![\"\"](\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2017\/06\/Chart.png\")
<\/a><\/p>\nLes voyageurs tiennent-ils compte des m\u00eames facteurs dans le choix d'un h\u00e9bergement bleisure que dans le cadre d'un voyage d'affaires uniquement\u00a0? Examinons de plus pr\u00e8s le processus de prise de d\u00e9cision de ces voyageurs\u00a0:<\/p>\n
Facteur de d\u00e9cision #1-Prix<\/strong><\/p>\n Il n'est pas surprenant que le prix de l'h\u00e9bergement ait une incidence sur le fait que les voyageurs changent ou non d'emplacement. 48% des personnes qui s\u00e9journent dans le m\u00eame h\u00f4tel pour affaires et loisirs citent le prix comme l'une des raisons. Cela peut entra\u00eener des \u00e9conomies pour l'entreprise, si les voyageurs utilisent un h\u00f4tel abordable pour les deux r\u00e9servations.<\/p>\n Le prix a m\u00eame le potentiel d'avoir un impact important sur la d\u00e9cision initiale de prolonger un voyage pour commencer. Selon l'\u00e9tude, 93\u00a0% des voyageurs bleisure sont susceptibles de prolonger leur voyage s'ils b\u00e9n\u00e9ficient d'un tarif r\u00e9duit le week-end \u00e0 l'h\u00f4tel et 88\u00a0% affirment qu'une r\u00e9duction influencera leur d\u00e9cision de choisir un h\u00f4tel plut\u00f4t qu'un autre.<\/p>\n Facteur de d\u00e9cision #2-Programme de fid\u00e9lit\u00e9\/r\u00e9compenses<\/strong><\/p>\n Un autre facteur cl\u00e9 est la possibilit\u00e9 de gagner ou d'utiliser des points d'un programme de fid\u00e9lit\u00e9 h\u00f4telier dont ils sont membres. En fin de compte, cela peut influencer les voyageurs dans les deux sens selon que l'h\u00f4tel r\u00e9serv\u00e9 pour le voyage participe ou non \u00e0 leur programme de fid\u00e9lit\u00e9. Un tiers des personnes interrog\u00e9es ont cit\u00e9 cela comme une raison de rester<\/em> dans un h\u00f4tel, tandis qu'un quart ont indiqu\u00e9 que les programmes de fid\u00e9lisation sont une raison pour laquelle ils sont pass\u00e9s \u00e0 un diff\u00e9rent <\/em>H\u00f4tel.<\/p>\n Cela ouvre une excellente opportunit\u00e9 pour les entreprises de commercialiser leurs h\u00f4tels pr\u00e9f\u00e9r\u00e9s aupr\u00e8s de leurs employ\u00e9s, car la plupart des cha\u00eenes proposent des programmes de fid\u00e9lit\u00e9 et peuvent tout simplement ne pas en faire la promotion. Encourager les employ\u00e9s \u00e0 s'inscrire \u00e0 ces programmes d\u00e8s le d\u00e9part peut augmenter la probabilit\u00e9 qu'ils r\u00e9servent un s\u00e9jour dans les propri\u00e9t\u00e9s pr\u00e9f\u00e9r\u00e9es de l'entreprise.<\/p>\n Facteur de d\u00e9cision #3-Commodit\u00e9s<\/strong><\/p>\n Certains voyageurs peuvent \u00e9galement vouloir changer (ou conserver) leur type de chambre, leurs options de restauration ou d'autres \u00e9quipements tels qu'une piscine ou une vue magnifique. Les avantages les plus populaires qui influencent les d\u00e9cisions des voyageurs sont les chambres, \u00e0 72 %, et les options de restauration, \u00e0 71 %.<\/p>\n Alors, comment les entreprises peuvent-elles tirer le meilleur parti de ce processus ? Une majorit\u00e9 \u00e9crasante de voyageurs d'affaires (82 %) s\u00e9journent au m\u00eame endroit pour la partie affaires et loisirs de leur s\u00e9jour. Les programmes de voyage peuvent prendre des mesures pour motiver les employ\u00e9s \u00e0 s\u00e9journer dans les h\u00f4tels pr\u00e9f\u00e9r\u00e9s de l'entreprise pendant les voyages de loisirs en informant leurs employ\u00e9s de leurs cha\u00eenes pr\u00e9f\u00e9r\u00e9es, en les encourageant \u00e0 s'inscrire \u00e0 des programmes de fid\u00e9lit\u00e9 pour ces cha\u00eenes pr\u00e9f\u00e9r\u00e9es et, si possible, en les aidant \u00e0 b\u00e9n\u00e9ficier d'un tarif d'entreprise prolong\u00e9. .<\/p>\n En fin de compte, il est important pour les entreprises de peser les co\u00fbts et les avantages d'autoriser ou d'encourager les employ\u00e9s \u00e0 r\u00e9server des voyages de loisirs aupr\u00e8s de fournisseurs sp\u00e9cifiques ou via des canaux sp\u00e9cifiques et de d\u00e9cider ce qui fonctionne le mieux pour leur programme de voyage.<\/p>\n Restez \u00e0 l'\u00e9coute du blog GBTA pour en savoir plus sur l'\u00e9tude Bleisure de la GBTA Foundation en partenariat avec Hilton.<\/p>","protected":false},"excerpt":{"rendered":" *Pour mieux comprendre ce qu'est un voyageur de bleisure, jetez un \u0153il \u00e0 notre premier article de cette s\u00e9rie, "Asseyez-vous, d\u00e9tendez-vous et restez un moment\u00a0: un guide rapide pour les voyageurs de bleisure". Apr\u00e8s que quelqu'un ait d\u00e9cid\u00e9 de prolonger son voyage de travail en voyage de loisirs, il a encore une question \u00e0 r\u00e9pondre : restera-t-il\u2026<\/p>","protected":false},"author":25,"featured_media":1409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[485,1022,48,49,165,249,250,1023,301],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-bleisure","tag-bleisure-travel","tag-business-travel","tag-gbta","tag-gbta-foundation","tag-hilton","tag-hotels","tag-lodging","tag-poll"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Fotolia_47121566_Subscription_Monthly_M-1024x682.jpg",1024,682,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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