{"id":1332,"date":"2022-07-20T09:50:44","date_gmt":"2022-07-20T13:50:44","guid":{"rendered":"https:\/\/gbta.org\/hoteliers-shift-focus-to-china\/"},"modified":"2022-08-11T11:33:41","modified_gmt":"2022-08-11T15:33:41","slug":"hoteliers-shift-focus-to-china","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/hoteliers-shift-focus-to-china\/","title":{"rendered":"Les h\u00f4teliers se tournent vers la Chine"},"content":{"rendered":"<p>Les soci\u00e9t\u00e9s h\u00f4teli\u00e8res comme Marriott International et InterContinental Hotels Group (IHG) se tournent de plus en plus vers les voyageurs chinois en raison de l&#039;essor du march\u00e9 du voyage en Chine, selon <a href=\"https:\/\/www.biv.com\/article\/2016\/12\/tea-and-slippers-hotel-industrys-pursuit-chinese-t\/\">un article r\u00e9cent<\/a> par <em>Affaires Vancouver<\/em>. Ce changement d\u2019orientation a entra\u00een\u00e9 une expansion majeure en Chine, certaines cha\u00eenes h\u00f4teli\u00e8res internationales ayant m\u00eame lanc\u00e9 des marques adapt\u00e9es aux clients chinois. Nos recherches montrent <a href=\"https:\/\/gbta.org\/fr\/foundation\/pressreleases\/Pages\/rls_042116.aspx\/\">La Chine a d\u00e9pass\u00e9 les \u00c9tats-Unis pour devenir le premier march\u00e9 mondial des voyages d&#039;affaires en 2016.<\/a>, avec des d\u00e9penses qui devraient augmenter de 10,1 pour cent pour atteindre $320,7 milliards USD.<\/p>\n<p>Plus t\u00f4t cette ann\u00e9e, dans notre studio de diffusion, Derek DeCross, vice-pr\u00e9sident principal des ventes mondiales d&#039;IHG, a parl\u00e9 \u00e0 Caitlin Gomez de GBTA de l&#039;\u00e9tat actuel du secteur, ainsi que des principales similitudes et diff\u00e9rences entre les secteurs du transport a\u00e9rien et de l&#039;h\u00f4tellerie, sur la base de son exp\u00e9rience dans les deux domaines. . Derek a soulign\u00e9 : \u00ab Nous sommes tr\u00e8s chanceux de travailler dans une industrie o\u00f9 nous r\u00e9duisons la plan\u00e8te, facilitons le commerce, comblons les divisions culturelles et rassemblons les familles. \u00bb<\/p>\n<p>Voir la vid\u00e9o compl\u00e8te ici :<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CYFELdEC69g?list=PLkGxkp3hYZCYyPVEMBihlr-6MReCwMIt7\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Visite\u00a0<a href=\"https:\/\/www.youtube.com\/user\/GBTATV\">Cha\u00eene YouTube de GBTA<\/a>\u00a0pour encore plus de perspicacit\u00e9 et des entrevues en studio de diffusion de la Convention de cette ann\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"<p>Selon un r\u00e9cent article de Business Vancouver, des soci\u00e9t\u00e9s h\u00f4teli\u00e8res telles que Marriott International et InterContinental Hotels Group (IHG) se tournent de plus en plus vers les voyageurs chinois en raison de l&#039;essor du march\u00e9 du voyage en Chine. Ce changement d&#039;orientation a entra\u00een\u00e9 des expansions majeures en Chine, certaines cha\u00eenes h\u00f4teli\u00e8res internationales lan\u00e7ant m\u00eame des marques adapt\u00e9es \u00e0\u2026<\/p>","protected":false},"author":25,"featured_media":1333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,114,37],"tags":[854,181,910,911,912],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-airlines-and-aviation","category-research-and-travel-trends","tag-broadcast-studio","tag-convention","tag-derek-decross","tag-hoteliers","tag-ihg"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_89267774_Subscription_Monthly_M-1024x581.jpg",1024,581,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":114,"name":"Airlines 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