{"id":27531,"date":"2025-11-21T07:55:00","date_gmt":"2025-11-21T12:55:00","guid":{"rendered":"https:\/\/gbta.org\/?p=27531"},"modified":"2025-11-20T14:41:57","modified_gmt":"2025-11-20T19:41:57","slug":"u-s-companies-with-strategic-business-travel-management-can-outperform-peers-by-up-to-30-in-revenue-according-to-new-gbta-and-asta-business-travel-roi-study","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/u-s-companies-with-strategic-business-travel-management-can-outperform-peers-by-up-to-30-in-revenue-according-to-new-gbta-and-asta-business-travel-roi-study\/","title":{"rendered":"U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study\u00a0"},"content":{"rendered":"<p><em>Company-level benchmark analysis of 3,200+ U.S. firms quantifies how optimizing business travel spending can drive measurable revenue gains<\/em>&nbsp;<\/p>\n\n\n\n<p>U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new return on investment (ROI) benchmarking study released today by GBTA and the American Society of Travel Advisors (<a href=\"http:\/\/www.asta.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASTA<\/a>).\u00a0\u00a0<br><br>The aggregate analysis of more than 3,200 U.S. firms across 17 industries found that every 1% increase in managed travel spending is associated with a 0.20% rise in revenue, and firms that balance strategic travel policy controls and flexibility outperform firms that do not by up to 30%.\u00a0\u00a0<br><br>The study, entitled \u201c<em>Quantifying the Return on Investment of U.S. Business Travel: Company Benchmarking Analysis,\u201d <\/em>provides landmark insights on the ROI of business travel at the company and industry levels, with actionable data for organizations seeking to optimize travel spend and drive stronger business outcomes. It is a follow-up to a <a href=\"https:\/\/gbta.org\/fr\/u-s-firms-could-unlock-2-4-trillion-in-sales-by-optimizing-business-travel-new-gbta-study-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">companion report<\/a> GBTA and ASTA released in July providing a broader view on ROI and business travel investment for U.S. firms.\u00a0<br><br>\u201cOur partnership with ASTA on these ROI studies allows us to provide evidence-based insights into the strategic value of business travel and its impact on company performance \u2500 particularly for small and mid-sized organizations,\u201d said Suzanne Neufang, CEO of GBTA. \u201cThis latest company-level analysis is designed to empower travel managers and executives to optimize their business travel strategies, fuel growth and maintain a competitive edge in today\u2019s dynamic business environment.\u201d\u00a0<\/p>\n\n\n\n<p><strong>Benchmarking Company Travel Spend: What Drives Optimal Investment?<\/strong>&nbsp;<\/p>\n\n\n\n<p>The study identifies the key drivers of travel and expense (T&amp;E) spending and provides a benchmarking framework for organizations to compare their travel investment against industry peers:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Travel Management Design and Approach:<\/strong> Firms with a strategically well-governed approach to their business travel policies and programs spend more on travel, but this reflects greater business travel demand and is associated with stronger ROI and business outcomes. Disciplined, data-driven travel management is a hallmark of growth-oriented firms.\u00a0<br><\/li>\n\n\n\n<li><strong>Firm Size:<\/strong> Organizations with more than 1,000 employees (representing total T&amp;E budgets of about $2.4 million on average) benefit from economies of scale, resulting in lower per-employee costs. Firms with under 100 employees spend less overall but face higher per-employee travel costs, reflecting a heavier relative burden and a stronger dependency on travel as a growth driver.\u00a0<br><\/li>\n\n\n\n<li><strong>Industry Variation:<\/strong> Sectors with high field activity\u2014such as utilities ($8,600 per employee), healthcare ($6,800), and public administration ($4,700)\u2014show the greatest per-employee spend. Industries with more location-bound workforces, like food services and education, spend the least.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Travel Policy Enforcement: The \u201cSweet Spot\u201d for Performance<\/strong>\u00a0<br><br>The analysis reveals that effective travel policy creation and management is a strategic driver of business performance. However, overly rigid enforcement \u2500 where business travel rules are applied so strictly that they restrict employees\u2019 ability to make timely or cost-effective travel decisions \u2500 can limit returns, emphasizing the need for balanced compliance frameworks that maintain both control and flexibility.\u00a0<br><br>\u201cThis research directly demonstrates that business travel is not just a budget line item. Companies who approach travel management with effective policies, discipline and flexibility are better positioned to capture new opportunities and outperform their peers. Leveraging data-driven benchmarks will be essential for maximizing the value of every travel dollar,\u201d said Zane Kerby, President and CEO of ASTA.\u00a0<\/p>\n\n\n\n<p><strong>Company-Level Benchmarking: Actionable Insights for Travel Managers<\/strong>\u00a0<br><br>The benchmarking model accounts for each company\u2019s unique mix of attributes \u2500 such as revenue, employee count, number of locations, and operational intensity \u2500 allowing organizations to pinpoint how much they should be spending on travel relative to peers. For example, a company in the Human Health and Social Work sector was found to be underspending by $50,000 compared to its predicted benchmark, while a firm in the Information and Communication sector was overspending by $160,000, highlighting opportunities for efficiency gains or strategic investment.\u00a0<\/p>\n\n\n\n<p><strong>Takeaways for Business Leaders<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A 1% increase in staffing corresponds to roughly a 1.1% rise in travel expenditures; each additional 1% in company locations adds about 0.08% to total spend.&nbsp;<\/li>\n\n\n\n<li>Capital-intensive sectors (e.g., energy, manufacturing) spend approximately 34% more on travel, while labor-intensive industries spend about 27% less.&nbsp;<\/li>\n\n\n\n<li>Companies with travel management programs spend a higher proportion of revenue on travel (0.76%) compared to the industry average (0.65%), reflecting higher travel intensity and more structured management.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>About the Study<\/strong>&nbsp;<\/p>\n\n\n\n<p>The research draws on an aggregate sample of over 3,200 U.S. companies using anonymized data from <a href=\"https:\/\/primenumberstechnology.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technologie des nombres premiers<\/a> and Dun &amp; Bradstreet, merging firm-level travel spend, revenue, employment, and travel management enforcement data. The analysis uses advanced econometric modeling to isolate the causal impact of travel investment and management practices on company revenue.&nbsp;<\/p>\n\n\n\n<p>T\u00e9l\u00e9chargez le <a href=\"https:\/\/gbta.org\/wp-content\/uploads\/2025-GBTA-x-ASTA-ROI-Company-View-Benchmarking-Report_-FINAL-Nov-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">full report here.<\/a> GBTA members can also access the report in the <a href=\"https:\/\/hub.gbta.org\/myhome\" target=\"_blank\" rel=\"noreferrer noopener\">Hub GBTA<\/a>.\u00a0<\/p>\n\n\n\n<p>Pour plus d&#039;informations, visitez <a href=\"https:\/\/gbta.org\/fr\/research\/gbta-business-travel-industry-outlook-polls\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recherche GBTA<\/a> or contact <a href=\"mailto:research@gbta.org\" target=\"_blank\" rel=\"noreferrer noopener\">research@gbta.org<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>\u00c0 propos de GBTA<\/strong>&nbsp;<br>The Global Business Travel Association (GBTA) is the world\u2019s premier business travel and meetings trade organization serving stakeholders across six continents. GBTA and its 9,000+ members represent and advocate for the USD $1.57 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information, visit <a href=\"https:\/\/gbta.org\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">GBTA.org<\/a> et <a href=\"http:\/\/www.gbtafoundation.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">GBTAFoundation.org<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>About ASTA<\/strong>&nbsp;<br>Founded in 1931, The American Society of Travel Advisors (<a href=\"http:\/\/www.asta.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASTA<\/a>) is the leading global advocate for travel advisors, the broader travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with several hundred internationally based members and travel partners, ASTA champions the essential role of travel advisors through advocacy, education and professional development. In addition to serving as a professional resource for travel advisors, ASTA maintains a long-standing commitment to elevating the travel industry by promoting integrity, expertise and consumer confidence. Learn more at <a href=\"https:\/\/gbtafoundation.sharepoint.com\/sites\/PRComms\/Shared%20Documents\/General\/Press%20releases%20&amp;%20Statements\/www.asta.org\" target=\"_blank\" rel=\"noreferrer noopener\">www.asta.org<\/a>.&nbsp;&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Company-level benchmark analysis of 3,200+ U.S. firms quantifies how optimizing business travel spending can drive measurable revenue gains&nbsp; U.S. companies that take a strategic, well-governed approach to their business travel programs can achieve up to 30% higher revenue than their peers, according to a new return on investment (ROI) benchmarking study released today by GBTA&#8230;<\/p>","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"2119,1177,6093,1098,1607,2381","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45,37,1453,1555],"tags":[],"class_list":["post-27531","post","type-post","status-publish","format-standard","hentry","category-news-and-press-releases","category-research-and-travel-trends","category-travel-management","category-united-states"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"Debbie Iannaci","author_link":"https:\/\/gbta.org\/fr\/author\/diannacigbta-org\/"},"comment_info":"","category_info":[{"term_id":45,"name":"News and Press Releases","slug":"news-and-press-releases","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":538,"filter":"raw","cat_ID":45,"category_count":538,"category_description":"","cat_name":"News and Press Releases","category_nicename":"news-and-press-releases","category_parent":0},{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0},{"term_id":1453,"name":"Travel 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