{"id":1047,"date":"2022-07-20T09:40:22","date_gmt":"2022-07-20T13:40:22","guid":{"rendered":"https:\/\/gbta.org\/the-super-bowl-winner-the-host-city\/"},"modified":"2022-08-11T11:33:20","modified_gmt":"2022-08-11T15:33:20","slug":"the-super-bowl-winner-the-host-city","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/the-super-bowl-winner-the-host-city\/","title":{"rendered":"Le gagnant du Super Bowl ? La ville h\u00f4te"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>\u00a0Les entreprises d\u00e9pensent alors que les villes sont pr\u00e9sent\u00e9es pour de futures r\u00e9unions et \u00e9v\u00e9nements d&#039;affaires<\/strong><\/p>\n<p>Il est trop t\u00f4t pour savoir si les Broncos de Denver ou les Panthers de la Caroline seront champions, mais il y a d\u00e9j\u00e0 un vainqueur incontest\u00e9 du Super Bowl 50 : la Bay Area de San Francisco.<\/p>\n<p>D\u00e9j\u00e0, les voyageurs d&#039;affaires affluent de tout le pays vers la Bay Area pour assister \u00e0 des \u00e9v\u00e9nements de r\u00e9seautage d&#039;entreprise, rencontrer des clients et conclure des affaires.<\/p>\n<p>Gr\u00e2ce au Big Game, la r\u00e9gion de la baie de San Francisco r\u00e9coltera une manne d&#039;environ $350 millions, selon <em>Rockport Analyses<\/em>, partenaire \u00e9conomiste de GBTA qui a men\u00e9 des recherches pour le compte de plusieurs comit\u00e9s organisateurs du Super Bowl.<\/p>\n<p>Cela comprend plus de $68 millions de d\u00e9penses directes en voyages d&#039;affaires associ\u00e9es aux parrainages d&#039;entreprises, aux m\u00e9dias, aux op\u00e9rations de la NFL et aux \u00e9v\u00e9nements auxiliaires.<\/p>\n<p>Le Super Bowl n&#039;est pas seulement un jeu qui ne dure qu&#039;environ 3 heures et demie en comptant les publicit\u00e9s. Dans les semaines pr\u00e9c\u00e9dant le spectacle, c&#039;est une aubaine commerciale et une opportunit\u00e9 pour la ville h\u00f4te de pr\u00e9senter ses installations.<\/p>\n<p>Il y a une raison pour laquelle les villes revendiquent le droit d&#039;accueillir le Super Bowl : cela apporte des r\u00e9sultats, non seulement en g\u00e9n\u00e9rant des dollars pour l&#039;\u00e9conomie locale, mais aussi en rassemblant les chefs d&#039;entreprise de tout le pays.<\/p>\n<p>Pour les voyageurs d&#039;affaires, le Super Bowl est devenu l&#039;\u00e9v\u00e9nement de d\u00e9veloppement commercial par excellence de la saison. Le pouvoir d\u2019un \u00e9v\u00e9nement majeur tel que le Super Bowl est \u00e9norme en raison de ce qu\u2019il attire : des chefs d\u2019entreprise, des sponsors et des fans inconditionnels.<\/p>\n<p>Comme le dit Kenneth McGill, \u00e9conomiste en chef de la GBTA : \u00ab Le Super Bowl fait exploser une zone g\u00e9ographique enti\u00e8re. Du coup, des h\u00f4tels qui auraient pu \u00eatre partiellement pleins se retrouvent vendus des mois \u00e0 l&#039;avance. Chaque activit\u00e9 est renforc\u00e9e \u2013 depuis les r\u00e9servations de restaurants, les services de voiture, la restauration et les lieux d&#039;\u00e9v\u00e9nements.<\/p>\n<p>Voici un aper\u00e7u de la mani\u00e8re dont une \u00e9conomie locale est stimul\u00e9e gr\u00e2ce aux d\u00e9penses li\u00e9es aux voyages d&#039;affaires\u00a0:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1632\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/01\/Super-Bowl-Chart.png\" alt=\"Super Bowl Chart\" width=\"367\" height=\"236\" \/><\/p>\n<p>(Source\u00a0: Rockport Analytics, divers comit\u00e9s h\u00f4tes SB, NFL, ESPN, CBS, Fox, divers sponsors corporatifs)<\/p>\n<p>Les Super Bowls permettent \u00e9galement de mettre en valeur une ville et ses installations. Les visiteurs qui appr\u00e9cient leur voyage pour le match peuvent sugg\u00e9rer aux employeurs et aux associations que la ville h\u00f4te pourrait \u00eatre un endroit \u00e0 visiter pour de futures conf\u00e9rences et \u00e9v\u00e9nements dans les ann\u00e9es \u00e0 venir.<\/p>\n<p>Accueillir le Super Bowl est une entreprise tellement majeure ; Les sponsors corporatifs savent que s\u2019ils peuvent le g\u00e9rer, ils peuvent tout g\u00e9rer. Ainsi, m\u00eame s&#039;il est difficile de chiffrer exactement ce montant, l&#039;organisation du Super Bowl rapporte des avantages pour les ann\u00e9es \u00e0 venir pour les \u00e9v\u00e9nements professionnels.<\/p>\n<p>Une derni\u00e8re remarque\u00a0: l&#039;organisation du Super Bowl suscite \u00e9galement un d\u00e9bat sur l&#039;\u00e9tendue des avantages. L\u2019activit\u00e9 \u00e9conomique associ\u00e9e au Big Game est-elle suppl\u00e9mentaire ou remplace-t-elle simplement d\u2019autres activit\u00e9s\u00a0?<\/p>\n<p>Les autorit\u00e9s locales semblent penser que cela donne un grand coup de pouce. Voici comment ils disent avoir marqu\u00e9 en organisant le Super Bowl\u00a0:<\/p>\n<p>2015 : Le thriller entre les Seahawks et les Patriots livr\u00e9 pour Phoenix, qui a g\u00e9n\u00e9r\u00e9 $450 millions.<\/p>\n<p>2014\u00a0: Le match a \u00e9t\u00e9 une explosion, mais cela n&#039;a pas emp\u00each\u00e9 la r\u00e9gion de New York\/New Jersey de revendiquer des records de d\u00e9penses pour le Super Bowl avec une manne de $600 millions.<\/p>\n<p>2013\u00a0:\u00a0Le Big Easy s&#039;est impos\u00e9 avec $480 millions lorsque la poussi\u00e8re s&#039;est retomb\u00e9e apr\u00e8s le rongeur d&#039;ongles des 49ers-Ravens.<\/p>\n<p>Ainsi, quelles que soient les chances du jeu lui-m\u00eame, le b\u00e9n\u00e9fice \u00e9conomique est une chose certaine. Et une fois de plus, les voyages d\u2019affaires g\u00e9n\u00e8rent une croissance durable des entreprises.<\/p>\n<p><strong>\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0Il est trop t\u00f4t pour savoir si les Broncos de Denver ou les Panthers de la Caroline seront champions, mais il y a d\u00e9j\u00e0 un vainqueur incontest\u00e9 du Super Bowl 50 : la r\u00e9gion de la baie de San Francisco. D\u00e9j\u00e0, les voyageurs d&#039;affaires affluent dans la r\u00e9gion de la baie de partout dans le\u2026<\/p>","protected":false},"author":25,"featured_media":1048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[620,48,174,103,621,622,623],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-broncos","tag-business-travel","tag-economic-impact","tag-economy","tag-football","tag-panthers","tag-super-bowl"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Super-Bowl-Post-Pic-1024x682.jpg",1024,682,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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