{"id":22226,"date":"2025-04-18T11:59:26","date_gmt":"2025-04-18T15:59:26","guid":{"rendered":"https:\/\/gbta.org\/?p=22226"},"modified":"2025-04-18T11:59:27","modified_gmt":"2025-04-18T15:59:27","slug":"earth-day-2025-a-call-to-action-for-sustainable-corporate-travel","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/earth-day-2025-a-call-to-action-for-sustainable-corporate-travel\/","title":{"rendered":"Journ\u00e9e de la Terre 2025\u00a0: un appel \u00e0 l&#039;action pour des voyages d&#039;affaires durables"},"content":{"rendered":"<p><em>Dans cette s\u00e9rie d&#039;articles, GBTA <a href=\"https:\/\/www3.gbta.org\/e\/5572\/leadership-\/6vykc8\/6685608214\/h\/JRel7dEppGH9XgWPz0wH5K56tAvlUYM-FYSz5_8un8A\">Conseil d&#039;administration<\/a> Ils partagent leurs points de vue sur les sujets qui pr\u00e9occupent le plus les membres, le secteur et l&#039;avenir du voyage d&#039;affaires. L&#039;auteur invit\u00e9 du jour est Ben Park, membre du conseil d&#039;administration de la GBTA, directeur r\u00e9gional Europe et directeur ex\u00e9cutif Voyages et D\u00e9veloppement durable chez Parexel.<\/em><br><br>La Journ\u00e9e de la Terre, le 22 avril, nous rappelle notre engagement collectif en faveur de la gestion de l\u2019environnement et la n\u00e9cessit\u00e9 de lutter contre le changement climatique.<br><br>Notre secteur a une responsabilit\u00e9 unique envers cette cause. Si les voyages d&#039;affaires sont essentiels pour entretenir les relations et stimuler la croissance \u00e9conomique, il est \u00e9galement crucial de reconna\u00eetre que chaque d\u00e9placement a un impact environnemental.<br><br>Au cours de notre <a href=\"https:\/\/www3.gbta.org\/e\/5572\/le-en-el-crecimiento-economico\/6vykcc\/6685608214\/h\/JRel7dEppGH9XgWPz0wH5K56tAvlUYM-FYSz5_8un8A\">r\u00e9centes r\u00e9unions de plaidoyer de la GBTA \u00e0 Bruxelles, <\/a>J&#039;ai \u00e9t\u00e9 frapp\u00e9 par la passion et le d\u00e9vouement des membres de notre conseil consultatif lors des discussions sur la responsabilit\u00e9 environnementale des entreprises. Nous avons convenu que des actions simples, mais efficaces, constituent un excellent point de d\u00e9part. Les transports en commun, les options de VTC \u00e9lectriques, la combinaison de plusieurs trajets en un seul vol long-courrier, la r\u00e9duction des d\u00e9placements inutiles, le choix du train plut\u00f4t que de l&#039;avion et l&#039;adoption de comportements personnels comme l&#039;utilisation de bouteilles d&#039;eau r\u00e9utilisables ou un repas v\u00e9g\u00e9tarien une fois par semaine peuvent tous contribuer significativement au d\u00e9veloppement durable.<br><br>Promouvoir des voyages d&#039;affaires durables implique \u00e9galement le d\u00e9veloppement et l&#039;utilisation de technologies, de carburants alternatifs, la clarification des normes d&#039;\u00e9missions de carbone, des infrastructures et des options multimodales. Par ailleurs, l&#039;augmentation de la demande de carburant d&#039;aviation durable dans les programmes de voyages d&#039;affaires est essentielle pour r\u00e9duire les \u00e9missions de cat\u00e9gorie 6 (Scope 3) et atteindre les objectifs de d\u00e9veloppement durable.<br><br>La Journ\u00e9e de la Terre 2025 semble \u00eatre la plus importante \u00e0 ce jour. Malgr\u00e9 les d\u00e9fis \u00e9conomiques et politiques mondiaux, notre priorit\u00e9, la protection de l&#039;environnement, ne doit pas changer. <a href=\"https:\/\/www3.gbta.org\/e\/5572\/2025-04-18\/6vykcg\/6685608214\/h\/JRel7dEppGH9XgWPz0wH5K56tAvlUYM-FYSz5_8un8A\">GBTA<\/a> et le <a href=\"https:\/\/www3.gbta.org\/e\/5572\/2025-04-18\/6vykck\/6685608214\/h\/JRel7dEppGH9XgWPz0wH5K56tAvlUYM-FYSz5_8un8A\">Fondation GBTA<\/a> ont \u00e9t\u00e9 \u00e0 l&#039;avant-garde de la promotion de la durabilit\u00e9 dans les voyages d&#039;affaires, et notre <a href=\"https:\/\/www3.gbta.org\/e\/5572\/ta-sustainability-summit-2025-\/6vykcn\/6685608214\/h\/JRel7dEppGH9XgWPz0wH5K56tAvlUYM-FYSz5_8un8A\">Sommet sur la durabilit\u00e9<\/a> En juin, nous explorerons des solutions pour d\u00e9carboner les voyages d&#039;affaires et renforcer la r\u00e9silience du secteur. Nos programmes doivent \u00eatre con\u00e7us pour int\u00e9grer harmonieusement des pratiques durables, permettant ainsi aux voyageurs de contribuer facilement \u00e0 l&#039;action climatique. En exploitant la technologie et les donn\u00e9es, nous pouvons suivre les impacts, optimiser les comportements de voyage et encourager les choix qui r\u00e9duisent l&#039;empreinte carbone.<br><br>Le Jour de la Terre nous rappelle notre responsabilit\u00e9 collective de mener des actions concr\u00e8tes pour prot\u00e9ger la plan\u00e8te. Les programmes de voyages d&#039;affaires ont le potentiel de montrer l&#039;exemple, en d\u00e9montrant que le d\u00e9veloppement durable est r\u00e9alisable et efficace, et que chaque petit geste compte. Saisissons cette occasion d&#039;inspirer le changement afin que nos actions d&#039;aujourd&#039;hui ouvrent la voie \u00e0 un avenir plus vert.<br><br>Ensemble, nous pouvons faire la diff\u00e9rence. Bonne Journ\u00e9e de la Terre\u00a0!<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans cette s\u00e9rie d&#039;articles, le conseil d&#039;administration de la GBTA partage son point de vue sur les sujets qui pr\u00e9occupent le plus ses membres, le secteur et l&#039;avenir du voyage d&#039;affaires. L&#039;auteur invit\u00e9 du jour est Ben Park, membre du conseil d&#039;administration de la GBTA, directeur r\u00e9gional Europe et directeur ex\u00e9cutif Voyages et D\u00e9veloppement durable chez Parexel. Le Jour de la Terre, le 22 avril, est l&#039;occasion\u2026<\/p>","protected":false},"author":71,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2064,2147,1265,1052,2251,1566","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1554,280],"tags":[48,49,287],"class_list":["post-22226","post","type-post","status-publish","format-standard","hentry","category-gbta-board","category-sustainability","tag-business-travel","tag-gbta","tag-sustainability"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"Tara Erwin","author_link":"https:\/\/gbta.org\/fr\/author\/terwingbta-org\/"},"comment_info":"","category_info":[{"term_id":1554,"name":"GBTA Board","slug":"gbta-board","term_group":0,"term_taxonomy_id":1554,"taxonomy":"category","description":"","parent":0,"count":25,"filter":"raw","cat_ID":1554,"category_count":25,"category_description":"","cat_name":"GBTA Board","category_nicename":"gbta-board","category_parent":0},{"term_id":280,"name":"Sustainability","slug":"sustainability","term_group":0,"term_taxonomy_id":280,"taxonomy":"category","description":"","parent":0,"count":130,"filter":"raw","cat_ID":280,"category_count":130,"category_description":"","cat_name":"Sustainability","category_nicename":"sustainability","category_parent":0}],"tag_info":[{"term_id":48,"name":"business travel","slug":"business-travel","term_group":0,"term_taxonomy_id":48,"taxonomy":"post_tag","description":"","parent":0,"count":416,"filter":"raw"},{"term_id":49,"name":"GBTA","slug":"gbta","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":260,"filter":"raw"},{"term_id":287,"name":"sustainability","slug":"sustainability","term_group":0,"term_taxonomy_id":287,"taxonomy":"post_tag","description":"","parent":0,"count":29,"filter":"raw"}],"taxonomy_info":{"category":[{"value":1554,"label":"GBTA Board"},{"value":280,"label":"Sustainability"}],"post_tag":[{"value":48,"label":"business travel"},{"value":49,"label":"GBTA"},{"value":287,"label":"sustainability"}]},"featured_image_src":null,"featured_image_src_square":null,"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info","featured_image_src","featured_image_src_square"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/22226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=22226"}],"version-history":[{"count":1,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/22226\/revisions"}],"predecessor-version":[{"id":22229,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/22226\/revisions\/22229"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=22226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=22226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=22226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}