{"id":1319,"date":"2022-07-20T09:50:16","date_gmt":"2022-07-20T13:50:16","guid":{"rendered":"https:\/\/gbta.org\/the-future-of-marriotts-brands\/"},"modified":"2022-08-11T11:33:40","modified_gmt":"2022-08-11T15:33:40","slug":"the-future-of-marriotts-brands","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/the-future-of-marriotts-brands\/","title":{"rendered":"L&#039;avenir des marques Marriott"},"content":{"rendered":"<p>Il y a quelques mois, Marriott International est devenue la plus grande cha\u00eene h\u00f4teli\u00e8re au monde apr\u00e8s avoir finalis\u00e9 l&#039;acquisition de Starwood Hotels &amp; Resorts pour $13 milliards. Avec 30 marques d\u00e9sormais regroup\u00e9es sous un m\u00eame toit, de nombreuses sp\u00e9culations ont eu lieu sur le projet de Marriott de toutes les g\u00e9rer.<\/p>\n<p>Pendant le week-end de Thanksgiving, <a href=\"https:\/\/skift.com\/2016\/11\/28\/marriott-divides-its-30-brands-into-two-categories-classic-or-distinctive\/\">Marriott a commenc\u00e9 \u00e0 mettre en \u0153uvre une strat\u00e9gie dans laquelle elle diff\u00e9rencie les marques selon qu&#039;elles sont \u00ab classiques \u00bb ou \u00ab distinctives \u00bb.<\/a>\u00a0La cha\u00eene h\u00f4teli\u00e8re a \u00e9galement commenc\u00e9 \u00e0 regrouper les h\u00f4tels en cat\u00e9gories telles que le luxe, le premium et les s\u00e9jours plus longs. Le PDG de Marriott, Arne Sorenson, a annonc\u00e9 que les 30 marques devraient rester en place.<\/p>\n<figure id=\"attachment_2605\" aria-describedby=\"caption-attachment-2605\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/11\/Marriott_brands.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2605 size-full\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2016\/11\/Marriott_brands.png\" alt=\"marriott_brands\" width=\"1024\" height=\"715\" \/><\/a><figcaption id=\"caption-attachment-2605\" class=\"wp-caption-text\"><em>\u00a0Image gracieuset\u00e9 de Marriott<\/em><\/figcaption><\/figure>\n<p>En juillet, Brian King de Marriott s&#039;est entretenu avec Caitlin Gomez de GBTA dans notre studio de diffusion de la convention GBTA. Les deux hommes ont discut\u00e9 de la mani\u00e8re dont Marriott accueille l&#039;innovation, ainsi que des plus grands d\u00e9fis auxquels l&#039;industrie sera confront\u00e9e au cours de l&#039;ann\u00e9e \u00e0 venir. King a expliqu\u00e9 comment l&#039;introduction de nouvelles offres \u00e0 l&#039;\u00e9chelle mondiale contribue \u00e0 un march\u00e9 encombr\u00e9 et rend difficile pour les marques de se d\u00e9barrasser de l&#039;encombrement.<\/p>\n<p>Voir la vid\u00e9o compl\u00e8te ici :<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zYBcwJVIvzg?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Visite\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\">Cha\u00eene YouTube de GBTA<\/a>\u00a0pour encore plus de perspicacit\u00e9 et des entrevues en studio de diffusion de la Convention de cette ann\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il y a quelques mois, Marriott International est devenue la plus grande cha\u00eene h\u00f4teli\u00e8re au monde apr\u00e8s avoir conclu une acquisition de $13 milliards de Starwood Hotels &amp; Resorts. Avec 30 marques d\u00e9sormais sous un m\u00eame parapluie, il y a eu beaucoup de sp\u00e9culations sur le plan de Marriott pour les g\u00e9rer toutes. Au cours du week-end de Thanksgiving, Marriott a commenc\u00e9 \u00e0 mettre en \u0153uvre une strat\u00e9gie\u2026<\/p>","protected":false},"author":25,"featured_media":1320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[894,854,39,758,566],"class_list":["post-1319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-brian-king","tag-broadcast-studio","tag-gbta-convention","tag-marriott","tag-starwood"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_19319185_Subscription_Monthly_M-1024x680.jpg",1024,680,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0}],"tag_info":[{"term_id":894,"name":"Brian King","slug":"brian-king","term_group":0,"term_taxonomy_id":894,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":854,"name":"Broadcast Studio","slug":"broadcast-studio","term_group":0,"term_taxonomy_id":854,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":39,"name":"GBTA Convention","slug":"gbta-convention","term_group":0,"term_taxonomy_id":39,"taxonomy":"post_tag","description":"","parent":0,"count":99,"filter":"raw"},{"term_id":758,"name":"Marriott","slug":"marriott","term_group":0,"term_taxonomy_id":758,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":566,"name":"Starwood","slug":"starwood","term_group":0,"term_taxonomy_id":566,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"taxonomy_info":{"category":[{"value":247,"label":"Accommodations"},{"value":37,"label":"Research and Travel Trends"}],"post_tag":[{"value":894,"label":"Brian King"},{"value":854,"label":"Broadcast Studio"},{"value":39,"label":"GBTA Convention"},{"value":758,"label":"Marriott"},{"value":566,"label":"Starwood"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=1319"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media\/1320"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=1319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=1319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=1319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}