{"id":1462,"date":"2022-07-20T09:52:47","date_gmt":"2022-07-20T13:52:47","guid":{"rendered":"https:\/\/gbta.org\/a-look-at-the-future-of-lodging\/"},"modified":"2022-08-11T11:33:52","modified_gmt":"2022-08-11T15:33:52","slug":"a-look-at-the-future-of-lodging","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/a-look-at-the-future-of-lodging\/","title":{"rendered":"Un regard sur l'avenir de l'h\u00e9bergement"},"content":{"rendered":"

Avec la croissance de la plateforme de partage de logements Airbnb, les cha\u00eenes h\u00f4teli\u00e8res traditionnelles ont d\u00fb prendre du recul et red\u00e9couvrir ce qui les rend uniques. C'\u00e9tait le sujet de conversation \u00e0 Panel d'h\u00e9bergement de la GBTA Convention 2017<\/a>, anim\u00e9 par Richard Quest de CNN.<\/p>\n

\"\"<\/p>\n

Les h\u00f4teliers \u00e9taient repr\u00e9sent\u00e9s par le vice-pr\u00e9sident principal des ventes mondiales d'AccorHotels, Markus Keller, et le CCO de NH Hotel Groups, Fernando Vives. David Holyoke, responsable des voyages d'affaires pour Airbnb, a parl\u00e9 de l'industrie du partage de logement en pleine expansion. Le panel a commenc\u00e9 avec toutes les parties disant qu'il y a de la place pour tout le monde dans l'industrie h\u00f4teli\u00e8re. "Le client va d\u00e9cider o\u00f9 il passe la nuit", a d\u00e9clar\u00e9 Vives.<\/p>\n

Cependant, Quest a rapidement mis les choses en perspective en comparant les trois millions et demi d'annonces d'Airbnb aux 379 propri\u00e9t\u00e9s de NH Hotel Groups et aux 99 appartenant \u00e0 Accorhotels.<\/p>\n

Se tournant vers le public, Quest a pos\u00e9 la question : \u00ab Combien d'entre vous ici placeraient un voyageur d'affaires dans un Airbnb ? Rencontr\u00e9 par une r\u00e9ponse h\u00e9sitante, il a dit \u00e0 Holyoke: "Eh bien, maintenant vous n'avez pas assez de monde \u00e0 cause de l'argument du devoir de diligence." Le devoir de diligence est certainement une pr\u00e9occupation majeure pour les gestionnaires de voyages et l'une des principales raisons pour lesquelles ils choisissent de r\u00e9server des s\u00e9jours dans des cha\u00eenes d'h\u00f4tels bien connues.<\/p>\n

Holyoke consid\u00e8re le partage de maison comme un compl\u00e9ment aux logements traditionnels, et non comme un remplacement. Il cite leur r\u00e9cente collaboration avec les villes afin de respecter les r\u00e8gles et \u00ab d'\u00eatre une bonne entreprise citoyenne \u00bb. Surtout maintenant que la fronti\u00e8re entre les affaires et les loisirs s'estompe, il y a plus de demande pour les options de s\u00e9jour prolong\u00e9 et Airbnb n'a aucun probl\u00e8me \u00e0 laisser les clients "\u00e9tiqueter ce qu'ils veulent". Et selon Keller, "toute concurrence est saine", pensant que cette tension pourrait pousser les h\u00f4tels \u00e0 se mettre \u00e0 jour et \u00e0 apporter les changements n\u00e9cessaires.<\/p>\n

\"\"<\/p>\n

\u00c0 la fin de la discussion, Quest a demand\u00e9 des r\u00e9flexions finales sur l'avenir et comment ils allaient chacun coexister sur le march\u00e9. Vives a soulign\u00e9 l'importance de se tenir au courant de l'impact des nouveaux points de vente sur l'industrie et de d\u00e9velopper des produits qui r\u00e9pondent \u00e0 ces nouveaux besoins.<\/p>\n

Keller a soulign\u00e9 que leurs diff\u00e9rences ne devaient pas \u00eatre ignor\u00e9es et que les \u00abconversations collaboratives\u00bb entre les plateformes de partage de maison et les h\u00f4tels profiteraient en fin de compte au client. Holyoke a termin\u00e9 en disant qu'eux aussi accueilleraient favorablement les conversations collaboratives. "Cela se r\u00e9sume au fait qu'il existe diff\u00e9rents types de voyages d'affaires qui conduiront diff\u00e9rents sous-ensembles vers diff\u00e9rents h\u00e9bergements", a-t-il d\u00e9clar\u00e9. Si elles sont utilis\u00e9es de mani\u00e8re strat\u00e9gique, ces diff\u00e9rences peuvent \u00eatre leurs plus grandes forces.<\/p>\n

Vous en voulez plus ? Visionnez l'int\u00e9gralit\u00e9 de la table ronde sur notre Cha\u00eene Youtube<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Avec la croissance de la plateforme de partage de logements Airbnb, les cha\u00eenes h\u00f4teli\u00e8res traditionnelles ont d\u00fb prendre du recul et red\u00e9couvrir ce qui les rend uniques. C'\u00e9tait le sujet de conversation lors du panel d'h\u00e9bergement de la GBTA Convention 2017, anim\u00e9 par Richard Quest de CNN. Les h\u00f4teliers \u00e9taient repr\u00e9sent\u00e9s par Markus Keller, Senior VP of Global Sales d'AccorHotels, et NH Hotel Groups\u2026<\/p>","protected":false},"author":25,"featured_media":1463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[460,270,794,288,1023,1042,474],"class_list":["post-1462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-accor","tag-airbnb","tag-home-sharing","tag-hospitality","tag-lodging","tag-nh-hotel-group","tag-nh-hotels"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/meeting-strangers-1024x512.jpg",1024,512,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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