{"id":32273,"date":"2026-05-18T18:01:14","date_gmt":"2026-05-18T22:01:14","guid":{"rendered":"https:\/\/gbta.org\/?page_id=32273"},"modified":"2026-05-18T19:22:01","modified_gmt":"2026-05-18T23:22:01","slug":"business-travel-innovation-research-2026","status":"publish","type":"page","link":"https:\/\/gbta.org\/fr\/research\/business-travel-innovation-research-2026\/","title":{"rendered":"Business Travel Innovation Research 2026\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id32273_1f8722-ac{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:clip;isolation:isolate;}.kb-row-layout-id32273_1f8722-ac > .kt-row-layout-overlay{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kb-row-layout-id32273_1f8722-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_1f8722-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_1f8722-ac alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_187319-e0 > .kt-inside-inner-col{display:flex;}.kadence-column32273_187319-e0 > .kt-inside-inner-col,.kadence-column32273_187319-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_187319-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column32273_187319-e0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column32273_187319-e0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column32273_187319-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column32273_187319-e0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_187319-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_187319-e0{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_187319-e0{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_187319-e0{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_187319-e0 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_187319-e0 kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67, .wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67[data-kb-block=\"kb-adv-heading32273_a52888-67\"]{font-size:28px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_a52888-67[data-kb-block=\"kb-adv-heading32273_a52888-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_a52888-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_a52888-67\"><strong><strong>DIRECT TRAVEL, MARRIOTT INTERNATIONAL &amp; SPOTNANA<\/strong>\u00a0<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9, .wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9[data-kb-block=\"kb-adv-heading32273_6ee278-f9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_6ee278-f9[data-kb-block=\"kb-adv-heading32273_6ee278-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading32273_6ee278-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_6ee278-f9\"><strong><strong>Innovation and the \u201cPerfect Business Trip\u201d<\/strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p>AI, TMC Innovation, and Hotel Distribution\u00a0\u00a0<\/p>\n\n\n<style>.kadence-column32273_04351e-49 > .kt-inside-inner-col,.kadence-column32273_04351e-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_04351e-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_04351e-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_04351e-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_04351e-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_04351e-49{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_04351e-49 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_04351e-49 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_04351e-49\"><div class=\"kt-inside-inner-col\"><style>.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col,.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_4c0b9e-74{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_4c0b9e-74 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_4c0b9e-74\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette2, #2B6CB0);border-right:5px solid var(--global-palette2, #2B6CB0);border-bottom:5px solid var(--global-palette2, #2B6CB0);border-left:5px solid var(--global-palette2, 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.kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box32273_50d836-2b .kt-infobox-textcontent h3.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box32273_50d836-2b .kt-blocks-info-box-learnmore{color:var(--global-palette9, #ffffff);background:var(--global-palette2, #2B6CB0);border-color:var(--global-palette9, #ffffff);border-width:2px 2px 2px 2px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{background:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette2, #2B6CB0);border-right:5px solid var(--global-palette2, #2B6CB0);border-bottom:5px solid var(--global-palette2, #2B6CB0);border-left:5px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kt-info-box32273_50d836-2b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette2, #2B6CB0);border-right:5px solid var(--global-palette2, #2B6CB0);border-bottom:5px solid var(--global-palette2, #2B6CB0);border-left:5px solid var(--global-palette2, #2B6CB0);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box32273_50d836-2b\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\">Join the Discussion<\/h3><p class=\"kt-blocks-info-box-text\"><strong>Wednesday, June 17, 2026, 11:00 AM &#8211; 12:00 PM ET<br><\/strong><br>Join GBTA and industry experts for a live discussion exploring the key findings and industry implications from the latest business travel innovation research.<\/p><div class=\"kt-blocks-info-box-learnmore-wrap\"><a class=\"kt-blocks-info-box-learnmore info-box-link\" href=\"https:\/\/events.gbta.org\/nWl5kv\"><strong>JOIN THE LIVE DISCUSSION<\/strong><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{display:flex;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{min-height:466px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col,.kadence-column32273_7fb45e-fb > .kt-inside-inner-col:before{border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > *, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column32273_7fb45e-fb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{align-items:center;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{background-image:url('https:\/\/gbta.org\/wp-content\/uploads\/Spotnana-Image.png');background-size:cover;background-position:50% 68%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_7fb45e-fb{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_7fb45e-fb{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{align-items:center;}}@media all and (max-width: 1024px){.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-around;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > *, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_7fb45e-fb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{align-items:center;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:space-around;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > *, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-image, .kadence-column32273_7fb45e-fb > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column32273_7fb45e-fb > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_7fb45e-fb kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-lg, 4rem) * 1 )\/2)));}.kb-row-layout-id32273_4e40db-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_4e40db-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_4e40db-11 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col,.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_8c3b1b-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_8c3b1b-5c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_8c3b1b-5c\"><div class=\"kt-inside-inner-col\">\n<p>Innovation is reshaping the future of managed travel, but key gaps in technology, data, servicing, and hotel distribution continue to create friction for travel programs and travelers alike.&nbsp;<\/p>\n\n\n\n<p>New research from GBTA, conducted in partnership with\u00a0Direct Travel, Marriott International &amp; Spotnana explores how travel buyers across North America and Europe are navigating the next phase of business travel transformation. The study examines evolving expectations around artificial intelligence, global travel program management, and modern hotel retailing models.\u00a0<\/p>\n\n\n\n<p>Download the full study to explore how travel buyers are navigating AI adoption, fragmented global programs, and evolving hotel booking experiences.\u00a0<\/p>\n\n\n\n<p><strong>Principales conclusions<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>58%<\/strong>&nbsp;say AI has had little or no impact on their travel program to date&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>92%<\/strong>&nbsp;are interested in predictive analytics for travel spend forecasting&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>89%<\/strong>&nbsp;are interested in automated disruption management and rebooking&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only<strong>&nbsp;12%&nbsp;<\/strong>have a&nbsp;consolidated&nbsp;view of their travel program from a single data source&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>61%<\/strong>&nbsp;say managing global travel programs across regions is a challenge&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>63%<\/strong>&nbsp;cite lack of&nbsp;consolidated&nbsp;reporting as a top challenge&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>72%<\/strong>&nbsp;say travelers finding cheaper hotel rates outside managed channels is a major pain point&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>51%<\/strong>\u00a0say attribute-based shopping would improve the hotel booking experience\u00a0\u00a0<\/li>\n<\/ul>\n\n\n<style>.kb-row-layout-id32273_7784bf-3f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_7784bf-3f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_7784bf-3f > 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.kt-inside-inner-col,.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_3b0e9b-82{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_3b0e9b-82 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_3b0e9b-82\"><div class=\"kt-inside-inner-col\"><style>.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col,.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_c3e0fc-02{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_c3e0fc-02 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_c3e0fc-02\"><div class=\"kt-inside-inner-col\"><style>.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col,.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_0e9ff2-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_0e9ff2-3d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_0e9ff2-3d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id32273_67d047-4d > 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.kt-inside-inner-col,.kadence-column32273_a9fd06-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_a9fd06-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_a9fd06-90{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_a9fd06-90 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_a9fd06-90\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2, .wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2[data-kb-block=\"kb-adv-heading32273_f4c4a0-a2\"]{padding-top:15px;padding-right:15px;padding-bottom:0px;padding-left:15px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_f4c4a0-a2[data-kb-block=\"kb-adv-heading32273_f4c4a0-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_f4c4a0-a2 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading32273_f4c4a0-a2\">Download the Research<\/h3>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www3.gbta.org\/l\/5572\/2026-05-13\/6x4hrf\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-32273_aa3676-61 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-32273_aa3676-61 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-32273_aa3676-61\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kadence-column32273_d252d2-28 > .kt-inside-inner-col{display:flex;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col,.kadence-column32273_d252d2-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column32273_d252d2-28{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_d252d2-28{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_d252d2-28{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_d252d2-28{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column32273_d252d2-28 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_d252d2-28\"><div class=\"kt-inside-inner-col\"><h3 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-cd2b5a0c09c3eaaac445388308ce6f36\" id=\"research-partners\">Research Partners:\u00a0<\/h3>\n\n<style>.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id32273_5ba074-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id32273_5ba074-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_5ba074-49 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_39bde2-29 > .kt-inside-inner-col,.kadence-column32273_39bde2-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_39bde2-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_39bde2-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_39bde2-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_39bde2-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_39bde2-29{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_39bde2-29 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_39bde2-29 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_39bde2-29\"><div class=\"kt-inside-inner-col\"><style>.kb-image32273_745074-ad.kb-image-is-ratio-size, .kb-image32273_745074-ad .kb-image-is-ratio-size{max-width:203px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image32273_745074-ad.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image32273_745074-ad .kb-image-is-ratio-size{align-self:unset;}.kb-image32273_745074-ad{max-width:203px;}.image-is-svg.kb-image32273_745074-ad{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image32273_745074-ad img{width:100%;}.kb-image32273_745074-ad .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image32273_745074-ad size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-1024x330.png\" alt=\"b3387414 60d8 4fd8 bcf0 4eacb5c4979d\" class=\"kb-img wp-image-32427\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-1024x330.png 1024w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-300x97.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-768x248.png 768w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d-18x6.png 18w, https:\/\/gbta.org\/wp-content\/uploads\/b3387414-60d8-4fd8-bcf0-4eacb5c4979d.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_05ce3c-ed > .kt-inside-inner-col,.kadence-column32273_05ce3c-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_05ce3c-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_05ce3c-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_05ce3c-ed > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_05ce3c-ed\"><div class=\"kt-inside-inner-col\"><style>.kb-image32273_68bc1e-67 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image32273_68bc1e-67 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-1024x317.png\" alt=\"f929f49c be0d 47db 8944 b039daae8a3c\" class=\"kb-img wp-image-32425\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-1024x317.png 1024w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-300x93.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-768x238.png 768w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-1536x476.png 1536w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-2048x635.png 2048w, https:\/\/gbta.org\/wp-content\/uploads\/f929f49c-be0d-47db-8944-b039daae8a3c-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_27a06f-37 > .kt-inside-inner-col{display:flex;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col,.kadence-column32273_27a06f-37 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column32273_27a06f-37{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_27a06f-37{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column32273_27a06f-37{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column32273_27a06f-37{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column32273_27a06f-37 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_27a06f-37\"><div class=\"kt-inside-inner-col\"><style>.kb-image32273_7a5ab1-6d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image32273_7a5ab1-6d\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"152\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-1024x152.png\" alt=\"b33d39ae 8289 4d24 ab8c 80e9990259f2\" class=\"kb-img wp-image-32426\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-1024x152.png 1024w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-300x44.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-768x114.png 768w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-1536x227.png 1536w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-2048x303.png 2048w, https:\/\/gbta.org\/wp-content\/uploads\/b33d39ae-8289-4d24-ab8c-80e9990259f2-18x3.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column32273_9859f3-ff > .kt-inside-inner-col{padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col,.kadence-column32273_9859f3-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_9859f3-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_9859f3-ff > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-column32273_9859f3-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_9859f3-ff{text-align:center;}.kadence-column32273_9859f3-ff{position:relative;}.kadence-column32273_9859f3-ff, .kt-inside-inner-col > .kadence-column32273_9859f3-ff:not(.specificity){margin-bottom:25px;}@media all and (max-width: 1024px){.kadence-column32273_9859f3-ff > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_9859f3-ff > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_9859f3-ff kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34, .wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34[data-kb-block=\"kb-adv-heading32273_b7501b-34\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_b7501b-34[data-kb-block=\"kb-adv-heading32273_b7501b-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_b7501b-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_b7501b-34\"><strong>Pour obtenir un acc\u00e8s complet aux ressources de recherche de la GBTA et bien plus encore, devenez membre<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" style=\"text-transform:capitalize\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gbta.org\/fr\/membership\/\">apprendre encore plus<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"you-might-also-be-interested\">Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9<\/h3>\n\n<style>.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id32273_614166-cd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id32273_614166-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_614166-cd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_ad16d1-95 > .kt-inside-inner-col,.kadence-column32273_ad16d1-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_ad16d1-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_ad16d1-95{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_ad16d1-95 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_ad16d1-95\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"410\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1.jpg\" alt=\"bti galaxy photo e1753993338462 (1)\" class=\"wp-image-30071\" style=\"border-radius:15px;object-fit:cover;width:585px;height:400px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1.jpg 600w, https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1-300x205.jpg 300w, https:\/\/gbta.org\/wp-content\/uploads\/BTI-galaxy-photo-e1753993338462-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e, .wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e[data-kb-block=\"kb-adv-heading32273_c90200-3e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_c90200-3e[data-kb-block=\"kb-adv-heading32273_c90200-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading32273_c90200-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_c90200-3e\">2025\u202fGBTA Business Travel Index Outlook<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/fr\/research\/2025-business-travel-index-outlook-bti\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/category\/news-and-press-releases\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column32273_ae8d50-5b > .kt-inside-inner-col,.kadence-column32273_ae8d50-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_ae8d50-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_ae8d50-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_ae8d50-5b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_ae8d50-5b\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1.png\" alt=\"poll header 600\" class=\"wp-image-30072\" style=\"border-radius:15px;object-fit:cover;width:600px;height:400px\" srcset=\"https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1.png 600w, https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1-300x200.png 300w, https:\/\/gbta.org\/wp-content\/uploads\/poll-header-600-1-18x12.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13, .wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13[data-kb-block=\"kb-adv-heading32273_f874ea-13\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_f874ea-13[data-kb-block=\"kb-adv-heading32273_f874ea-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading32273_f874ea-13 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading32273_f874ea-13\">Sondage trimestriel sur les perspectives du secteur des voyages d&#039;affaires de la GBTA<\/h5>\n\n\n\n<p><a href=\"https:\/\/gbta.org\/fr\/research\/gbta-business-travel-industry-outlook-polls\/\" data-type=\"link\" data-id=\"https:\/\/gbta.org\/research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir &gt;&gt;<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id32273_c0d9f7-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id32273_c0d9f7-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_c0d9f7-7f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col,.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column32273_fb7c90-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column32273_fb7c90-f3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column32273_fb7c90-f3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c, .wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c[data-kb-block=\"kb-adv-heading32273_33becf-9c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading32273_33becf-9c[data-kb-block=\"kb-adv-heading32273_33becf-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading32273_33becf-9c wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading32273_33becf-9c\"><strong>\u00c0 propos de la recherche GBTA<\/strong><\/h3>\n\n\n\n<p>Tout au long de ses 50 ans d&#039;histoire, GBTA a \u00e9t\u00e9 \u00e0 l&#039;avant-garde pour mettre en lumi\u00e8re les tendances et les sujets cl\u00e9s qui fa\u00e7onnent le secteur, permettant aux professionnels du voyage d&#039;affaires d&#039;acc\u00e9der \u00e0 un contexte opportun, de valider leur r\u00e9flexion et d&#039;avancer en toute confiance.<\/p>\n\n\n\n<p>Qu&#039;il s&#039;agisse de rapports et de pr\u00e9visions complets, de sondages ax\u00e9s sur des probl\u00e8mes, de s\u00e9ances de formation, de webinaires, de podcasts et bien plus encore, notre \u00e9quipe de recherche se concentre sur le service aux membres de la GBTA et \u00e0 l&#039;industrie dans son ensemble en r\u00e9pondant aux questions urgentes et en g\u00e9n\u00e9rant des a-ha\u00a0! des moments.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id32273_637fb6-27 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id32273_637fb6-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id32273_637fb6-27 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column32273_0917f7-7b > 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in&#8230;<\/p>","protected":false},"author":86,"featured_media":0,"parent":174,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Innovation and the Perfect Business Trip | GBTA Research","_seopress_titles_desc":"GBTA research on AI, global travel management, hotel retailing, and the future of the business travel 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