{"id":1207,"date":"2022-07-20T09:46:09","date_gmt":"2022-07-20T13:46:09","guid":{"rendered":"https:\/\/gbta.org\/smart-data-not-big-data\/"},"modified":"2022-08-11T11:33:33","modified_gmt":"2022-08-11T15:33:33","slug":"smart-data-not-big-data","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/smart-data-not-big-data\/","title":{"rendered":"Des donn\u00e9es intelligentes, pas des m\u00e9gadonn\u00e9es"},"content":{"rendered":"<p>Dans un <em><a href=\"http:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/08\/25\/the-most-practical-big-data-use-cases-of-2016\/#63f964475336\" target=\"_blank\" rel=\"noopener\">Forbes <\/a><\/em><a href=\"http:\/\/www.forbes.com\/sites\/bernardmarr\/2016\/08\/25\/the-most-practical-big-data-use-cases-of-2016\/#63f964475336\" target=\"_blank\" rel=\"noopener\">article<\/a> aujourd&#039;hui, auteur et <em>Forbes<\/em> Le contributeur Bernard Marr a \u00e9crit : \u00ab Le Big Data est sexy. Les data scientists sont actuellement les licornes du march\u00e9 du travail. Certains jours, nous avons l\u2019impression de vivre \u00e0 la limite d\u2019un avenir utopique de science-fiction. Mais mis \u00e0 part les licornes et la science-fiction, pour les entreprises, la mise en \u0153uvre d\u2019une strat\u00e9gie Big Data doit \u00eatre plus que sexy : elle doit \u00eatre pratique.<\/p>\n<p>Lors du congr\u00e8s 2016, le directeur ex\u00e9cutif et directeur de l&#039;exploitation de la GBTA, Mike McCormick, s&#039;est entretenu avec le pr\u00e9sident de Travel Leaders, David Holyoke, au studio de diffusion de la GBTA. David a partag\u00e9 ses id\u00e9es sur la fa\u00e7on de repousser les limites de l&#039;industrie du voyage, en alliant service et technologie et, bien s\u00fbr, donn\u00e9es et analyses.<\/p>\n<p>&quot;Certaines personnes disent <em>Big Data<\/em>, nous aimons en parler <em>donn\u00e9es intelligentes \u00bb, <\/em>David a d\u00e9clar\u00e9 lors de l\u2019entretien. \u00ab\u00a0Il s&#039;agit d&#039;adopter les donn\u00e9es d&#039;un point de vue analytique comportemental, de comprendre pourquoi des d\u00e9cisions ont \u00e9t\u00e9 prises \u2013 bonnes, mauvaises ou indiff\u00e9rentes \u2013 et quel est leur impact sur un programme, et de progresser \u00e0 partir de l\u00e0.\u00a0\u00bb<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/cJvz3nCcy-Y?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>V\u00e9rifier\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\" target=\"_blank\" rel=\"noopener\">Cha\u00eene YouTube de GBTA\u00a0<\/a>pour encore plus d&#039;informations et d&#039;interviews de Broadcast Studio sur le congr\u00e8s de cette ann\u00e9e. *Travel Leaders Corporate a sponsoris\u00e9 le studio de diffusion GBTA 2016.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans un article de Forbes aujourd&#039;hui, l&#039;auteur et contributeur de Forbes Bernard Marr a \u00e9crit : \u00ab Le Big Data est sexy. Les data scientists sont actuellement les licornes du march\u00e9 du travail. Certains jours, on a l&#039;impression de vivre au bord d&#039;un avenir utopique de science-fiction. Mais mis \u00e0 part les licornes et la science-fiction, pour les entreprises, mettre en \u0153uvre quelque chose\u2026<\/p>","protected":false},"author":25,"featured_media":1208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[782,577,48,278,39,783,576,784],"class_list":["post-1207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-analytics","tag-big-data","tag-business-travel","tag-data","tag-gbta-convention","tag-smart-data","tag-travel-industry","tag-travel-leaders-corporate"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Big-Data-1024x780.jpg",1024,780,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research 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