{"id":1730,"date":"2018-10-24T09:57:00","date_gmt":"2018-10-24T13:57:00","guid":{"rendered":"https:\/\/gbta.org\/mind-your-ps-how-corporate-travel-supports-business-goals-for-profits-people-and-the-planet\/"},"modified":"2022-10-01T12:45:53","modified_gmt":"2022-10-01T16:45:53","slug":"mind-your-ps-how-corporate-travel-supports-business-goals-for-profits-people-and-the-planet","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/mind-your-ps-how-corporate-travel-supports-business-goals-for-profits-people-and-the-planet\/","title":{"rendered":"Faites attention \u00e0 vos Ps\u00a0: comment les voyages d&#039;affaires soutiennent les objectifs commerciaux pour les b\u00e9n\u00e9fices, les personnes et la plan\u00e8te"},"content":{"rendered":"<p>Les trois P (b\u00e9n\u00e9fices, personnes et plan\u00e8te) constituent aujourd\u2019hui le triple r\u00e9sultat des entreprises. Les entreprises \u00e9valuent les opportunit\u00e9s et mesurent le succ\u00e8s \u00e0 l\u2019aide de mesures financi\u00e8res, sociales et environnementales. Selon une \u00e9tude r\u00e9cente command\u00e9e par les Nations Unies :<\/p>\n<ul>\n<li>97% des PDG estiment que la durabilit\u00e9 est importante pour le succ\u00e8s futur de leur entreprise.<\/li>\n<li>85% a int\u00e9gr\u00e9 la durabilit\u00e9 dans son entreprise.<\/li>\n<li>79% affirme que la marque, la confiance et la r\u00e9putation les poussent \u00e0 agir en faveur du d\u00e9veloppement durable.<\/li>\n<\/ul>\n<p>Les voyages d&#039;affaires jouent un r\u00f4le essentiel. Un programme de voyage qui int\u00e8gre la durabilit\u00e9 dans ses op\u00e9rations soutient les \u00e9conomies (b\u00e9n\u00e9fices), la satisfaction des voyageurs (personnes) et une gestion responsable sur le plan environnemental et social (plan\u00e8te).<\/p>\n<p>Si vous commencez tout juste \u00e0 associer votre programme de voyages \u00e0 des objectifs commerciaux plus larges en mati\u00e8re de d\u00e9veloppement durable, l&#039;outil d&#039;auto-\u00e9valuation de la durabilit\u00e9 des voyages de GBTA, cr\u00e9\u00e9 en collaboration avec BCD Travel, est un excellent point de d\u00e9part. Il mesure la durabilit\u00e9 par cat\u00e9gorie de programme, notamment\u00a0:<\/p>\n<ul>\n<li>Programme global de durabilit\u00e9<\/li>\n<li>Les politiques et les proc\u00e9dures<\/li>\n<li>Air<\/li>\n<li>H\u00f4tel<\/li>\n<li>Location de voiture<\/li>\n<li>Rail<\/li>\n<li>Autre transport<\/li>\n<li>R\u00e9unions et \u00e9v\u00e9nements<\/li>\n<li>Bien-\u00eatre des voyageurs<\/li>\n<li>Communications du programme<\/li>\n<\/ul>\n<p>Sur la base des r\u00e9sultats, l&#039;outil \u00e9value le niveau de durabilit\u00e9 de votre programme de voyages et fournit des recommandations d&#039;am\u00e9lioration. Il est facile \u00e0 utiliser et les \u00e9valuations de cat\u00e9gories peuvent \u00eatre r\u00e9alis\u00e9es au fil du temps ou en une seule fois.<\/p>\n<p>Une fois que vous aurez une meilleure compr\u00e9hension des forces et des faiblesses de votre programme, commencez \u00e0 rechercher d&#039;autres acteurs du secteur des voyages d&#039;affaires ayant fait leurs preuves en mati\u00e8re de d\u00e9veloppement durable.<\/p>\n<p>En outre, le site Web du Pacte mondial des Nations Unies propose des informations sur des milliers d&#039;entreprises engag\u00e9es dans la plus grande initiative de d\u00e9veloppement durable au monde. Le Pacte mondial appelle les entreprises \u00e0 aligner leurs principes commerciaux sur leurs efforts en mati\u00e8re de d\u00e9veloppement durable, notamment en am\u00e9liorant les droits de l&#039;homme, les normes du travail, la protection de l&#039;environnement et les pratiques anti-corruption. \u00c9tablissez des liens avec certaines de ces entreprises qui mettent en \u0153uvre le d\u00e9veloppement durable et demandez-leur des conseils.<\/p>\n<p>L\u2019accent mis sur les profits, les personnes et la plan\u00e8te est l\u00e0 pour rester. Il est temps de commencer \u00e0 respecter vos trois P, et vous disposez des outils et des ressources n\u00e9cessaires pour y parvenir.<\/p>\n<p>Des questions? Commentaires? Envoyez-moi un e-mail \u00e0 Sabine.Kerse@bcdtravel.de et discutons de la cr\u00e9ation d&#039;un programme de voyage durable. Vous pouvez \u00e9galement nous contacter via sustainability@bcdtravel.com, et nous partagerons notre histoire et nos conseils pour r\u00e9ussir en mati\u00e8re de d\u00e9veloppement durable.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" style=\"width: 200px;height: 200px;float: left;margin: 10px\" title=\"\" src=\"\/Portals\/0\/Images\/Blog\/2018\/Sabine_Kerse_square.jpg\" alt=\"\"><\/p>\n<p>En tant que Senior Manager Global Sustainability Marketing, Sabine Kerse dirige toutes les activit\u00e9s de marketing et de communication ax\u00e9es sur le d\u00e9veloppement durable chez BCD Travel. Dans ce r\u00f4le, elle a int\u00e9gr\u00e9 sa passion pour le d\u00e9veloppement durable dans sa profession et utilise les pouvoirs du marketing pour faire progresser la responsabilit\u00e9 d&#039;entreprise.<\/p>\n<p>Sabine est titulaire d&#039;un Master en gestion du tourisme et des loisirs de la Salzburg Management Business School et poss\u00e8de une connaissance approfondie des voyages d&#039;affaires gr\u00e2ce \u00e0 diff\u00e9rents r\u00f4les qu&#039;elle a occup\u00e9s au cours de plus de 20 ans dans l&#039;industrie.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les trois P - b\u00e9n\u00e9fices, personnes et plan\u00e8te - constituent aujourd&#039;hui le triple r\u00e9sultat des entreprises. Les entreprises \u00e9valuent les opportunit\u00e9s et mesurent le succ\u00e8s \u00e0 l&#039;aide de mesures financi\u00e8res, sociales et environnementales. Selon une \u00e9tude r\u00e9cente command\u00e9e par les Nations Unies : 97% des PDG pensent que la durabilit\u00e9 est importante pour le succ\u00e8s futur de leur entreprise. 85% a int\u00e9gr\u00e9 la durabilit\u00e9 dans\u2026<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1813,1894,1971,1782,1797,1970","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37,280],"tags":[1345,287],"class_list":["post-1730","post","type-post","status-publish","format-standard","hentry","category-research-and-travel-trends","category-sustainability","tag-ssat","tag-sustainability"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0},{"term_id":280,"name":"Sustainability","slug":"sustainability","term_group":0,"term_taxonomy_id":280,"taxonomy":"category","description":"","parent":0,"count":130,"filter":"raw","cat_ID":280,"category_count":130,"category_description":"","cat_name":"Sustainability","category_nicename":"sustainability","category_parent":0}],"tag_info":[{"term_id":1345,"name":"SSAT","slug":"ssat","term_group":0,"term_taxonomy_id":1345,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":287,"name":"sustainability","slug":"sustainability","term_group":0,"term_taxonomy_id":287,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"taxonomy_info":{"category":[{"value":37,"label":"Research and Travel Trends"},{"value":280,"label":"Sustainability"}],"post_tag":[{"value":1345,"label":"SSAT"},{"value":287,"label":"sustainability"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=1730"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/1730\/revisions"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=1730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=1730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=1730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}