Global Business Travel Association - GBTA

Research Webinar - Innovation and the Pursuit of the “Perfect Business Trip”
2026-06-17 11:00 - 12:00 (America/New_York)
GBTA Sponsored Webinar – Direct Travel, Marriott International and Spotnana Research
Innovation and the Pursuit of the “Perfect Business Trip”
Wednesday, June 17, 2026, 11:00 AM – 12:00 PM ET
Today, business travel is far from perfect for employees and the travel programs that serve them. Yet, innovation has never been stronger – or faster. Based on GBTA research, this webinar will explore three innovation-focused “hot topics” within the industry:
– Artificial Intelligence (AI): How are travel programs using AI today? Which use cases are the most interested in? Are travel managers comfortable with different AI use cases?
– Hotel distribution: The GDS remains an effective model for accessing hotel content. However, new models are emerging. How will these models change the shopping experience for travel programs?
– Global travel programs: Global travel programs face unique challenges – from siloed data to inconsistent service. What are these challenges – and how can TMCs and tech companies solve them?
Based on GBTA research conducted in North America and EMEA and sponsored by Direct Travel, Marriott International and Spotnana
Interested in the full research? Learn more here.

GTP® Certification Program Fall Exam - Registration Closes
2026-09-02 | Virtual
The Global Travel Professional® Certification program is designed for individuals who are committed to leadership and knowledge of business travel. The program establishes the business travel industry standard of knowledge and positions Certification holders as credible and influential leaders. The GTP® Certification Program brings three key benefits to those who earn their certification:
– Advance your career in business travel management
– Showcase your career commitment to peers and leadership team
– Amplify your ability to contribute to strategic business objectives
Fall Application Deadline: September 2, 2026
Fall Testing Window: October 3 – November 7, 2026
LEARN MORE>>

Fundamentals of Business Travel Management (Live Online Course)
2026-10-08 10:00 - 12:00, 2026-10-15 10:00 - 12:00, 2026-10-22 10:00 - 12:00, 2026-10-29 10:00 - 12:00
Time: 10:00 AM – 12:00 PM US Eastern
Dates: October 8, 15, 22, 29
Course Instructor: Jennifer Steinke
Course Purpose
This course equips you with the essential knowledge and skills to:
– Own the business travel management function at your organization
– Develop and implement an effective travel policy
– Oversee vendor relationships and technology procurement
– Leverage data and analytics to measure success
– Manage travel risk and ensure traveler safety
– Upon completion, you will receive a GBTA Professional Development Certificate and earn 14 GTP® Recertification credits for GTP holders.
Who Should Enroll
Ideal for professionals who are:
– New to corporate travel management
– Seeking a deeper understanding of foundational travel policy elements
– Looking to expand or reframe their current travel programs
Roles include:
– Corporate Travel Managers and Directors
– Procurement or Fiscal Managers overseeing travel budgets
– Regional/District Sales Managers for travel suppliers
Course Structure
The course is delivered over four weeks, with:
– Seven learning modules organized into four live classes
– Live instructor-led sessions via Zoom
– Final class featuring peer presentations
Course Pricing:
– $295 members
– $675 non-members
