Alexandria, Virginie - La Global Business Travel Association (GBTA) - la plus grande association de voyages d'affaires au monde, publie aujourd'hui les r\u00e9sultats d'une \u00e9tude sur la fa\u00e7on dont les gestionnaires de voyages per\u00e7oivent les outils de r\u00e9servation en ligne (OBT). L'\u00e9tude, rendue possible par Deem, examine comment les gestionnaires de voyages bas\u00e9s aux \u00c9tats-Unis et au Canada per\u00e7oivent la technologie de r\u00e9servation d'entreprise et comment la pand\u00e9mie a eu un impact sur les voyages d'affaires, y compris les changements apport\u00e9s aux politiques de voyage et aux canaux de r\u00e9servation.<\/p>\n
L'\u00e9tude a interrog\u00e9 les gestionnaires de voyages sur leurs principales priorit\u00e9s lors de la s\u00e9lection d'un OBT, ce que pensent les gestionnaires de voyages des innovations li\u00e9es \u00e0 la r\u00e9servation telles que l'intelligence artificielle (IA), le chat automatis\u00e9 et la nouvelle capacit\u00e9 de distribution (NDC) de l'IATA, et si leurs programmes de voyage offrent un exp\u00e9rience de r\u00e9servation mobile satisfaisante, soit via l'application de leur OBT, soit via l'application d'une soci\u00e9t\u00e9 de gestion de voyages (TMC). GBTA et Deem organiseront un webinaire pour discuter plus en d\u00e9tail des r\u00e9sultats. Le webinaire aura lieu le 4 mai \u00e0 11 h (HE). Pour vous inscrire, rendez-vous sur GBTA.org<\/a>.<\/p>\n M\u00e9thodologie:<\/strong><\/p>\n Contact:<\/strong> \u00c0 propos de l'Association mondiale des voyages d'affaires<\/strong> Alexandria, Virginie - La Global Business Travel Association (GBTA) - la plus grande association de voyages d'affaires au monde, publie aujourd'hui les r\u00e9sultats d'une \u00e9tude sur la fa\u00e7on dont les gestionnaires de voyages per\u00e7oivent les outils de r\u00e9servation en ligne (OBT). L'\u00e9tude, rendue possible par Deem, examine comment les gestionnaires de voyages bas\u00e9s aux \u00c9tats-Unis et au Canada per\u00e7oivent la technologie de r\u00e9servation d'entreprise et comment la pand\u00e9mie a eu un impact\u2026<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1813,5836,2653,1812,1894,1827","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45,1438,457],"tags":[263,179],"class_list":["post-2471","post","type-post","status-publish","format-standard","hentry","category-news-and-press-releases","category-procurement-and-policy","category-technology","tag-gbta-research","tag-research"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":45,"name":"News and Press Releases","slug":"news-and-press-releases","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":541,"filter":"raw","cat_ID":45,"category_count":541,"category_description":"","cat_name":"News and Press Releases","category_nicename":"news-and-press-releases","category_parent":0},{"term_id":1438,"name":"Procurement and Policy","slug":"procurement-and-policy","term_group":0,"term_taxonomy_id":1438,"taxonomy":"category","description":"","parent":0,"count":38,"filter":"raw","cat_ID":1438,"category_count":38,"category_description":"","cat_name":"Procurement and Policy","category_nicename":"procurement-and-policy","category_parent":0},{"term_id":457,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":457,"taxonomy":"category","description":"","parent":0,"count":34,"filter":"raw","cat_ID":457,"category_count":34,"category_description":"","cat_name":"Technology","category_nicename":"technology","category_parent":0}],"tag_info":[{"term_id":263,"name":"GBTA Research","slug":"gbta-research","term_group":0,"term_taxonomy_id":263,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"},{"term_id":179,"name":"research","slug":"research","term_group":0,"term_taxonomy_id":179,"taxonomy":"post_tag","description":"","parent":0,"count":25,"filter":"raw"}],"taxonomy_info":{"category":[{"value":45,"label":"News and Press Releases"},{"value":1438,"label":"Procurement and Policy"},{"value":457,"label":"Technology"}],"post_tag":[{"value":263,"label":"GBTA Research"},{"value":179,"label":"research"}]},"featured_image_src":null,"featured_image_src_square":null,"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info","featured_image_src","featured_image_src_square"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/2471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=2471"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/2471\/revisions"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=2471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=2471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=2471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n
\nLes principales conclusions comprennent\u00a0:<\/strong><\/p>\n\n
\nSept sur 10 (69%) classent la configuration comme l'une des trois plus grandes forces de l'OBT de leur entreprise. Parmi les autres points forts, citons l'int\u00e9gration et l'exp\u00e9rience de l'utilisateur final\/voyageur.<\/li>\n
\nM\u00eame lorsque les programmes de voyage proposent la r\u00e9servation mobile, la satisfaction est mitig\u00e9e. Alors que pr\u00e8s des deux tiers des gestionnaires de voyages (64%) sont satisfaits de leur solution de r\u00e9servation mobile en ce qui concerne l'exp\u00e9rience de l'utilisateur final\/voyageur, seulement environ la moiti\u00e9 (54%) sont satisfaits en ce qui concerne la coh\u00e9rence avec d'autres formats (par exemple, ordinateur de bureau ou agent de voyage.)<\/li>\n\n
\nNikki Stimson (EMEA), +44(0) 7764 618199, nstimson@gbta.org<\/a>
\nDavid Leibowitz (NORAM), 602-317-1414, david@leibowitzsolo.com<\/a><\/p>\n
\nLa Global Business Travel Association (GBTA) est la premi\u00e8re organisation commerciale de voyages d'affaires et de r\u00e9unions au monde. Son si\u00e8ge social est situ\u00e9 dans la r\u00e9gion de Washington, DC et elle op\u00e8re sur six continents. Plus de 9 000 membres de GBTA g\u00e8rent chaque ann\u00e9e plus de $345 milliards de d\u00e9penses mondiales de voyages d'affaires et de r\u00e9unions. GBTA offre une \u00e9ducation, des \u00e9v\u00e9nements, des recherches, des plaidoyers et des m\u00e9dias de classe mondiale \u00e0 un r\u00e9seau mondial en pleine croissance de plus de 28 000 professionnels du voyage et 125 000 contacts actifs. Pour d\u00e9couvrir comment les voyages d'affaires stimulent la croissance durable des entreprises, visitez www.gbta.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"