BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Global Business Travel Association - GBTA - ECPv6.9.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://gbta.org
X-WR-CALDESC:Events for Global Business Travel Association - GBTA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260617T110000
DTEND;TZID=America/New_York:20260617T120000
DTSTAMP:20260605T134822
CREATED:20260604T192533Z
LAST-MODIFIED:20260604T192709Z
UID:33016-1781694000-1781697600@gbta.org
SUMMARY:Research Webinar - Innovation and the Pursuit of the “Perfect Business Trip”
DESCRIPTION:GBTA Sponsored Webinar – Direct Travel\, Marriott International and Spotnana Research\nInnovation and the Pursuit of the “Perfect Business Trip”\nWednesday\, June 17\, 2026\, 11:00 AM – 12:00 PM ET\nToday\, business travel is far from perfect for employees and the travel programs that serve them. Yet\, innovation has never been stronger – or faster. Based on GBTA research\, this webinar will explore three innovation-focused “hot topics” within the industry: \n– Artificial Intelligence (AI): How are travel programs using AI today? Which use cases are the most interested in? Are travel managers comfortable with different AI use cases?\n– Hotel distribution: The GDS remains an effective model for accessing hotel content. However\, new models are emerging. How will these models change the shopping experience for travel programs?\n– Global travel programs: Global travel programs face unique challenges – from siloed data to inconsistent service. What are these challenges – and how can TMCs and tech companies solve them? \nBased on GBTA research conducted in North America and EMEA and sponsored by Direct Travel\, Marriott International and Spotnana \nInterested in the full research? Learn more here.
URL:https://gbta.org/event/research-webinar-innovation-and-the-pursuit-of-the-perfect-business-trip/
CATEGORIES:North America,Online Courses & Webinars,Virtual
END:VEVENT
END:VCALENDAR