{"id":908,"date":"2022-07-20T09:37:56","date_gmt":"2022-07-20T13:37:56","guid":{"rendered":"https:\/\/gbta.org\/gbta-american-express-release-first-ever-global-business-traveler-sentiment-index\/"},"modified":"2022-08-11T11:33:09","modified_gmt":"2022-08-11T15:33:09","slug":"gbta-american-express-release-first-ever-global-business-traveler-sentiment-index","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/gbta-american-express-release-first-ever-global-business-traveler-sentiment-index\/","title":{"rendered":"GBTA et American Express publient le tout premier indice mondial du sentiment des voyageurs d&#039;affaires"},"content":{"rendered":"<p>En mai, la Fondation GBTA et American Express se sont associ\u00e9s pour vous offrir un <a title=\"Blog\" href=\"http:\/\/blog.gbta.org\/2015\/05\/11\/convenience-trumps-cost-for-business-travelers\/\" target=\"_blank\" rel=\"noopener\">\u00e9tude in\u00e9dite<\/a> examinant ce que les voyageurs d&#039;affaires am\u00e9ricains pensent de leur exp\u00e9rience de voyage et comment ces sentiments affectent leurs comportements r\u00e9els li\u00e9s aux voyages. Aujourd&#039;hui, les deux soci\u00e9t\u00e9s sont de retour avec un <a title=\"Sortie\" href=\"https:\/\/gbta.org\/fr\/PressReleases\/Pages\/rls_071615.aspx\/?Source=https:\/\/gbta.org\/lists\/news\/Allitems_all.aspx\" target=\"_blank\" rel=\"noopener\">une toute nouvelle perspective mondiale<\/a>.<\/p>\n<p>Le tout premier <a title=\"Rapport long\" href=\"http:\/\/www3.gbta.org\/l\/5572\/2015-07-09\/2jwdv5\" target=\"_blank\" rel=\"noopener\">GBTA Global Business Traveler Sentiment Index\u2122 en partenariat avec American Express<\/a> vise \u00e0 comprendre les tendances des voyages en Australie, au Br\u00e9sil, au Canada, en Allemagne, au Japon, au Mexique, au Royaume-Uni et aux \u00c9tats-Unis. Il examine \u00e0 nouveau ce que les voyageurs d&#039;affaires pensent de leur exp\u00e9rience de voyage et comment ces sentiments affectent leurs comportements r\u00e9els li\u00e9s au voyage.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/AmExGlobal_Countries.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1028\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/AmExGlobal_Countries-300x272.jpg\" alt=\"AmExGlobal_Countries\" width=\"300\" height=\"272\" \/><\/a><\/p>\n<p>L&#039;indice est compos\u00e9 de sept \u00e9l\u00e9ments cl\u00e9s pour avoir une id\u00e9e de l&#039;exp\u00e9rience globale des voyageurs d&#039;affaires\u00a0:<\/p>\n<ul>\n<li>Exp\u00e9rience globale du voyage et friction du voyage<\/li>\n<li>Friction dans la politique de gestion des voyages<\/li>\n<li>Suivi et gestion des d\u00e9penses<\/li>\n<li>S\u00e9curit\u00e9 des voyages d&#039;affaires<\/li>\n<li>Exp\u00e9rience des m\u00e9dias sociaux<\/li>\n<li>Technologie pour les voyages d&#039;affaires<\/li>\n<li>Environnement corporatif\/macro\u00e9conomique<\/li>\n<\/ul>\n<p>L&#039;indice de sentiment des voyageurs d&#039;affaires fournit un aper\u00e7u des attitudes et des exp\u00e9riences des voyageurs d&#039;affaires sur ce qui fonctionne et ce qui ne fonctionne pas en mati\u00e8re de voyage. Cela aide les fournisseurs de voyages \u00e0 r\u00e9pondre aux pr\u00e9occupations et \u00e0 attirer et fid\u00e9liser leurs clients.<\/p>\n<p>Quatre conclusions cl\u00e9s ont \u00e9merg\u00e9 de l&#039;indice\u00a0:<\/p>\n<ul>\n<li><strong>La technologie continue de transformer l&#039;exp\u00e9rience des voyages d&#039;affaires.<\/strong><\/li>\n<\/ul>\n<p>Lorsque les employ\u00e9s voyagent pour affaires, ils doivent rester connect\u00e9s, ce qui signifie que les appareils et applications mobiles jouent un r\u00f4le plus important que jamais. Les voyageurs, dans l&#039;ensemble, pensent que le Wi-Fi est \u00ab essentiel \u00e0 leur productivit\u00e9 au travail \u00bb \u2013 Mexique (90 %) ; Br\u00e9sil (87\u00a0%)\u00a0; Canada (83\u00a0%)\u00a0; \u00c9tats-Unis (81\u00a0%)\u00a0; Royaume-Uni (80 %) ; Australie (75\u00a0%)\u00a0; Allemagne (70 %) et Japon (52 %).<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/AmExGlobal_WiFi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1035\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/AmExGlobal_WiFi-300x284.jpg\" alt=\"AmExGlobal_WiFi\" width=\"300\" height=\"284\" \/><\/a><\/p>\n<ul>\n<li><strong>Malgr\u00e9 la satisfaction g\u00e9n\u00e9rale \u00e0 l&#039;\u00e9gard des voyages, un certain nombre de probl\u00e8mes sont apparus, provoquant une profonde frustration chez les voyageurs d&#039;affaires, tels que le passage \u00e0 la s\u00e9curit\u00e9 et les frais \u00e9lev\u00e9s des compagnies a\u00e9riennes.<\/strong><\/li>\n<\/ul>\n<p>Les voyageurs d&#039;affaires, bien que g\u00e9n\u00e9ralement satisfaits de leur exp\u00e9rience de voyage, rencontrent plusieurs \u00ab\u00a0points douloureux\u00a0\u00bb qui causent une frustration continue, notamment les retards des compagnies a\u00e9riennes, les difficult\u00e9s \u00e0 passer la s\u00e9curit\u00e9 des a\u00e9roports, les frais \u00e9lev\u00e9s des compagnies a\u00e9riennes et le manque de Wi-Fi.<\/p>\n<ul>\n<li><strong>Les voyageurs sont optimistes quant \u00e0 la sant\u00e9 de leur industrie, mais moins optimistes quant \u00e0 l&#039;\u00e9tat g\u00e9n\u00e9ral de l&#039;\u00e9conomie de leur pays.<\/strong><\/li>\n<\/ul>\n<p>Les voyageurs demeurent pr\u00e9occup\u00e9s par la sant\u00e9 de l&#039;\u00e9conomie dans son ensemble, mais ont tendance \u00e0 \u00eatre beaucoup plus optimistes quant \u00e0 leur industrie. Au moins la moiti\u00e9 des voyageurs du Mexique (65 %), des \u00c9tats-Unis (54 %), du Royaume-Uni (52 %) et du Canada (50 %) d\u00e9clarent que la sant\u00e9 globale de leur industrie est excellente.<br \/>\n<a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/AmExGlobal_Economy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1029\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/AmExGlobal_Economy-194x300.jpg\" alt=\"AmExGlobal_Economy\" width=\"194\" height=\"300\" \/><\/a><\/p>\n<ul>\n<li><strong>Le niveau de satisfaction \u00e0 l&#039;\u00e9gard des voyages d&#039;affaires varie consid\u00e9rablement d&#039;un pays \u00e0 l&#039;autre. Les voyageurs d&#039;affaires du Mexique sont les plus satisfaits, tandis que les voyageurs du Japon sont les moins satisfaits, parmi les pays \u00e9tudi\u00e9s.<\/strong><\/li>\n<\/ul>\n<p>Enfin, des diff\u00e9rences majeures dans le Sentiment des Voyageurs d&#039;Affaires sont apparues d&#039;un pays \u00e0 l&#039;autre. Les voyageurs d&#039;affaires du Mexique, par exemple, obtiennent des scores sup\u00e9rieurs \u00e0 la moyenne dans toutes les composantes de l&#039;indice. Pendant ce temps, les voyageurs aux \u00c9tats-Unis, en Australie et au Royaume-Uni obtiennent tous un score juste au-dessus de la moyenne sur le sentiment global des voyages d&#039;affaires, tandis que ceux d&#039;Allemagne, du Br\u00e9sil et du Canada obtiennent un score juste en dessous de la moyenne. Les voyageurs d&#039;affaires japonais sont les moins satisfaits de toutes les composantes de l&#039;indice, \u00e0 l&#039;exception de l&#039;exp\u00e9rience des m\u00e9dias sociaux.<\/p>\n<p>Restez \u00e0 l&#039;\u00e9coute du blog pour une plong\u00e9e plus approfondie dans les r\u00e9sultats de l&#039;\u00e9tude.<\/p>","protected":false},"excerpt":{"rendered":"<p>En mai, la Fondation GBTA et American Express se sont associ\u00e9es pour vous proposer une \u00e9tude in\u00e9dite sur ce que les voyageurs d&#039;affaires am\u00e9ricains pensent de leur exp\u00e9rience de voyage et comment ces sentiments affectent leurs comportements r\u00e9els li\u00e9s aux voyages. Aujourd&#039;hui, les deux soci\u00e9t\u00e9s sont de retour avec une toute nouvelle perspective mondiale. Le tout premier GBTA Global Business Traveler\u2026<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[37,79],"tags":[139,48,49,448,449],"class_list":["post-908","post","type-post","status-publish","format-standard","hentry","category-research-and-travel-trends","category-safety-and-security","tag-american-express","tag-business-travel","tag-gbta","tag-index","tag-sentiment"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":37,"name":"Research and Travel Trends","slug":"research-and-travel-trends","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":965,"filter":"raw","cat_ID":37,"category_count":965,"category_description":"","cat_name":"Research and Travel Trends","category_nicename":"research-and-travel-trends","category_parent":0},{"term_id":79,"name":"Safety and Security","slug":"safety-and-security","term_group":0,"term_taxonomy_id":79,"taxonomy":"category","description":"","parent":0,"count":236,"filter":"raw","cat_ID":79,"category_count":236,"category_description":"","cat_name":"Safety and Security","category_nicename":"safety-and-security","category_parent":0}],"tag_info":[{"term_id":139,"name":"American Express","slug":"american-express","term_group":0,"term_taxonomy_id":139,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":48,"name":"business travel","slug":"business-travel","term_group":0,"term_taxonomy_id":48,"taxonomy":"post_tag","description":"","parent":0,"count":414,"filter":"raw"},{"term_id":49,"name":"GBTA","slug":"gbta","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":258,"filter":"raw"},{"term_id":448,"name":"Index","slug":"index","term_group":0,"term_taxonomy_id":448,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":449,"name":"Sentiment","slug":"sentiment","term_group":0,"term_taxonomy_id":449,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"taxonomy_info":{"category":[{"value":37,"label":"Research and Travel Trends"},{"value":79,"label":"Safety and Security"}],"post_tag":[{"value":139,"label":"American Express"},{"value":48,"label":"business travel"},{"value":49,"label":"GBTA"},{"value":448,"label":"Index"},{"value":449,"label":"Sentiment"}]},"mfb_rest_fields":["featured_image_src_large","author_info","comment_info","category_info","tag_info","taxonomy_info"],"_links":{"self":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":0,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/posts\/908\/revisions"}],"wp:attachment":[{"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/media?parent=908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/categories?post=908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gbta.org\/fr\/wp-json\/wp\/v2\/tags?post=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}