{"id":1105,"date":"2022-07-20T09:41:24","date_gmt":"2022-07-20T13:41:24","guid":{"rendered":"https:\/\/gbta.org\/how-do-german-and-british-business-travellers-feel-about-ground-transportation-loyalty-programs\/"},"modified":"2022-08-11T11:33:24","modified_gmt":"2022-08-11T15:33:24","slug":"how-do-german-and-british-business-travellers-feel-about-ground-transportation-loyalty-programs","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/how-do-german-and-british-business-travellers-feel-about-ground-transportation-loyalty-programs\/","title":{"rendered":"Que pensent les voyageurs d'affaires allemands et britanniques des programmes de fid\u00e9lisation du transport terrestre\u00a0?"},"content":{"rendered":"

L'un des avantages d'\u00eatre un voyageur d'affaires fr\u00e9quent est d'obtenir des points et un statut gr\u00e2ce aux programmes de fid\u00e9lit\u00e9 des prestataires terrestres, a\u00e9riens et h\u00f4teliers privil\u00e9gi\u00e9s. En effet, pouvoir b\u00e9n\u00e9ficier d'un surclassement et\/ou b\u00e9n\u00e9ficier d'extras suppl\u00e9mentaires appr\u00e9ci\u00e9s par les voyageurs d'affaires rend les voyages d'affaires encore plus agr\u00e9ables.<\/p>\n

Mais quelle est la valeur de ces programmes de fid\u00e9lit\u00e9 ? Une nouvelle \u00e9tude de la Fondation GBTA parrain\u00e9e par Enterprise, R\u00e9compenses de location de voitures\u00a0: un aper\u00e7u des programmes de fid\u00e9lit\u00e9 dans les transports terrestres au Royaume-Uni et en Allemagne,\u00a0<\/em>explore les habitudes et les tendances qui affectent les programmes de fid\u00e9lit\u00e9 des entreprises de transport terrestre sur deux des plus grands march\u00e9s de voyages d'affaires d'Europe.<\/p>\n

Les voyageurs d'affaires au Royaume-Uni et en Allemagne utilisent rarement des voitures de location \u2013 seulement environ une exp\u00e9rience par trimestre \u2013 mais les voyageurs d'affaires des deux pays se disent pour la plupart satisfaits de leur exp\u00e9rience de location de voiture, avec plus de 60 % dans les deux pays exprimant leur satisfaction.<\/p>\n

Les contrats privil\u00e9gi\u00e9s avec des entreprises de transport terrestre sont courants en Allemagne \u2013 88 pour cent \u2013 et au Royaume-Uni \u2013 76 pour cent. Cependant, une majorit\u00e9 de voyageurs d\u2019affaires dans les deux pays ne consid\u00e8rent pas l\u2019existence d\u2019un club d\u2019adh\u00e9sion ou d\u2019un programme de fid\u00e9lit\u00e9 comme importante. Cependant, les acheteurs de voyages au Royaume-Uni accordent beaucoup plus d'importance \u00e0 ces types de programmes qu'en Allemagne, 42 % d'entre eux affirmant que ces programmes sont tr\u00e8s ou assez importants, contre 14 %.<\/p>\n

\"enterprise_importance<\/p>\n

M\u00eame si les acheteurs de voyages au Royaume-Uni estiment que les programmes de r\u00e9compenses de fid\u00e9lit\u00e9 sont plus importants qu'en Allemagne, de tels programmes sont beaucoup plus courants dans les contrats allemands.<\/p>\n

Paradoxalement, bien que les voyageurs au Royaume-Uni et en Allemagne ne louent pas fr\u00e9quemment de voitures ou ne voient pas l'int\u00e9r\u00eat des programmes de fid\u00e9lit\u00e9 au sol, 68 % des voyageurs d'affaires allemands et 77 % des voyageurs d'affaires britanniques d\u00e9clarent qu'il est important d'avoir acc\u00e8s \u00e0 des locations acc\u00e9l\u00e9r\u00e9es. De m\u00eame, les entreprises bas\u00e9es au Royaume-Uni et en Allemagne valorisent les locations acc\u00e9l\u00e9r\u00e9es \u00e0 peu pr\u00e8s aux m\u00eames tarifs que les voyageurs individuels.<\/p>\n

\"enterprise_prevalenceofexpeditedrentalexperience\"<\/p>\n

Ce que cette derni\u00e8re \u00e9tude a r\u00e9v\u00e9l\u00e9, c'est que m\u00eame si les programmes de fid\u00e9lit\u00e9 pour la location de voitures eux-m\u00eames <\/em>ne sont pas consid\u00e9r\u00e9s comme utiles, les avantages qu'ils offrent \u2013 \u00e0 savoir des locations acc\u00e9l\u00e9r\u00e9es \u2013 sont tr\u00e8s appr\u00e9ci\u00e9s tant par les entreprises que par les voyageurs d'affaires au Royaume-Uni et en Allemagne.<\/p>","protected":false},"excerpt":{"rendered":"

L'un des avantages d'\u00eatre un voyageur d'affaires fr\u00e9quent est de gagner des points et un statut gr\u00e2ce aux programmes de fid\u00e9lit\u00e9 des fournisseurs terrestres, a\u00e9riens et h\u00f4teliers pr\u00e9f\u00e9r\u00e9s. En effet, \u00eatre en mesure d'obtenir un surclassement et\/ou de gagner des extras suppl\u00e9mentaires que les voyageurs d'affaires appr\u00e9cient rend les voyages d'affaires encore plus agr\u00e9ables. Mais quelle valeur\u2026<\/p>","protected":false},"author":25,"featured_media":1106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[78,37],"tags":[473,697,165,551,452,698,699,700],"class_list":["post-1105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ground-transportation","category-research-and-travel-trends","tag-enterprise","tag-expedited-rental","tag-gbta-foundation","tag-ground-transportation","tag-loyalty","tag-loyalty-program","tag-member","tag-rental-cars"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Rental-Car-Key-Handover-1024x683.jpg",1024,683,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":78,"name":"Ground 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