Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250910T110000
DTEND;TZID=America/New_York:20250910T133000
DTSTAMP:20260419T200154
CREATED:20250812T103511Z
LAST-MODIFIED:20250820T170909Z
UID:25360-1757502000-1757511000@gbta.org
SUMMARY:GBTA Georgia Young Leaders Forum September 2025 - GTP Credit Approved
DESCRIPTION:GBTA Georgia Chapter presents its inaugural in-person Young Leaders Forum on September 10\, 2025 at Enterprise Mobility Atlanta Group HQ from 11am – 1:30pm. The program topic is “Imagining The Future of Hospitality Through Young Eyes”. \n \nThao Truong\, recent Georgia State University graduate\, will be the keynote speaker. Following the keynote will be a panel of students\, buyers\, and suppliers discussing:\nThe new Gen Z world of travel.\nTheir Wants and Needs vs Gen X\, Y and Boomers.\nTravel Preferences\, Booking Behavior and Expectations\nUseful Tech Tools for Today and Tomorrow\nBuilding a Sustainable Career and Future in Hospitality \nTwanna Woods\, President of Icebreakers Unlimited\, will moderate the Panel which includes\nKyle Murphy\, Global Travel Manager\, Koch Global Services\nJennifer Hutcheon\, Director of Sales-Delta Air Lines\nNicole Russell- Director of Hotel Sales Support and Critical Response\, IHG\nThao Troung\, Graduate Georgia State University \nProgram Sponsor: Amex GBT \nEarly Bird Registration By Sept. 3: $50 Members / $70 Guests.\nLate Registration: $90 Members/Guests. \nLearn More and Register at www.georgiabta.org
URL:https://gbta.org/event/gbta-georgia-young-leaders-forum-september-2025/
CATEGORIES:North America,US Chapter Event
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250910T110000
DTEND;TZID=America/New_York:20250910T160000
DTSTAMP:20260419T200154
CREATED:20250515T053845Z
LAST-MODIFIED:20250515T053845Z
UID:22863-1757502000-1757520000@gbta.org
SUMMARY:Travel Manager Exchange Forum
DESCRIPTION:
URL:https://gbta.org/event/travel-manager-exchange-forum/
CATEGORIES:North America,US Chapter Event
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