{"id":1357,"date":"2022-07-20T09:51:22","date_gmt":"2022-07-20T13:51:22","guid":{"rendered":"https:\/\/gbta.org\/the-business-travelers-perspective\/"},"modified":"2022-08-11T11:33:43","modified_gmt":"2022-08-11T15:33:43","slug":"the-business-travelers-perspective","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/the-business-travelers-perspective\/","title":{"rendered":"Le point de vue du voyageur d&#039;affaires"},"content":{"rendered":"<p>La perception des voyageurs d&#039;affaires est la r\u00e9alit\u00e9 des voyageurs d&#039;affaires. Quelle que soit la fa\u00e7on dont les professionnels du voyage communiquent leur politique de voyage, la compr\u00e9hension des voyageurs r\u00e8gne en ma\u00eetre. Si votre message ne passe pas, les cons\u00e9quences peuvent \u00eatre d\u00e9sastreuses pour vos voyageurs et votre entreprise.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2017\/01\/GBTA-Webinar-12.08.16_Page_14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2760\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2017\/01\/GBTA-Webinar-12.08.16_Page_14.jpg\" alt=\"GBTA Webinar 12.08.16_Page_14\" width=\"2400\" height=\"1350\" \/><\/a><\/p>\n<p>Il y a quelques mois, <a href=\"https:\/\/gbta.org\/fr\/foundation\/pressreleases\/Pages\/RLS_111516.aspx\/\"><u>La Fondation GBTA a publi\u00e9 une nouvelle \u00e9tude, en partenariat avec HRS, explorant les points de vue des voyageurs d&#039;affaires sur les politiques de voyage de l&#039;entreprise, les taux de conformit\u00e9 et les commodit\u00e9s appr\u00e9ci\u00e9es<\/u><\/a>. GBTA a r\u00e9cemment organis\u00e9 un webinaire intitul\u00e9 <em>Le point de vue du voyageur d&#039;affaires\u00a0: Politique + Pr\u00e9f\u00e9rences<\/em> dans lequel Kate Vasiloff, responsable de la recherche GBTA, a pr\u00e9sent\u00e9 les r\u00e9sultats. Elle a d\u00e9montr\u00e9 comment les lacunes de communication entra\u00eenent des d\u00e9connexions entre les voyageurs et les professionnels du voyage, et, \u00e0 leur tour, de faibles taux de conformit\u00e9 et des cons\u00e9quences financi\u00e8res.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2017\/01\/GBTA-Webinar-12.08.16_Page_09.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2761\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2017\/01\/GBTA-Webinar-12.08.16_Page_09.jpg\" alt=\"GBTA Webinar 12.08.16_Page_09\" width=\"2400\" height=\"1350\" \/><\/a><\/p>\n<p>Kate a \u00e9galement propos\u00e9 une liste de recommandations aux professionnels du voyage pour am\u00e9liorer leurs efforts de communication et accro\u00eetre la conformit\u00e9\u00a0:<\/p>\n<ol>\n<li><strong>Effectuez des audits internes pour d\u00e9terminer les commodit\u00e9s n\u00e9goci\u00e9es que vos voyageurs d&#039;affaires utilisent.<\/strong> Prenez note des commodit\u00e9s sous-utilis\u00e9es et utilisez votre pouvoir de n\u00e9gociation ailleurs.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>Capturez les donn\u00e9es du back-end pour mieux comprendre le comportement des voyageurs.<\/strong> Travaillez avec votre \u00e9quipe financi\u00e8re pour demander aux voyageurs de r\u00e9pertorier les d\u00e9penses d\u00e9taill\u00e9es pour chaque cat\u00e9gorie principale. Par exemple, demandez-leur de d\u00e9composer la cat\u00e9gorie d&#039;h\u00f4tel (petit-d\u00e9jeuner, service de chambre, etc.) pour d\u00e9terminer quels \u00e9l\u00e9ments sont r\u00e9ellement utilis\u00e9s, au lieu de compter sur votre voyageur d&#039;affaires pour fournir un rapport complet sur ce qu&#039;il a fait.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Aidez vos voyageurs \u00e0 faire le bon choix. <\/strong>Un voyageur d&#039;affaires sur cinq (20 %) d\u00e9clare ne pas recevoir de message lors d&#039;une r\u00e9servation non conforme \u00e0 la politique. Configurez des messages et des alertes dans votre outil de r\u00e9servation en ligne pour les informer.<\/li>\n<\/ol>\n<p>Les membres de GBTA peuvent visionner le webinaire dans son int\u00e9gralit\u00e9 <a href=\"https:\/\/hub.gbta.org\/groups\/resources\/20\">via le Hub.<\/a> Ces sessions arrivent \u00e0 grands pas :<\/p>\n<ul>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/17dl0126.aspx\/\">Quelle est la maturit\u00e9 technologique de votre programme de voyage\u00a0?<\/a> (Jeudi 26 janvier \u2013 14 h 00 HE)<\/li>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/17DL0222.aspx\/\">Les bases \u00e9prouv\u00e9es des salons professionnels n&#039;ont pas chang\u00e9\u2026 Apprenez \u00e0 les optimiser au mieux pour qu&#039;elles fonctionnent pour vous\u00a0!<\/a> (mercredi 22 f\u00e9vrier \u2013 14 h 00 HE)<\/li>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/17dl0223.aspx\/\">GBTA New Resource Tools - Managed Travel Index\u00ae et durabilit\u00e9 dans l&#039;auto-\u00e9valuation des voyages<\/a> (Jeudi 23 f\u00e9vrier \u2013 14 h 00 HE)<\/li>\n<li><a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/17dl0316.aspx\/\">Facturation de l&#039;h\u00f4tel - Opportunit\u00e9s et avancement<\/a> (Jeudi 16 mars \u2013 14 h 00 HE)<\/li>\n<\/ul>\n<p>Le programme complet des webinaires est disponible <a href=\"https:\/\/gbta.org\/fr\/Education\/Pages\/Webinars.aspx\/\">ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La perception des voyageurs d&#039;affaires est la r\u00e9alit\u00e9 des voyageurs d&#039;affaires. Quelle que soit la fa\u00e7on dont les professionnels du voyage communiquent leur politique de voyage, la compr\u00e9hension des voyageurs r\u00e8gne en ma\u00eetre. Si votre message ne passe pas, les cons\u00e9quences peuvent \u00eatre d\u00e9sastreuses pour vos voyageurs et votre entreprise. Il y a quelques mois, la Fondation GBTA a publi\u00e9 une nouvelle \u00e9tude, en partenariat avec HRS, explorant les affaires\u2026<\/p>","protected":false},"author":25,"featured_media":1358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[79],"tags":[583,342,868],"class_list":["post-1357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-safety-and-security","tag-hrs","tag-travel-policy","tag-webinars"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_100146281_Subscription_Monthly_M-1024x682.jpg",1024,682,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":79,"name":"Safety and Security","slug":"safety-and-security","term_group":0,"term_taxonomy_id":79,"taxonomy":"category","description":"","parent":0,"count":237,"filter":"raw","cat_ID":79,"category_count":237,"category_description":"","cat_name":"Safety and Security","category_nicename":"safety-and-security","category_parent":0}],"tag_info":[{"term_id":583,"name":"HRS","slug":"hrs","term_group":0,"term_taxonomy_id":583,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":342,"name":"travel policy","slug":"travel-policy","term_group":0,"term_taxonomy_id":342,"taxonomy":"post_tag","description":"","parent":0,"count":24,"filter":"raw"},{"term_id":868,"name":"Webinars","slug":"webinars","term_group":0,"term_taxonomy_id":868,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"taxonomy_info":{"category":[{"value":79,"label":"Safety and Security"}],"post_tag":[{"value":583,"label":"HRS"},{"value":342,"label":"travel policy"},{"value":868,"label":"Webinars"}]},"featured_image_src":"https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_100146281_Subscription_Monthly_M.jpg","featured_image_src_square":"https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_100146281_Subscription_Monthly_M.jpg","mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info","featured_image_src","featured_image_src_square"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media\/1358"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}