La Fondation GBTA, en partenariat avec Sabre Corporation, a entrepris d'explorer le sujet des frictions des voyageurs dans le monde. L'\u00e9tude r\u00e9cemment publi\u00e9e a examin\u00e9 les frictions des voyageurs du point de vue des voyageurs d'affaires et du point de vue du professionnel des voyages g\u00e9r\u00e9s et des ressources humaines. L'objectif \u00e9tait d'identifier les principaux d\u00e9fis auxquels les voyageurs d'affaires sont confront\u00e9s au cours de leur exp\u00e9rience de voyage tout en apprenant ce que les programmes de voyages g\u00e9r\u00e9s et les organisations dans leur ensemble peuvent faire pour am\u00e9liorer cette exp\u00e9rience.<\/p>\n
L'\u00e9tude a demand\u00e9 aux voyageurs d'affaires quels avantages ou commodit\u00e9s avaient un impact sur leur exp\u00e9rience de voyage d'affaires. Dans l'ensemble, les h\u00f4tels pratiques et confortables, les vols sans escale, la flexibilit\u00e9 des r\u00e9servations et les cong\u00e9s pay\u00e9s pour les longs voyages arrivent le plus souvent en t\u00eate de liste - bien qu'il y ait des variations d'un pays \u00e0 l'autre dans la r\u00e9gion Asie-Pacifique.<\/p>\n\n
Il est logique que la commodit\u00e9 et le confort de l'h\u00f4tel soient au top, car les voyageurs d'affaires doivent \u00e9changer le confort de leur maison avec un nouveau cadre \u00e0 chaque fois qu'ils voyagent. C'est l\u00e0 qu'ils se reposent apr\u00e8s une longue journ\u00e9e de travail loin de chez eux ou qu'ils continuent \u00e0 travailler une fois les r\u00e9unions termin\u00e9es. Travailler pour s'assurer que l'h\u00f4tel r\u00e9pond aux attentes et aux besoins des voyageurs contribuera grandement \u00e0 garantir une exp\u00e9rience positive.<\/p>\n
Nous voulions \u00e9galement savoir quels achats optionnels les voyageurs effectuent pour am\u00e9liorer leur exp\u00e9rience, qu'ils soient rembours\u00e9s ou non par l'entreprise. Les r\u00e9ponses variaient l\u00e9g\u00e8rement d'une r\u00e9gion \u00e0 l'autre, mais le Wi-Fi ou l'Internet haut d\u00e9bit dans les h\u00f4tels \u00e9taient des achats courants, tout comme les surclassements de si\u00e8ge et les appels et SMS mobiles internationaux.<\/p>\n\n
Les voyageurs sont plus susceptibles de mentionner que ces types d'achats optionnels peuvent am\u00e9liorer leur productivit\u00e9 sur la route. Parmi ceux qui ont achet\u00e9 des mises \u00e0 niveau, nous avons demand\u00e9 lesquelles avaient \u00e9t\u00e9 pay\u00e9es par leurs entreprises.<\/p>\n\n
En analysant la fr\u00e9quence \u00e0 laquelle les voyageurs paient ces commodit\u00e9s et services de leur poche et combien cela co\u00fbte \u00e0 l'entreprise, les gestionnaires de voyages peuvent identifier des opportunit\u00e9s en plus des \u00e9conomies de co\u00fbts pour les inclure lors des n\u00e9gociations avec les fournisseurs, car ils peuvent apporter une valeur ajout\u00e9e \u00e0 l'entreprise. programme de voyage. Les gestionnaires de voyageurs doivent \u00e9galement s'assurer de fournir des conseils \u00e0 leurs voyageurs sur les commodit\u00e9s d\u00e9j\u00e0 incluses ou pouvant \u00eatre rembours\u00e9es.<\/p>\n
Pour en savoir plus sur le rapport, les membres de GBTA peuvent t\u00e9l\u00e9charger gratuitement Cr\u00e9er une exp\u00e9rience de voyage sans friction sur le GBTA Hub.<\/p>\n
Webinaires : La Fondation GBTA et Sabre organiseront \u00e9galement quatre webinaires r\u00e9gionaux sur cette recherche. Les webinaires porteront sur l'impact de l'exp\u00e9rience de voyage sur la satisfaction professionnelle globale des employ\u00e9s\u00a0; comprendre quels domaines cl\u00e9s ont le plus d'impact sur la satisfaction globale \u00e0 l'\u00e9gard des voyages d'affaires\u00a0; et identifier les technologies et les politiques de voyage qui contribuent \u00e0 stimuler et \u00e0 am\u00e9liorer le bien-\u00eatre des voyageurs.<\/p>\n
Inscrivez-vous d\u00e8s aujourd'hui\u00a0:
\nEurope \u2013 Lundi 6 novembre \u00e0 9 h HE
\nAsie-Pacifique \u2013 Mercredi 15 novembre \u00e0 6 h HE
\nAm\u00e9rique latine \u2013 Mercredi 15 novembre \u00e0 9 h HE (pr\u00e9sent\u00e9 en espagnol)
\nLes Am\u00e9riques \u2013 Mercredi 15 novembre \u00e0 14 h HE<\/p>","protected":false},"excerpt":{"rendered":"
La Fondation GBTA, en partenariat avec Sabre Corporation, a entrepris d'explorer le sujet des frictions des voyageurs dans le monde. L'\u00e9tude r\u00e9cemment publi\u00e9e a examin\u00e9 les frictions des voyageurs du point de vue des voyageurs d'affaires et du point de vue du professionnel des voyages g\u00e9r\u00e9s et des ressources humaines. 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