{"id":910,"date":"2022-07-20T09:38:15","date_gmt":"2022-07-20T13:38:15","guid":{"rendered":"https:\/\/gbta.org\/high-interest-in-corporate-travel-loyalty-programs\/"},"modified":"2022-08-11T11:33:09","modified_gmt":"2022-08-11T15:33:09","slug":"high-interest-in-corporate-travel-loyalty-programs","status":"publish","type":"post","link":"https:\/\/gbta.org\/fr\/high-interest-in-corporate-travel-loyalty-programs\/","title":{"rendered":"Int\u00e9r\u00eat marqu\u00e9 pour les programmes de fid\u00e9lisation des voyages d&#039;affaires"},"content":{"rendered":"<p>Une \u00e9tude r\u00e9cente de la Fondation GBTA a r\u00e9v\u00e9l\u00e9 <strong>int\u00e9r\u00eat \u00e9lev\u00e9 pour les programmes de fid\u00e9lit\u00e9 des h\u00f4tels d&#039;entreprise et l&#039;ajout d&#039;incitations aux programmes individuels pour encourager les r\u00e9servations via les canaux autoris\u00e9s<\/strong>.<\/p>\n<p>L&#039;\u00e9tude, <em>Faire en sorte que les programmes de fid\u00e9lit\u00e9 h\u00f4teliers fonctionnent pour vous et votre programme de voyage<\/em>, sponsoris\u00e9 par <a title=\"Hilton\" href=\"http:\/\/www.hiltonworldwide.com\/\" target=\"_blank\" rel=\"noopener\">Hilton dans le monde<\/a>, a interrog\u00e9 plus de 200 responsables de voyages d&#039;affaires aux \u00c9tats-Unis et a r\u00e9v\u00e9l\u00e9 une <strong>une grande majorit\u00e9 (77 %) des Travel Managers sont \u00ab plut\u00f4t int\u00e9ress\u00e9s \u00bb ou \u00ab tr\u00e8s int\u00e9ress\u00e9s \u00bb par un programme de fid\u00e9lit\u00e9 d&#039;entreprise<\/strong> qui r\u00e9compense les entreprises par le biais de diverses r\u00e9ductions et avantages.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hillton_77percent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1044\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hillton_77percent-284x300.jpg\" alt=\"Hillton_77percent\" width=\"284\" height=\"300\" \/><\/a><\/p>\n<p>En outre, 72 % sont \u00ab plut\u00f4t int\u00e9ress\u00e9s \u00bb ou \u00ab tr\u00e8s int\u00e9ress\u00e9s \u00bb par la possibilit\u00e9 pour les voyageurs d&#039;appartenir \u00e0 des programmes de fid\u00e9lit\u00e9 individuels d&#039;accumuler des points plus rapidement s&#039;ils r\u00e9servent via un canal convenu \u00e0 la fois par le Travel Manager et l&#039;h\u00f4tel.<\/p>\n<p><a href=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hilton_72percent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1045\" src=\"http:\/\/blog.gbta.org\/wp-content\/uploads\/2015\/07\/Hilton_72percent-300x174.jpg\" alt=\"Hilton_72percent\" width=\"300\" height=\"174\" \/><\/a><\/p>\n<p>Certains programmes de fid\u00e9lit\u00e9 h\u00f4teliers d\u2019entreprise existent, mais ils ne sont pas courants. \u00c0 mesure qu&#039;ils deviennent plus courants, ces programmes ont le potentiel de combler une lacune pour les petites entreprises qui pourraient ne pas avoir d&#039;accords privil\u00e9gi\u00e9s ou couvrir des zones g\u00e9ographiques o\u00f9 les accords existants ne sont pas en place, permettant aux Travel Managers de mieux contr\u00f4ler ces programmes.<\/p>\n<p>Une autre conclusion majeure de l&#039;\u00e9tude r\u00e9v\u00e8le qu&#039;une majorit\u00e9 de Travel Managers d&#039;entreprise conviennent que les programmes de fid\u00e9lit\u00e9 jouent un r\u00f4le dans leurs programmes de voyages. <strong>Les deux tiers (66 %) sont d\u2019accord<\/strong> <strong>les programmes de fid\u00e9lit\u00e9 h\u00f4teliers jouent au moins un r\u00f4le \u00ab l\u00e9g\u00e8rement important \u00bb dans leurs n\u00e9gociations avec les h\u00f4tels, et une personne sur cinq admet qu&#039;elle joue un r\u00f4le \u00ab tr\u00e8s important \u00bb ou \u00ab extr\u00eamement important \u00bb.<\/strong><\/p>\n<p>En outre, l&#039;\u00e9tude a r\u00e9v\u00e9l\u00e9 que les programmes de fid\u00e9lit\u00e9 h\u00f4teliers constituent un \u00e9l\u00e9ment important \u00e0 prendre en compte pour de nombreux Travel Managers lors du choix de leurs h\u00f4tels pr\u00e9f\u00e9r\u00e9s. Le r\u00f4le principal que jouent les programmes de fid\u00e9lit\u00e9 pour les Travel Managers est d&#039;encourager le respect de la politique de voyage d&#039;entreprise et de g\u00e9n\u00e9rer un plus grand volume vers les h\u00f4tels pr\u00e9f\u00e9r\u00e9s. En fait, un tiers des Travel Managers d\u00e9clarent informer activement les voyageurs sur les programmes de fid\u00e9lit\u00e9 h\u00f4teliers.<\/p>\n<p>La plupart des programmes de fid\u00e9lit\u00e9 r\u00e9compensent les voyageurs individuels qui s\u00e9journent dans des cha\u00eenes h\u00f4teli\u00e8res, mais ces programmes peuvent \u00e9galement s&#039;aligner sur les objectifs des programmes de voyages d&#039;affaires visant \u00e0 promouvoir la conformit\u00e9, \u00e0 am\u00e9liorer la satisfaction des voyageurs et \u00e0 extraire de la valeur des s\u00e9jours \u00e0 l&#039;h\u00f4tel. M\u00eame si l\u2019objectif principal des programmes de fid\u00e9lit\u00e9 est d\u2019inciter les voyageurs \u00e0 \u00eatre fid\u00e8les \u00e0 la marque, des partenariats continus avec les Travel Managers peuvent \u00e9galement pr\u00e9valoir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9cente de la Fondation GBTA a r\u00e9v\u00e9l\u00e9 un grand int\u00e9r\u00eat pour les programmes de fid\u00e9lisation des h\u00f4tels d&#039;entreprise et l&#039;ajout d&#039;incitations aux programmes individuels pour encourager les r\u00e9servations via des canaux autoris\u00e9s. L&#039;\u00e9tude, Making Hotel Loyalty Programs Work for You and Your Travel Program, parrain\u00e9e par Hilton Worldwide, a interrog\u00e9 plus de 200 Corporate Travel Managers aux \u00c9tats-Unis et a r\u00e9v\u00e9l\u00e9\u2026<\/p>","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","om_disable_all_campaigns":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[247,37],"tags":[48,165,249,250,452,453,454],"class_list":["post-910","post","type-post","status-publish","format-standard","hentry","category-accommodations","category-research-and-travel-trends","tag-business-travel","tag-gbta-foundation","tag-hilton","tag-hotels","tag-loyalty","tag-loyalty-programs","tag-rewards"],"acf":[],"featured_image_src_large":false,"author_info":{"display_name":"jcampbell","author_link":"https:\/\/gbta.org\/fr\/author\/jcampbell\/"},"comment_info":"","category_info":[{"term_id":247,"name":"Accommodations","slug":"accommodations","term_group":0,"term_taxonomy_id":247,"taxonomy":"category","description":"","parent":0,"count":214,"filter":"raw","cat_ID":247,"category_count":214,"category_description":"","cat_name":"Accommodations","category_nicename":"accommodations","category_parent":0},{"term_id":37,"name":"Research 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