{"id":1167,"date":"2022-07-20T09:44:34","date_gmt":"2022-07-20T13:44:34","guid":{"rendered":"https:\/\/gbta.org\/consolidation-in-business-travel-whats-next\/"},"modified":"2022-08-11T11:33:30","modified_gmt":"2022-08-11T15:33:30","slug":"consolidation-in-business-travel-whats-next","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/consolidation-in-business-travel-whats-next\/","title":{"rendered":"Consolidation dans les voyages d&#039;affaires\u00a0: quelle est la prochaine \u00e9tape\u00a0?"},"content":{"rendered":"<p>Au cours des derni\u00e8res ann\u00e9es, il y a eu un nombre important de consolidations dans tous les segments de l&#039;industrie du voyage. Alors que les fusions et acquisitions de certaines des marques les plus connues dans les secteurs du transport a\u00e9rien, de l&#039;h\u00e9bergement et du transport terrestre se poursuivent \u00e0 un rythme rapide, la convention GBTA 2016 a pr\u00e9sent\u00e9 un <a href=\"http:\/\/convention.gbta.org\/Speakers\/ImpactofConsolidation\" target=\"_blank\" rel=\"noopener\">Table ronde sur la sc\u00e8ne centrale sur le th\u00e8me de la consolidation<\/a> avec certains des experts les plus connus dans le domaine.<\/p>\n<p>Mod\u00e9r\u00e9 par Guy Langford, vice-pr\u00e9sident, leader am\u00e9ricain du voyage, de l&#039;h\u00f4tellerie et des loisirs (&quot;THL&quot;), Deloitte &amp; Touche LLP, le panel \u00e9tait compos\u00e9 de Reggie Aggarwal, PDG et fondateur de Cvent\u00a0; Dara Khosrowshahi Pr\u00e9sidente et PDG, Expedia, Inc., et\u00a0; Kevin Frid, COO d&#039;Accor Hotels. Le panel a apport\u00e9 des perspectives uniques \u00e0 une discussion extr\u00eamement opportune et pertinente. Cvent est en cours d&#039;acquisition, Expedia est devenue l&#039;une des plus grandes agences de voyages au monde gr\u00e2ce \u00e0 des acquisitions, et Accor Hotels a r\u00e9cemment finalis\u00e9 une acquisition. Compte tenu de ces ant\u00e9c\u00e9dents dans les industries du voyage, la conversation a fourni une clart\u00e9 et un aper\u00e7u indispensables de l&#039;un des principaux moteurs qui fa\u00e7onnent l&#039;industrie du voyage d&#039;aujourd&#039;hui.<\/p>\n<p>Il a \u00e9t\u00e9 convenu que la mise en place d&#039;une strat\u00e9gie efficace doit guider le processus de fusions ou d&#039;acquisitions r\u00e9ussies. Si la consolidation n&#039;est pas strat\u00e9gique, elle peut \u00e9chouer. Selon Kevin Frid d&#039;Accor, \u00ab la strat\u00e9gie, lorsqu&#039;elle est bien men\u00e9e, ne change pas grand-chose, mais peut \u00eatre modifi\u00e9e. Les conditions \u00e9conomiques changent constamment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2087\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/07\/Merger-Frida-1024x768.jpg\" alt=\"Merger Frida\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Le pr\u00e9sident et chef de la direction d&#039;Expedia, Dara Khosrowshahi, a soulign\u00e9 le paysage d&#039;emprunt unique qui existe actuellement - d\u00e9clarant qu &#039;\u00ab\u00e0 l&#039;heure actuelle, les banques centrales r\u00e9duisent le co\u00fbt d&#039;emprunt \u00e0 un point tel que maintenant un oiseau dans la main vaut un oiseau dans la brousse et les gens sont plonger dans la brousse pour ramasser des oiseaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2086\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/07\/Merger-Dara-1024x768.jpg\" alt=\"Merger Dara\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Du point de vue d&#039;une entreprise en cours d&#039;acquisition, Reggie Aggarwal de Cvent a d\u00e9clar\u00e9 que &quot;si vous \u00eates l&#039;entreprise acqu\u00e9reuse, la strat\u00e9gie est la chose la plus importante, mais si vous \u00eates en cours d&#039;acquisition, le facteur d\u00e9terminant est le prix&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2088\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/07\/Merger-Reggie-1024x768.jpg\" alt=\"Merger Reggie\" width=\"1024\" height=\"768\" \/><\/p>\n<p>La conversation s&#039;est d\u00e9plac\u00e9e vers les sujets br\u00fblants de l&#039;\u00e9volutivit\u00e9, de la technologie et s&#039;il est encore possible de \u00ab poss\u00e9der le client \u00bb. En ce qui concerne l&#039;\u00e9volutivit\u00e9, Frid d&#039;Accor consid\u00e8re l&#039;\u00e9volutivit\u00e9 comme intrins\u00e8quement li\u00e9e \u00e0 la strat\u00e9gie. \u00c0 propos de la r\u00e9cente fusion, \u00ab nous voulions une plus grande empreinte dans l&#039;espace du luxe et sur les march\u00e9s am\u00e9ricains, mais la r\u00e9alit\u00e9 est que les marques ne peuvent pas \u00e9voluer pour d\u00e9terminer un prix. Les marques ne peuvent que fournir une proposition de valeur \u00e0 leurs clients.\u00a0\u00bb<\/p>\n<p>Alors que les trois pan\u00e9listes avaient des perspectives uniques sur le paysage actuel de la consolidation, ils \u00e9taient d&#039;accord sur le fait qu&#039;il n&#039;est plus possible de \u00ab poss\u00e9der le client \u00bb, car le jeune voyageur avis\u00e9 d&#039;aujourd&#039;hui est r\u00e9fractaire \u00e0 de telles notions. Il est possible, selon Khosrowshahi et Aggarawl, de s&#039;appuyer sur la technologie pour interagir avec le client et att\u00e9nuer les points douloureux.<\/p>\n<p>Le panel a convenu que de telles utilisations de la technologie continueront de stimuler les fusions et acquisitions dans l&#039;industrie du voyage dans un avenir pr\u00e9visible. A d\u00e9clar\u00e9 Aggarawl, &quot;Il y a tellement de technologies cool qui sortent de l&#039;industrie du voyage maintenant, et de nombreuses agences de voyages se consid\u00e8rent d\u00e9sormais comme des entreprises technologiques.&quot;<\/p>\n<p>Avec une d\u00e9pendance saine et solide \u00e0 l&#039;\u00e9gard de la technologie, ainsi qu&#039;un environnement continu de faibles emprunts et un acc\u00e8s facile au capital, la consolidation continuera d&#039;\u00eatre l&#039;un des principaux moteurs, sinon le principal, qui fa\u00e7onnera le paysage des voyages d&#039;affaires pour les ann\u00e9es \u00e0 venir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Au cours des derni\u00e8res ann\u00e9es, il y a eu un nombre important de consolidations dans tous les segments de l&#039;industrie du voyage. Alors que les fusions et acquisitions de certaines des marques les plus connues dans les secteurs du transport a\u00e9rien, de l&#039;h\u00e9bergement et du transport terrestre se poursuivent \u00e0 un rythme rapide, la convention GBTA 2016 a pr\u00e9sent\u00e9 une table ronde sur la\u2026<\/p>","protected":false},"author":25,"featured_media":1168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[460,752,48,753,754,755,104,756,215],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-accor","tag-acquisitions","tag-business-travel","tag-cvent","tag-deloitte","tag-expedia","tag-industry","tag-ma","tag-mergers"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Merger-1-1024x768.jpg",1024,768,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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