{"id":1200,"date":"2022-07-20T09:45:45","date_gmt":"2022-07-20T13:45:45","guid":{"rendered":"https:\/\/gbta.org\/using-social-media-during-business-travel-how-much-sharing-is-going-on\/"},"modified":"2022-08-11T11:33:33","modified_gmt":"2022-08-11T15:33:33","slug":"using-social-media-during-business-travel-how-much-sharing-is-going-on","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/using-social-media-during-business-travel-how-much-sharing-is-going-on\/","title":{"rendered":"Utiliser les m\u00e9dias sociaux pendant les voyages d&#039;affaires\u00a0: combien de partage se passe-t-il\u00a0?"},"content":{"rendered":"<p>En quelques ann\u00e9es seulement, les m\u00e9dias sociaux sont pass\u00e9s du domaine de quelques techniciens et \u00e9tudiants \u00e0 l&#039;une des principales voies que les gens utilisent pour communiquer entre eux. En effet, pour certains, c&#039;est devenu un truisme que \u00ab si ce n&#039;est pas sur les r\u00e9seaux sociaux, \u00e7a ne s&#039;est pas produit \u00bb. Compte tenu de la pr\u00e9valence des m\u00e9dias sociaux aujourd&#039;hui, il va de soi que les voyageurs d&#039;affaires partageraient des mises \u00e0 jour de leurs exp\u00e9riences sur la route. Une nouvelle enqu\u00eate, <a href=\"https:\/\/gbta.org\/fr\/foundation\/pressreleases\/Pages\/rls_063016.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\"><em>Le voyageur d&#039;affaires num\u00e9rique\u00a0: une enqu\u00eate aupr\u00e8s des voyageurs d&#039;affaires en Am\u00e9rique du Nord, en Allemagne, en Italie, en Espagne et dans les pays nordiques<\/em><\/a><em>, <\/em>sponsoris\u00e9 par Sabre, cependant, a constat\u00e9 que les voyageurs d&#039;affaires n&#039;utilisaient pas autant les m\u00e9dias sociaux que la population en g\u00e9n\u00e9ral.<\/p>\n<p>Malgr\u00e9 la pr\u00e9valence des m\u00e9dias sociaux, les voyageurs d&#039;affaires ne les utilisent pas fr\u00e9quemment pour partager leurs exp\u00e9riences en voyage. Dans chaque pays \u00e9tudi\u00e9, seulement environ un tiers des voyageurs ou moins l&#039;utilisent \u00ab souvent \u00bb ou \u00ab toujours \u00bb pour partager leurs exp\u00e9riences. Un autre cinqui\u00e8me \u00e0 un tiers dans chaque pays l&#039;utilisent \u00ab parfois \u00bb pour partager leurs exp\u00e9riences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2215\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/08\/Sabre-Bog-Pic-New.png\" alt=\"Sabre Bog Pic New\" width=\"532\" height=\"621\" \/><\/p>\n<p>Les voyageurs qui partagent au moins parfois leurs exp\u00e9riences ont \u00e9t\u00e9 interrog\u00e9s sur les exp\u00e9riences qu&#039;ils partagent via les plateformes sociales. La grande majorit\u00e9 a donn\u00e9 des r\u00e9ponses non li\u00e9es au travail, telles que des critiques de compagnies a\u00e9riennes ou d&#039;h\u00f4tels ou des photos d&#039;attractions locales. Cependant, ces chiffres masquent des diff\u00e9rences d&#039;\u00e2ge importantes. Dans tous les pays \u00e9tudi\u00e9s, les Millennials sont les plus susceptibles de partager \u00ab\u00a0souvent\u00a0\u00bb ou \u00ab\u00a0toujours\u00a0\u00bb leurs exp\u00e9riences sur les r\u00e9seaux sociaux lors de voyages d&#039;affaires. Aux \u00c9tats-Unis, par exemple, 57\u00a0% des Millennials partagent les exp\u00e9riences de leurs voyages d&#039;affaires sur les r\u00e9seaux sociaux, alors que seulement 31\u00a0% de la g\u00e9n\u00e9ration X et 16\u00a0% des baby-boomers le font.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2214\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/08\/Sabre-Blog-Pic-New-2.png\" alt=\"Sabre Blog Pic New 2\" width=\"634\" height=\"551\" \/><\/p>\n<p>Bien que les m\u00e9dias sociaux ne jouent actuellement pas un r\u00f4le important dans les voyages d&#039;affaires en g\u00e9n\u00e9ral, \u00e9tant donn\u00e9 que le nombre de baby-boomers prend sa retraite et quitte le march\u00e9 du travail et que le nombre de mill\u00e9niaux augmente \u00e0 mesure qu&#039;ils continuent d&#039;entrer sur le march\u00e9 du travail, les m\u00e9dias sociaux sont susceptibles de devenir beaucoup plus r\u00e9pandus. composante de l&#039;exp\u00e9rience de voyage d&#039;affaires.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En quelques ann\u00e9es seulement, les m\u00e9dias sociaux sont pass\u00e9s du domaine de quelques techniciens et \u00e9tudiants \u00e0 l&#039;une des principales voies que les gens utilisent pour communiquer entre eux. En effet, pour certains, c&#039;est devenu un truisme que \u00ab si ce n&#039;est pas sur les r\u00e9seaux sociaux, \u00e7a ne s&#039;est pas produit \u00bb. Compte tenu des r\u00e9seaux sociaux\u2026<\/p>","protected":false},"author":25,"featured_media":1180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[48,303,778,274,500],"class_list":["post-1200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-business-travel","tag-business-traveler","tag-digital","tag-sabre","tag-social-media"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/MobileBookingImage-1024x683.jpg",1024,683,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":967,"filter":"raw","cat_ID":37,"category_count":967,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0}],"tag_info":[{"term_id":48,"name":"business travel","slug":"business-travel","term_group":0,"term_taxonomy_id":48,"taxonomy":"post_tag","description":"","parent":0,"count":418,"filter":"raw"},{"term_id":303,"name":"business traveler","slug":"business-traveler","term_group":0,"term_taxonomy_id":303,"taxonomy":"post_tag","description":"","parent":0,"count":18,"filter":"raw"},{"term_id":778,"name":"digital","slug":"digital","term_group":0,"term_taxonomy_id":778,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":274,"name":"Sabre","slug":"sabre","term_group":0,"term_taxonomy_id":274,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":500,"name":"social media","slug":"social-media","term_group":0,"term_taxonomy_id":500,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"}],"taxonomy_info":{"category":[{"value":37,"label":"Research and Travel Trends"}],"post_tag":[{"value":48,"label":"business travel"},{"value":303,"label":"business traveler"},{"value":778,"label":"digital"},{"value":274,"label":"Sabre"},{"value":500,"label":"social media"}]},"featured_image_src":"https:\/\/gbta.org\/wp-content\/uploads\/MobileBookingImage.jpg","featured_image_src_square":"https:\/\/gbta.org\/wp-content\/uploads\/MobileBookingImage.jpg","mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info","featured_image_src","featured_image_src_square"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media\/1180"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}