{"id":1003,"date":"2022-07-20T09:38:57","date_gmt":"2022-07-20T13:38:57","guid":{"rendered":"https:\/\/gbta.org\/riding-the-wave-of-change-with-brand-guru-dietmar-dahmen-and-a-record-number-of-attendees\/"},"modified":"2022-08-11T11:33:18","modified_gmt":"2022-08-11T15:33:18","slug":"riding-the-wave-of-change-with-brand-guru-dietmar-dahmen-and-a-record-number-of-attendees","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/riding-the-wave-of-change-with-brand-guru-dietmar-dahmen-and-a-record-number-of-attendees\/","title":{"rendered":"Surfer sur la vague du changement avec le gourou de la marque Dietmar Dahmen et un nombre record de participants"},"content":{"rendered":"

Conf\u00e9rence GBTA 2015 | Francfort en partenariat avec VDR<\/a> a officiellement d\u00e9but\u00e9 lundi.\u00a0Dirk Gerdom, <\/strong>Pr\u00e9sident de VDR, et\u00a0Christle Johnson<\/strong>, pr\u00e9sident de la GBTA, a accueilli plus de 1 000 d\u00e9l\u00e9gu\u00e9s. Ce nombre record repr\u00e9sente une forte croissance du nombre de d\u00e9l\u00e9gu\u00e9s et du soutien des sponsors cette ann\u00e9e, ce qui en fait le rassemblement industriel le plus grand et le plus diversifi\u00e9 de ce type en Europe.<\/p>\n

\"Europe_Opening_Christle\"<\/a><\/p>\n

"Les prochains jours sont une occasion unique de s'impliquer activement dans les probl\u00e8mes qui affectent actuellement, mais qui perturbent \u00e9galement notre industrie", a d\u00e9clar\u00e9 Dirk au public en avant-premi\u00e8re de qu'est-ce qui va arriver<\/a> au cours des trois jours de conf\u00e9rence.<\/p>\n

\"Europe_Opening_Gerdom\"<\/a><\/p>\n

Lors de l'ouverture officielle, Torbjorn Erling, Global Meeting & Travel Manager du groupe IKEA et pr\u00e9sident du conseil consultatif de la GBTA Europe, a re\u00e7u le prestigieux prix GBTA Direct Member of Year Award, annonc\u00e9 pr\u00e9c\u00e9demment lors de la GBTA Convention 2015. Le leadership, la passion et la capacit\u00e9 de M. Erling \u00e0 think creatively a aid\u00e9 GBTA \u00e0 naviguer sur le march\u00e9 europ\u00e9en des voyages d'affaires.<\/p>\n

\"Europe_Opening_Torbjorn\"<\/a><\/p>\n

Ensuite, l'\u00e9nergique Dietmar Dahmen a ouvert la sc\u00e8ne centrale en montrant aux d\u00e9l\u00e9gu\u00e9s de Francfort sa pr\u00e9sentation dynamique, Surfer sur la vague du changement<\/a>, en examinant la nature du changement et en proposant aux participants des strat\u00e9gies sur la mani\u00e8re de s'adapter en gardant leurs marques personnelles pertinentes pour assurer leur succ\u00e8s futur. Dietmar a d\u00e9clar\u00e9 devant un public captiv\u00e9 : \u00ab Le v\u00e9ritable d\u00e9fi n\u2019est pas le combat. Le v\u00e9ritable d\u00e9fi est la rapidit\u00e9 du combat. Il a mis tout le monde au d\u00e9fi d\u2019accepter le changement.<\/p>\n

\"Europe_Opening_Dietmar\"<\/a><\/p>\n

Fid\u00e8les au th\u00e8me de notre conf\u00e9rence #SharingEurope, voici quelques-uns des tweets que nos participants ont partag\u00e9s lors de la session anim\u00e9e de Dietmar\u00a0:<\/p>\n

\"EuropeTweetsDayOne\"<\/a>Les professionnels du voyage d'affaires reconnaissent l'importance de prendre le temps d'investir dans l'\u00e9ducation et de d\u00e9velopper leurs r\u00e9seaux. Les prochains jours ici \u00e0 Francfort leur offriront l\u2019occasion id\u00e9ale de le faire. Restez \u00e0 l'\u00e9coute des derni\u00e8res mises \u00e0 jour de Francfort.<\/p>","protected":false},"excerpt":{"rendered":"

Conf\u00e9rence GBTA 2015 | Francfort en partenariat avec VDR a officiellement d\u00e9marr\u00e9 lundi. Dirk Gerdom, pr\u00e9sident de VDR, et Christle Johnson, pr\u00e9sidente de GBTA, ont accueilli plus de 1 000 d\u00e9l\u00e9gu\u00e9s. Ce nombre record repr\u00e9sente une forte croissance du nombre de d\u00e9l\u00e9gu\u00e9s et du soutien des sponsors cette ann\u00e9e, ce qui en fait le rassemblement industriel le plus important et le plus diversifi\u00e9 de ce type en Europe\u2026.<\/p>","protected":false},"author":25,"featured_media":1004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[573,421,574,148,575,49,445],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-change","tag-conference","tag-dietmar-dahmen","tag-europe","tag-frankfurt","tag-gbta","tag-vdr"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/EuropeConference_FeatureImage-1024x683.jpg",1024,683,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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