{"id":775,"date":"2022-07-20T09:32:39","date_gmt":"2022-07-20T13:32:39","guid":{"rendered":"https:\/\/gbta.org\/travel-managers-find-satisfaction-cost-savings-with-dynamic-pricing-model\/"},"modified":"2022-08-11T11:32:57","modified_gmt":"2022-08-11T15:32:57","slug":"travel-managers-find-satisfaction-cost-savings-with-dynamic-pricing-model","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/travel-managers-find-satisfaction-cost-savings-with-dynamic-pricing-model\/","title":{"rendered":"Les Travel Managers sont satisfaits et r\u00e9alisent des \u00e9conomies gr\u00e2ce au mod\u00e8le de tarification dynamique"},"content":{"rendered":"<p>La semaine derni\u00e8re, la Fondation GBTA <a title=\"Communiqu\u00e9 de presse de la Fondation GBTA\" href=\"https:\/\/gbta.org\/fr\/PressReleases\/Pages\/rls_100114.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">publi\u00e9 une \u00e9tude<\/a> en examinant la sensibilisation des gestionnaires de voyages, les taux d&#039;adoption et la satisfaction \u00e0 l&#039;\u00e9gard des mod\u00e8les de tarification dynamiques pour les h\u00f4tels. La tarification dynamique pour les tarifs d&#039;entreprise des h\u00f4tels existe depuis environ 10 ans, mais l&#039;adoption de ce mod\u00e8le de tarification a \u00e9t\u00e9 lente.<\/p>\n<p>L&#039;\u00e9tude, <i>Tarification h\u00f4teli\u00e8re dynamique \u2013 Son heure est-elle venue ?<\/i>, sponsoris\u00e9 par Hilton Worldwide, a interrog\u00e9 pr\u00e8s de 200 gestionnaires de voyages et a \u00e9tudi\u00e9 pourquoi les adoptants actuels utilisent ce mod\u00e8le de tarification et pourquoi les non-adoptants ne le font pas.<\/p>\n<p>Pr\u00e8s d&#039;un quart (22 %) des personnes interrog\u00e9es ont \u00ab adopt\u00e9 \u00bb le mod\u00e8le de tarification dynamique et l&#039;utilisent actuellement avec au moins une soci\u00e9t\u00e9 h\u00f4teli\u00e8re. Tous les utilisateurs actuels ont indiqu\u00e9 qu&#039;ils continueraient probablement \u00e0 utiliser des accords de tarification dynamique et qu&#039;ils \u00e9taient g\u00e9n\u00e9ralement satisfaits du service. En fait, deux tiers des personnes interrog\u00e9es ont indiqu\u00e9 qu&#039;elles seraient susceptibles de conclure un nouvel accord de tarification dynamique avec au moins un h\u00f4tel suppl\u00e9mentaire en 2015. La majorit\u00e9 des utilisateurs ont indiqu\u00e9 qu&#039;il s&#039;agissait de la seule remise disponible dans les h\u00f4tels pour les travel managers qui r\u00e9servent \u00e0 un tarif inf\u00e9rieur. volume des pi\u00e8ces.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-FINAL-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-511\" alt=\"Dynamic Pricing Study 2014 - Hilton - FINAL (2)\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-FINAL-2-300x123.jpg\" width=\"300\" height=\"123\" \/><\/a><\/p>\n<p>La tarification dynamique peut permettre aux voyageurs d&#039;affaires d&#039;obtenir une r\u00e9duction sur les chambres, en particulier sur un march\u00e9 o\u00f9 les entreprises ne disposent pas d&#039;un volume suffisant pour n\u00e9gocier un tarif fixe. Les gestionnaires de voyages utilisant un mod\u00e8le de tarification dynamique ont cit\u00e9 les \u00e9conomies de co\u00fbts, l&#039;acc\u00e8s \u00e0 davantage de types de chambres et la transparence des tarifs comme les trois principaux avantages de l&#039;utilisation de la structure tarifaire.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-512\" alt=\"Dynamic Pricing Study 2014 - Hilton 2\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2014\/10\/Dynamic-Pricing-Study-2014-Hilton-2-300x180.jpg\" width=\"300\" height=\"180\" \/><\/a><\/p>\n<p>En ce qui concerne les non-adoptants, l&#039;\u00e9tude a r\u00e9v\u00e9l\u00e9 qu&#039;il y a de la place pour l&#039;\u00e9ducation, en particulier parmi les gestionnaires de voyages des entreprises dont les d\u00e9penses h\u00f4teli\u00e8res sont inf\u00e9rieures \u00e0 $5 millions par an et dont les besoins en volume sont faibles. Les gestionnaires de voyages de ces soci\u00e9t\u00e9s repr\u00e9sentent un march\u00e9 inexploit\u00e9, car ce sont eux qui b\u00e9n\u00e9ficieront le plus de la structure de tarification dynamique, mais ils sont les moins susceptibles d&#039;avoir entendu parler de tarification dynamique.<\/p>\n<p>La majorit\u00e9 des non-adoptants \u00e0 qui la tarification dynamique a \u00e9t\u00e9 propos\u00e9e ont d\u00e9clar\u00e9 que les pr\u00e9occupations concernant la confusion, la fluctuation des prix et l&#039;incertitude les ont emp\u00each\u00e9s d&#039;adopter la tarification dynamique. La recherche indique qu\u2019une communication efficace fournirait aux gestionnaires une plus grande clart\u00e9 sur la tarification dynamique, qui pourrait se traduire par des taux d\u2019adoption plus \u00e9lev\u00e9s.<\/p>\n<p>Les journalistes sp\u00e9cialis\u00e9s du secteur ont \u00e9galement particip\u00e9 \u00e0 l&#039;\u00e9tude. <i>Nouvelles sur les voyages d&#039;affaires <\/i><a title=\"Article BTN\" href=\"http:\/\/www.businesstravelnews.com\/Hotel-News\/GBTA-Survey--Dynamic-Hotel-Pricing-Adopters-Still-A-Minority-But-Generally-Satisfied\/?ida=Hotel%20Chains&amp;a=mgmt\" target=\"_blank\" rel=\"noopener\">le journaliste Michael Baker a \u00e9crit<\/a>\u00a0la plupart des acheteurs de voyages qui ont adopt\u00e9 des accords de tarification dynamique dans leurs programmes h\u00f4teliers sont satisfaits des r\u00e9sultats, selon l&#039;\u00e9tude, et un\u00a0<a title=\"Article sur les r\u00e9unions r\u00e9ussies\" href=\"http:\/\/www.successfulmeetings.com\/News\/Research-and-White-Papers\/The-Next-Trend-in-Business-Travel--Dynamic-Pricing\/\" target=\"_blank\" rel=\"noopener\"><i>R\u00e9unions r\u00e9ussies<\/i>\u00a0article<\/a>\u00a0appel\u00e9e tarification dynamique\u00a0: la prochaine tendance des voyages d&#039;affaires.<\/p>","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re, la Fondation GBTA a publi\u00e9 une \u00e9tude portant sur la notori\u00e9t\u00e9 des gestionnaires de voyages, les taux d&#039;adoption et la satisfaction \u00e0 l&#039;\u00e9gard des mod\u00e8les de tarification dynamiques pour les h\u00f4tels. La tarification dynamique pour les tarifs d&#039;entreprise des h\u00f4tels existe depuis environ 10 ans, mais l&#039;adoption de ce mod\u00e8le de tarification a \u00e9t\u00e9 lente. L&#039;\u00e9tude, Dynamic Hotel Pricing - A\u2026<\/p>","protected":false},"author":25,"featured_media":776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[248,48,133,244,49,165,249,250,179],"class_list":["post-775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accommodations","category-research-and-travel-trends","tag-btn","tag-business-travel","tag-business-travel-industry","tag-dynamic-pricing","tag-gbta","tag-gbta-foundation","tag-hilton","tag-hotels","tag-research"],"acf":[],"featured_image_src_large":["https:\/\/gbta.org\/wp-content\/uploads\/Dynamic-Pricing-Study-2014-Hilton-FINAL-2-1024x420.jpg",1024,420,true],"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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