{"id":1231,"date":"2022-07-20T09:46:48","date_gmt":"2022-07-20T13:46:48","guid":{"rendered":"https:\/\/gbta.org\/setting-a-clear-mobile-travel-strategy\/"},"modified":"2022-08-11T11:33:35","modified_gmt":"2022-08-11T15:33:35","slug":"setting-a-clear-mobile-travel-strategy","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/setting-a-clear-mobile-travel-strategy\/","title":{"rendered":"\u00c9tablir une strat\u00e9gie de voyage mobile claire"},"content":{"rendered":"<p>T\u00e9l\u00e9chargez notre nouvelle application, suivez-nous sur les r\u00e9seaux sociaux, abonnez-vous pour les derni\u00e8res mises \u00e0 jour et n&#039;oubliez pas d&#039;activer vos notifications push\u00a0! Avec autant de moyens de se connecter, le mobile devient de plus en plus pertinent dans le monde des affaires, et les professionnels du voyage commencent \u00e0 \u00e9valuer leurs strat\u00e9gies de voyage mobile, ou plut\u00f4t leur absence.<\/p>\n<p>Afin de sensibiliser les organisations aux meilleures pratiques pour une mise en \u0153uvre r\u00e9ussie d&#039;une strat\u00e9gie de voyage mobile, la Fondation GBTA et la Carlson Family Foundation ont organis\u00e9 un webinaire intitul\u00e9 <em>Un effet mobile\u00a0: programmes de voyage et d\u00e9finition d&#039;une strat\u00e9gie mobile claire<\/em>.<\/p>\n<p>Dominique Betancourt, responsable des donn\u00e9es pour les Am\u00e9riques de CWT Solutions Group, et Monica Sanchez, directrice de la recherche de la Fondation GBTA, ont expliqu\u00e9 comment les entreprises peuvent commencer \u00e0 mettre en place une strat\u00e9gie de voyage mobile holistique, notamment en reconnaissant les processus d\u00e9j\u00e0 utilis\u00e9s et en identifiant les d\u00e9partements impliqu\u00e9s dans la prise de d\u00e9cision en mati\u00e8re de politique mobile. , et en examinant les limites.<\/p>\n<p>Une strat\u00e9gie de voyage mobile est plus qu&#039;une simple application : les entreprises doivent examiner de mani\u00e8re globale comment les \u00e9l\u00e9ments de leur programme peuvent s&#039;articuler dans l&#039;environnement mobile et favoriser l&#039;engagement et la conformit\u00e9. Une \u00e9tude r\u00e9cente de la Fondation GBTA et de la Carlson Family Foundation r\u00e9v\u00e8le <a href=\"http:\/\/blog.gbta.org\/2016\/08\/25\/moving-beyond-apps-making-mobile-more-strategic\/\">seul un tiers des programmes de voyage ont mis en \u0153uvre une strat\u00e9gie mobile<\/a>.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2328\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP.png\" alt=\"mobiletravelstrategybp\" width=\"745\" height=\"506\" \/><\/a><\/p>\n<p>Betancourt et Sanchez ont partag\u00e9 d&#039;autres conclusions de l&#039;\u00e9tude, notamment les raisons pour lesquelles les programmes de voyage manquent de strat\u00e9gies mobiles, les opportunit\u00e9s et les d\u00e9fis li\u00e9s \u00e0 la mise en \u0153uvre, les types d&#039;applications et la mani\u00e8re dont elles peuvent \u00eatre utilis\u00e9es, et bien plus encore.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2329\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/09\/MobileTravelStrategyBP2.png\" alt=\"mobiletravelstrategybp2\" width=\"1034\" height=\"535\" \/><\/a><\/p>\n<p>Le webinaire peut \u00eatre consult\u00e9 <a href=\"https:\/\/hub.gbta.org\/groups\/reviews\/item\/20\/11\/2388\">ici<\/a>.<\/p>\n<p>Vous voulez plus de webinaires ? En voici quelques-uns au coin de la rue\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/pages\/16dl0927.aspx\/\">Analyse comparative de votre programme de gestion des risques : assurance voyage et services d&#039;assistance (mardi 27 septembre \u2013 14 h 00 HE)<\/a><\/li>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/16DL0928.aspx\/\">Replay : Tendances des voyages d&#039;affaires dans le monde entier (mercredi 28 septembre \u2013 16h00 AEST)<\/a><\/li>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/16DL0929.aspx\/\">Apprenez-en davantage sur le NOUVEAU formulaire de demande de propositions pour la location de voitures (jeudi 29 septembre \u2013 14 h HE)<\/a><\/li>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/pages\/16dl1004.aspx\/\">Rediffusion : GBTA BTI\u2122 Outlook H1 2016\u00a0: Inde (mardi 4 octobre - 15 h 00, heure normale de l&#039;Inde)<\/a><\/li>\n<\/ul>\n<p>Le programme complet des webinaires est disponible\u00a0<a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/Webinars.aspx\/\">ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9chargez notre nouvelle application, suivez-nous sur les r\u00e9seaux sociaux, abonnez-vous pour les derni\u00e8res mises \u00e0 jour et n&#039;oubliez pas d&#039;activer vos notifications push\u00a0! Avec autant de fa\u00e7ons de se connecter, le mobile devient de plus en plus pertinent dans l&#039;espace d&#039;entreprise, et les professionnels du voyage commencent \u00e0 \u00e9valuer leurs strat\u00e9gies de voyage mobile, ou leur absence. Pour sensibiliser les organisations\u2026<\/p>","protected":false},"author":25,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37],"tags":[802,628,803,804],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-and-travel-trends","tag-carlson-family-foundation","tag-mobile-technology","tag-mobile-travel-strategy","tag-travel-professionals"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_73677999_Subscription_Monthly_M-1024x590.jpg",1024,590,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0}],"tag_info":[{"term_id":802,"name":"Carlson Family Foundation","slug":"carlson-family-foundation","term_group":0,"term_taxonomy_id":802,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":628,"name":"mobile technology","slug":"mobile-technology","term_group":0,"term_taxonomy_id":628,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":803,"name":"mobile travel strategy","slug":"mobile-travel-strategy","term_group":0,"term_taxonomy_id":803,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":804,"name":"travel professionals","slug":"travel-professionals","term_group":0,"term_taxonomy_id":804,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"taxonomy_info":{"category":[{"value":37,"label":"Research and Travel Trends"}],"post_tag":[{"value":802,"label":"Carlson Family Foundation"},{"value":628,"label":"mobile technology"},{"value":803,"label":"mobile travel strategy"},{"value":804,"label":"travel professionals"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}