{"id":837,"date":"2022-07-20T09:32:56","date_gmt":"2022-07-20T13:32:56","guid":{"rendered":"https:\/\/gbta.org\/global-hotel-programs-dont-fit-cookie-cutter-mold\/"},"modified":"2022-08-11T11:33:04","modified_gmt":"2022-08-11T15:33:04","slug":"global-hotel-programs-dont-fit-cookie-cutter-mold","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/global-hotel-programs-dont-fit-cookie-cutter-mold\/","title":{"rendered":"Les programmes h\u00f4teliers mondiaux ne rentrent pas dans le moule de l&#039;emporte-pi\u00e8ce"},"content":{"rendered":"<p>L&#039;ann\u00e9e derni\u00e8re, la Fondation GBTA <a href=\"https:\/\/gbta.org\/fr\/PressReleases\/Pages\/rls_07172014.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">a lib\u00e9r\u00e9 le <em>\u00c9tude du programme h\u00f4telier mondial 2014<\/em><\/a><em>,<\/em> en partenariat avec Best Western, j&#039;ai interview\u00e9 des gestionnaires de voyages en Am\u00e9rique du Nord et en Europe qui ont travaill\u00e9 sur des programmes de voyages d&#039;affaires mondiaux et ont jou\u00e9 un r\u00f4le dans la s\u00e9lection ou la n\u00e9gociation d&#039;h\u00f4tels. Cette ann\u00e9e, les deux hommes se sont \u00e0 nouveau associ\u00e9s pour examiner<a title=\"Version GBTA\" href=\"https:\/\/gbta.org\/fr\/foundation\/pressreleases\/Pages\/RLS_031215.aspx\/\" target=\"_blank\" rel=\"noopener\"> gestionnaires de voyages bas\u00e9s en Asie-Pacifique et en Am\u00e9rique latine<\/a>. Les deux \u00e9tudes visaient \u00e0 caract\u00e9riser les programmes h\u00f4teliers mondiaux, \u00e0 d\u00e9terminer leur fonctionnement et \u00e0 examiner comment les programmes varient en fonction des r\u00e9gions et des d\u00e9penses de voyage.<\/p>\n<p>La motivation de cette \u00e9tude de suivi \u00e9tait l&#039;attente que les programmes h\u00f4teliers examin\u00e9s cette ann\u00e9e seraient diff\u00e9rents de ceux examin\u00e9s l&#039;ann\u00e9e derni\u00e8re en raison des conditions uniques du march\u00e9. De nombreuses diff\u00e9rences ont \u00e9t\u00e9 d\u00e9couvertes tout au long du rapport, mais une diff\u00e9rence cl\u00e9 \u00e9tait \u00e9vidente d\u00e8s le d\u00e9part. De nombreux gestionnaires de voyages bas\u00e9s en Asie-Pacifique ou en Am\u00e9rique latine supervisent les programmes de voyages r\u00e9gionaux pour de grandes entreprises mondiales ou multinationales. Ces gestionnaires de voyages r\u00e9gionaux ont \u00e9t\u00e9 inclus en raison de leur r\u00f4le important dans les deux r\u00e9gions\u00a0; cependant, ils n&#039;auraient pas \u00e9t\u00e9 qualifi\u00e9s pour l&#039;\u00e9tude de l&#039;ann\u00e9e derni\u00e8re qui portait uniquement sur les gestionnaires de voyages mondiaux.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/03\/HotelProgramStudy2015pic1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-761 aligncenter\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/03\/HotelProgramStudy2015pic1-300x144.jpg\" alt=\"HotelProgramStudy2015pic1\" width=\"300\" height=\"144\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/03\/HotelProgramStudy2015pic2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-762\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/03\/HotelProgramStudy2015pic2-300x122.jpg\" alt=\"HotelProgramStudy2015pic2\" width=\"300\" height=\"122\" \/><\/a><\/p>\n<p>Voici quelques-uns des principaux points saillants du rapport 2015 sur l\u2019Asie-Pacifique et l\u2019Am\u00e9rique latine\u00a0:<\/p>\n<ul>\n<li><strong>Les accords \u00e0 l&#039;\u00e9chelle de la cha\u00eene sont plus r\u00e9pandus en Asie-Pacifique et en Am\u00e9rique latine<\/strong>, probablement motiv\u00e9 par des programmes h\u00f4teliers mondiaux souhaitant uniformiser le \u00ab s\u00e9jour \u00bb de leurs employ\u00e9s, o\u00f9 qu\u2019ils se trouvent.<\/li>\n<li><strong>En Asie-Pacifique et en Am\u00e9rique latine, les responsables r\u00e9gionaux des voyages sont g\u00e9n\u00e9ralement impliqu\u00e9s <\/strong>dans la s\u00e9lection des h\u00f4tels pr\u00e9f\u00e9r\u00e9s et la n\u00e9gociation des tarifs h\u00f4teliers pr\u00e9f\u00e9r\u00e9s.<\/li>\n<li><strong>Programmes h\u00f4teliers en Am\u00e9rique Latine<\/strong> sont plus susceptibles que les Travel Managers d&#039;autres r\u00e9gions de se laisser guider par leur TMC lorsqu&#039;il est temps de signer de nouveaux h\u00f4tels pr\u00e9f\u00e9r\u00e9s.<\/li>\n<li><strong>Des n\u00e9gociations r\u00e9gionales transmises sous forme de recommandations aux \u00e9quipes mondiales<\/strong> pourrait \u00eatre \u00e0 l&#039;origine du haut niveau de satisfaction des gestionnaires de voyages r\u00e9gionaux \u00e0 l&#039;\u00e9gard du processus de demande de propositions.<\/li>\n<\/ul>\n<p>Points saillants du <a href=\"https:\/\/gbta.org\/fr\/PressReleases\/Pages\/rls_07172014.aspx\/?Source=http:\/\/www.gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">Le rapport 2014 sur l&#039;Am\u00e9rique du Nord et l&#039;Europe comprend<\/a>:<\/p>\n<ul>\n<li><strong>Alors que les entreprises bas\u00e9es en Am\u00e9rique du Nord ont tendance \u00e0 avoir des programmes g\u00e9r\u00e9s de mani\u00e8re centralis\u00e9e<\/strong>, leur politique de voyages est \u00e9galement plus susceptible d&#039;utiliser des lignes directrices, contrairement aux entreprises bas\u00e9es en Europe, qui sont plus susceptibles d&#039;utiliser des mandats.<\/li>\n<li><strong>Les entreprises qui d\u00e9pensent beaucoup en voyages sont plus susceptibles de lancer un seul appel d&#039;offres mondial pour les h\u00f4tels. <\/strong>apr\u00e8s avoir re\u00e7u les recommandations r\u00e9gionales.<\/li>\n<li><strong>En moyenne, un h\u00f4tel pr\u00e9f\u00e9r\u00e9 sur cinq est exclu d&#039;un programme mondial <\/strong>chaque ann\u00e9e apr\u00e8s l&#039;\u00e9mission d&#039;une demande de propositions. Ce taux est deux fois plus \u00e9lev\u00e9 en Europe qu&#039;en Am\u00e9rique du Nord.<\/li>\n<li><strong>Les Travel Managers en Am\u00e9rique du Nord sont plus susceptibles que leurs homologues europ\u00e9ens de conclure des accords immobiliers individuels.<\/strong>, tandis qu&#039;en Europe, des accords \u00e0 l&#039;\u00e9chelle mondiale sont plus probables.<\/li>\n<li><strong>Quelle que soit la r\u00e9gion ou les d\u00e9penses de voyage, <\/strong>la moiti\u00e9 des personnes interrog\u00e9es indiquent qu&#039;elles s&#039;appuient quelque peu ou beaucoup sur les TMC pour g\u00e9rer leurs activit\u00e9s h\u00f4teli\u00e8res quotidiennes.<\/li>\n<\/ul>\n<p>La recherche souligne l\u2019importance de comprendre comment et pourquoi la structure des programmes h\u00f4teliers mondiaux varie \u00e0 l\u2019\u00e9chelle mondiale. Il n\u2019existe pas de programme h\u00f4telier mondial \u00ab\u00a0\u00e0 l\u2019emporte-pi\u00e8ce\u00a0\u00bb ou unique. Plut\u00f4t que d&#039;utiliser une approche unique pour leurs programmes mondiaux, les entreprises qui d\u00e9pensent beaucoup d&#039;argent voient l&#039;int\u00e9r\u00eat d&#039;un programme ax\u00e9 sur l&#039;\u00e9quipe dans lequel les recommandations sont sollicit\u00e9es aupr\u00e8s des gestionnaires de voyages locaux et r\u00e9gionaux.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#039;ann\u00e9e derni\u00e8re, la Fondation GBTA a publi\u00e9 l&#039;\u00e9tude sur les programmes h\u00f4teliers mondiaux 2014, en partenariat avec Best Western, interrogeant des responsables de voyages en Am\u00e9rique du Nord et en Europe qui ont travaill\u00e9 sur des programmes de voyages d&#039;affaires mondiaux et ont jou\u00e9 un r\u00f4le dans la s\u00e9lection ou la n\u00e9gociation d&#039;h\u00f4tels. Cette ann\u00e9e, les deux se sont \u00e0 nouveau associ\u00e9s pour \u00e9tudier les travel managers bas\u00e9s en Asie\u2026<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247],"tags":[358,359,360,289,361,250,362,261],"class_list":["post-837","post","type-post","status-publish","format-standard","hentry","category-accommodations","tag-best-western","tag-corporate-travel-manager","tag-global-travel-manager","tag-hotel","tag-hotel-program","tag-hotels","tag-rfp","tag-travel-manager"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0}],"tag_info":[{"term_id":358,"name":"Best 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